Essential Resources In My Internet Marketing Toolbox

Posted by Mark Thompson - March 22, 2010 - SEO, Tools - 13 Comments

Glen from Viperchill recently wrote a post about the resources that are in his internet marketing toolbox, so I thought it would be a good idea to share the tools I use on a daily basis.  I think I should mention that I probably have used hundreds of tools to perform various tasks, however there are a core set of tools I have grown to love and use almost every day.

Keyword Research

Google Keyword Tool:  There are probably around 5 different keyword tools I use, however I will always start at the Google Keyword Tool.  It is a great starting point for building your initial keyword list, finding PPC estimates, and competition data.  Typically I will gather a long list of potential keywords, then export and sort the list based on keyword segmentation.

Others I Use:

Competitive Analysis

SEO Book Toolbar: Usually when I first go to analyze competitors I will start by looking at the data provided by the SEO Book Toolbar. All of the core data you would look at is provided by the toolbar.  I look at the pages indexed, inbound links, PR, domain age, which main directories they are in, and social bookmarking data. Of course an in-depth competitor analysis is much more than just looking at the toolbar data, however this is a great place to start to get some basic information about the site.

Others I Use:

Website Audit

Xenu:  I will use the Xenu tool to help identify broken links, site depth (directories), title/meta tags, 404 error pages, internal linking, possible loading issues.

IBP or Webste Grader:  Both of these tools perform similar tasks, however I have used both to help analyze a website.  These tools will help gather meta data information, inbound links, pages indexed, blog information, social media data and other SEO factors.

Others I Use:

Analytics and Rankings

Google Analytics:  Like 95% of other sites, I use Google Analytics to look at site and visitor engagement.  I will usually check my stats first thing in the morning and then once again in the afternoon to see if a post went viral during the day.

Feedburner:  To keep track of my RSS subscribers I will use Feedburner.  There are some other nice customization features that you can add in your Feedburner account.

Rank Checker:  If I need to check some keyword rankings really quickly, I will use this firefox addon.

Rank Tracker: If I am working with a client, I will have Rank Tracker automatically pull rankings usually once a week.  This saves me time from having to manually pull updated rankings for all clients.

Other I Use:

FTP Files/HTML Editing

Filezilla:  If I need to pull files from the server, Filezilla is the easiest way to do it.

Notepad ++:  A great notepad editor that has a number of cool features (for a text editor)

Dreamweaver CS4:  Any HTML edits that need to be made for a clients site, I will use Dreamweaver.

Firefox Addons

I try not to install too many firefox plugins because it really slows down the performance of the web browser, however there are some that are essential.  Here is a list of addon I use (besides SEO Toolbar and SEO for Firefox, which I already mentioned).

  • Web Developer Toolbar: Diasble/Enable elements,
  • Firebug: Inspect page elements, HTML and CSS, and other development aspects.
  • YSlow:  Test page load time and makes recommendations on improving load time.
  • WASP: Easily Identify what Analytics program a website is using.
  • OnlyWire Bookmarklet:  Social Bookmark content across mulitple social bookmarking sites.
  • LastPass: Stores passwords so you never have to worry about logins again.

Blogging

social CRM blog:  My blog uses WordPress, so normally I will just use WordPress for writing/editing blog posts.  I have tried a number of blogging software tools however I just prefer to write within the backend of WordPress.  Depending on if I am writing a guest post for another social CRM blog, I will use whatever blog platform they are using.

Project Management

Basecamp:  There are a number of project management tools out there, I felt that Basecamp was the most user-friendly and can be customized enough to manage my projects. I am able to setup task lists, see when projects are due, monitor communication with clients, and add project notes.

What are some of the main tools you use on a daily basis?

About the Author

Mark Thompson

Mark is the creator of StayOnSearch and president of Search Creatively, a full-service Internet Marketing Company located in Raleigh, North Carolina. He also contributes to many industry related blogs including Search Engine Journal and is active on Facebook and Twitter. Follow Mark on Twitter
13 comments
Woodrow McDowell
Woodrow McDowell

Firefox Addons are really helpful I must say. I've tried using them and I was so impressed by their usefulness. Great Custom Cabinets

Annie Key
Annie Key

Google Keyword Tool is a great tool if you want to start pointing for building your initial keyword list. Keyword, finding PPC estimates, and competition data. Like you, I also use, WordTracker. MSN and Wordstream. Wordstream has a lot of new releases for free tools with very good reviews.

Will
Will

Thanks heaps for all of this information, rank tracker is a great piece of software. My recent post Rank Tracker

Alyssa
Alyssa

Great source of information…..Thanks

Ondrej Dyrka
Ondrej Dyrka

You're neglecting one of the best Keyword Research tools out there - Market Samurai...

Vesa Valtonen
Vesa Valtonen

Nice list and good information on internet traffic tools. I am using some of those tools already and I looking forward to trying the rest of tools ASAP. Vesa Valtonen Viral Evolution Traffic Explosion

Derek
Derek

Nice useful resources list. Ta !

theswan8
theswan8

Nice article, when I first approached internet marketing I made the mistake of not using competitive analysis to its fullest, I have also started using services from sites like outrank.com which has been very successful.

theswan8
theswan8

Great article! Good job!

Victor Gonzalez Garc
Victor Gonzalez Garc

Hello Mark. This list is very interesting. The tools for daily use in Internet usually provide very good results in the short term. We have developed a new online project management application called Doolphy following the SaaS (Software as a Service) model. Unlike Basecamp, Doolphy allows you to generate user acivity. We encourage you all to try it and give us your opinion. Currently we're in Beta version and we're improving the application everyday with new features. You can use it for free at http://www.doolphy.comBest regards

Tom | Build That Lis
Tom | Build That Lis

Thanks for this great list of resources. To be honest I had only heard of about a third of these, so I have a bit of research to do now!

Ken Lyons
Ken Lyons

Mark,Great list and thanks for the WordStream mention.Cheers!Ken

Mark Thompson
Mark Thompson

You are right! However when I wrote this post Market Samurai was not available yet :-) MS is an awesome tool.

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  1. […] Essential Resources In My Internet Marketing Toolbox | StayOnSearch Glen from Viperchill recently wrote a post about the resources that are in his internet marketing toolbox, so I thought it would be a good idea to share the tools I use on a daily basis. I think I should mention that I probably have used hundreds of tools to perform various tasks, however there are a core set of tools I have grown to love and use almost every day. (tags: Internet Marketing Toolbox) […]