StayOnSearch

Creating Link Worthy Content for Any Industry

Kristi Hines March 23, 2011

With content development and marketing being the most talked about topic when it comes to new ways to engage both visitors and search engines with your site, there is one big question many business owners will have.

What kind of content can my business create?

And depending on the type of business and their industry, this can be a tricky question to answer.

What Content Needs to be Link Worthy

Whether you are creating video, infographics, top 10 lists, or even simply blog posts, your content needs to appeal to (almost) everyone in order to be determined link worthy. So your goal when creating content for any industry is to think of a topic that is interesting to most anyone and relates back to the business for which it is being created.

Video Example: Salesforce, Chatter, and the Superbowl


Chatter.com: Halftime Ad 1 with will.i.am

Not a lot of people are going to get all crazy about a business social networking platform, especially during the Superbowl. Salesforce pulled it off in their ad for funeral insurance by incorporating the Superbowl’s half time performers into their advertisement and making it entertaining.

Infographic Example: Funeral Insurance and Imaginative Burial Spots


funeral insurance for the full version.

There are few topics more depressing than funeral insurance, so finding link worthy content would be next to impossible right? Wrong! This funeral insurance company’s infographic is original and thought provoking, but in a good way, sharing some strange (or exciting) ways to be memorialized.

What Do These Examples Have in Common?

Both can be appealing to a wider audience than just those interested in business social networking or insurance. That is the key to success when it comes to link worthy content – making sure that your content will be interesting to more than just your target audience.

Why? Because if your content is getting links and high visibility, chances are that people in your target audience will eventually come across it (whether immediately or down the road) and be impressed by the creative ways that your business has found to reach its market. And that kind of first impression is bound to lead to conversions!

Your Best Content Examples

Now it’s your turn! What have been your best finds when it comes to businesses creating amazing content for a possibly “difficult” niche or industry?

5 comments
bow mar homes
bow mar homes

Nowadays, writing an incredible article or post is not enough, especially for a website that's just starting out. Promotion is key. At the moment, the best way to do this is via social media websites indeed.

Ryan
Ryan

Anything that's creative, and isn't the standard in a niche seems to be worth content, as long as people find it interesting. By just combining two seemingly unrelated things, or theming (new word I know) your site to make it unique you can completely differentiate yourself, which is pretty cool. There's an unlimited amount of ways to stand out, which won't cost you as much as a $25k gold plated coffin ;) Nice examples in the post. My recent post Anderson Japanese Gardens

Bahadur
Bahadur

Every website's professionalism is displayed through the design of their site and secondly the content that is available on their site. A website that desires to communicate professionally & eloquently must develop and present quality content in terms of SEO and getting links back to their material. The content obviously needs to be a decent length for the search engines to consider it relevant. A lot of SEO services companies offer copywriting (for example http://www.9thsphere.com/services-copywriting.htm... ) as it can become tricky at times when you want to write for the web. Not every business understands copywriting for the web and simply putting in more keywords onto your page can actually be bad for you. Comprehending keyword density, keyword positioning and placement are all part & parcel of making sure that the content is correctly optimized for search engines and worthy of getting a link back towards it.

Dimitry from Advicegraphics
Dimitry from Advicegraphics

O.K. It is my turn. I'm using very simple strategy to find the related theme for any kind of businesses. It's keyword research. Not simple but smart... There are a lot of "black holes" on web and you have to know how visitors search on Internet.

TrafficColeman
TrafficColeman

Content is still king when it comes to the human eye..so its best to write for them..their the ones who will share your content..not Google.. "Black Seo Guy "Signing Off" My recent post Getting Your Guest Posts Accepted 95 Of The Time

Login to your account

Can't remember your Password ?

Register for this site!