Effective Link Bait Examples and Techniques

Posted by Mark Thompson - February 23, 2010 - SEO - 17 Comments

Link Bait is simply creating a piece of viral content that people will want to link to and share across the web, typically through forms of social media.  There are a number of differ formats that link bait comes in, however they all have one thing in common.  People WANT to share it!  In order for something to be considered “Link Bait” it must have one or all of these qualities ~ Original, Viral, Compelling, Comprehensive, Conceptual/State of the Art, Highest Quality, Controversial, Funny, Breaking News…and the list goes on.  The point is that it cannot just be any ordinary piece of content.  There needs to be a new angle or way of presenting information for it to be worthy for people to share.

Link Bait comes in all different shapes and sizes.  Here is a quick list of different formats link bait can come in.

Link Bait Techniques
  1. Infographics
  2. Videos [Funny, Outside the Box)
  3. Top x Lists
  4. Controversial Topics
  5. Complete Guides and Reports
  6. Interesting Polls and Surveys
  7. Topic Specific Recaps and Roundups
  8. Interviews
  9. Free Tools and Software
  10. Awards
  11. Giveaways, Freebies, and Sweepstakes
  12. First to Discuss
  13. Widgets
  14. First to Cover Breaking News
  15. Inside Look/Previews
Examples of Great LinkBait

Everyday there is a new piece of linkbait that is published on the web. However there have been some examples of link bait that have set the standard for great pieces of viral content. Take a look at some great examples and notice the different ways the content is delivered.

ElfYourself

JK Wedding Dance Entrance (Chris Brown – Forever)

Hubspot – Grader Tools

Doodlebox

David Mihm – Local Search Ranking Factors Guide

Compare the Meerkat

SEO Book Tools

The Blogger Spelling Test

SEOmoz Top 500

NxE’s Fifty Most Influential Bloggers

CarLand Infographic

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About the Author

Mark Thompson

Mark is the creator of StayOnSearch and president of Search Creatively, a full-service Internet Marketing Company located in Raleigh, North Carolina. He also contributes to many industry related blogs including Search Engine Journal and is active on Facebook and Twitter. Follow Mark on Twitter
16 comments
Arman
Arman

Link bait (or linkbait) refers to anything on a website that encourages links from other websites. It can include content, online tools, downloads, or anything else that another site owner might find compelling enough to link to.

Think Green
Think Green

Link baiting (or linkbaiting) is the latest buzz word in the SEO world and has come to be the preferred way to natural link building. Cheers:)

Internet Marketing
Internet Marketing

WOW! Nice work here Mark. Complete, informative and authorative - a market leader, no doubt!

PattyAZ23
PattyAZ23

This is a great list! We've seen significant success with the infographics and top X lists in particular (we even did a few of our own that reside on our blog). My input is to know your audience. For us, that's SEOs, and thus this one was created: http://www.verticalmeasures.com/search-optimizati.... Great conversation and input from all regarding link bait!

Search Engine Optimi
Search Engine Optimi

Link-bait is all about creativity. You can find tons of ideas if you give it some thought.

Adrian Land
Adrian Land

Thanks for this - I have just a couple of ideas of my own now inspired by a couple of these and your list. Thanks for fulling this together. My personal favourites and the ones that work for me at the moment are infographics.

Adrian Land
Adrian Land

Thanks for this - I have just a couple of ideas of my own now inspired by a couple of these and your list. Thanks for fulling this together. My personal favourites and the ones that work for me at the moment are infographics.

SEO
SEO

Good Workthanks for sharing.

Tom | Build That List
Tom | Build That List

The proof is in the pudding and looking over that list of examples. I have personally use the majority of them!

Tom | Build That Lis
Tom | Build That Lis

The proof is in the pudding and looking over that list of examples. I have personally use the majority of them!