cool article. I seriously didn't know about Cyber Monday. Keep up the good work. Btw. did you go ahead and buy anything?
The National Retail Federation (NFR) created the phrase back in 2005. I did purchase a few things, but mostly gifts.
Today is Cyber Monday, the biggest online shopping day of the year. This is the day where online retailers slash prices in order to start the holiday shopping season off with a bang. According to Shop.org and Forrester Research, online retailers are optimistic about Cyber Monday.
It is estimated that 84% of major online retailers will offer some kind of promotion for cyber monday. You will also see the majority of deals on particular items (42.9%), for specific days (32.9%), along with free shipping on all purchases (15.7%). Almost 69 million workers will be shopping at the office for online specials.
60% off online retailers believe the US economy will improve within the next year. Also of those retailers, 57% of the retailers surveyed showed they were more profitable in 2008 than 2007.
Survey conducted by BIGresearch
So what is in store for today? We will have to wait and see!
For more information on the upcoming holiday shopping season check out Holiday Marketing Guide 2009: Hot Products, Tips, and Resources for Online Retailers.
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