Effective Link Bait Examples and Techniques
Link Bait is simply creating a piece of viral content that people will want to link to and share across the web, typically through forms of social media. There are a number of differ formats that link bait comes in, however they all have one thing in common. People WANT to share it! In order for something to be considered “Link Bait” it must have one or all of these qualities ~ Original, Viral, Compelling, Comprehensive, Conceptual/State of the Art, Highest Quality, Controversial, Funny, Breaking News…and the list goes on. The point is that it cannot just be any ordinary piece of content. There needs to be a new angle or way of presenting information for it to be worthy for people to share.
Link Bait comes in all different shapes and sizes. Here is a quick list of different formats link bait can come in.
Link Bait Techniques
- Infographics
- Videos [Funny, Outside the Box)
- Top x Lists
- Controversial Topics
- Complete Guides and Reports
- Interesting Polls and Surveys
- Topic Specific Recaps and Roundups
- Interviews
- Free Tools and Software
- Awards
- Giveaways, Freebies, and Sweepstakes
- First to Discuss
- Widgets
- First to Cover Breaking News
- Inside Look/Previews
Examples of Great LinkBait
Everyday there is a new piece of linkbait that is published on the web. However there have been some examples of link bait that have set the standard for great pieces of viral content. Take a look at some great examples and notice the different ways the content is delivered.
ElfYourself
JK Wedding Dance Entrance (Chris Brown - Forever)
Hubspot - Grader Tools
Doodlebox
David Mihm - Local Search Ranking Factors Guide
Compare the Meerkat
SEO Book Tools
The Blogger Spelling Test
SEOmoz Top 500
NxE's Fifty Most Influential Bloggers
CarLand Infographic
Related Posts
- ProBlogger: An Introduction to Linkbaiting
- Search Engine Journal: Link Baiting & Effective Link Building
- SEO Book: Link Baiting or Link Baiting Strategies
- Matt Cutts: SEO Advice: Linkbait and Link Baiting
- SEOmoz: Why Link Building and Landing Pages Don't Mix [Video]
- Smashing Magazine: Golden Rules of Linkbaiting
- SEOptimise: 45 Link Baiting Resources: Ideas, Techniques, Case Studies, & Drawbacks
More from StayOnSearch
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- Your Website SEO Checkup: Part 7 of 8 – Testing
- Why Are Infographics Such Great Link Bait?
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The proof is in the pudding and looking over that list of examples. I have personally use the majority of them!
The proof is in the pudding and looking over that list of examples. I have personally use the majority of them!
iuo
iuo
Good Work
thanks for sharing.
Good Work
thanks for sharing.
Good post, nice use of images
I have just done a post on Linkbait examples. I researched all the top blogs and pulled off the link metrics to find the top linkbait articles.
http://www.seo-doctor.co.uk/linkbait-most-linke...
Good post, nice use of images
I have just done a post on Linkbait examples. I researched all the top blogs and pulled off the link metrics to find the top linkbait articles.
http://www.seo-doctor.co.uk/linkbait-most-linke...
Thanks for this – I have just a couple of ideas of my own now inspired by a couple of these and your list. Thanks for fulling this together. My personal favourites and the ones that work for me at the moment are infographics.
Thanks for this – I have just a couple of ideas of my own now inspired by a couple of these and your list. Thanks for fulling this together. My personal favourites and the ones that work for me at the moment are infographics.
Thanks for this – I have just a couple of ideas of my own now inspired by a couple of these and your list. Thanks for fulling this together. My personal favourites and the ones that work for me at the moment are infographics.
Link-bait is all about creativity. You can find tons of ideas if you give it some thought.
This is a great list! We’ve seen significant success with the infographics and top X lists in particular (we even did a few of our own that reside on our blog). My input is to know your audience. For us, that’s SEOs, and thus this one was created: http://www.verticalmeasures.com/search-optimization/seo-celebrity-look-alikes.
Great conversation and input from all regarding link bait!