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Create a Custom Social Media Dashboard with Metricly

Mark Thompson November 1, 2010

Metricly is a new social media tool you can use to help monitor, analyze and manage your social media presence on the web.  It contains an aggregated dashboard and analytics platform that helps you track your metrics all in one place.

For agencies and in-house marketing teams, this platform can give you the means of visualizing your social media efforts and tracking its effectiveness.  The best part about this service, is it’s free!

Getting Started

Metricly makes is super easy to get started.  The first step is simply entering your company name and unique URL.  This allows you to create separate profiles for different clients or websites, while giving them access to only the profiles you want them to be able to see.

Start Creating Your Dashboard

Metricly has a few different options when creating your customized dashboard.  You can create your own dashboard that you can create from scratch, or you can use one of their pre-created templates.

Personally I have found the pre-created templates to be super simple to use.  The templates that they have already created allow you to add your account information, then it will populate the dashboard based on your account data.  Not only can you use this for your Twitter and Facebook profiles, but a number of other popular services.

Including:

  • Twitter: Followers, Following, Tweets, Mentions
  • Facebook:  Track your Facebook Fan Page(s)
  • Google Adsense: Permance Factors
  • Google Analytics: Website Metrics
  • Mailchimp: E-mail Campaign Metrics
  • OS Commerce: E-commerce Sales Metrics
  • Pingdom:  Server Response Time and Uptime
  • Zendesk:  Customer Support Metrics
  • Salesforce:  Sales Pipeline Data
  • Mad Mimi: E-mail Campaign Metrics
  • Etsy:  Sales Metrics

What the Dashboard Looks Like

Just to give you an idea of the type of data included in your dashboard, i will show you what the Twitter dashboard looks like.  Each dashboard comes with the ability to control the time frame and date range for your data.  It also plots the data based on your specifications and gives you the option to filter out certain metrics.  You can organize the data on Growth %, Totals or Averaged, depending on how you would like to analyze the data.

The above screenshots are from one of the pre-defined templates that Metricly provides you with.  However what if you want to graph and analyze data across multiple profiles or services?  You can create your own custom dashboard and add which metrics you would like to analyze.  Personally I haven’t played around with this feature too much, but I’m sure you could create dashboards to find trends and patterns in your data.  For example, you may notice that the more Tweets you send out in a month, the more Facebook Fans you receive.

Introduction to Metricly, Part I

Introduction to Metricly, Part II

Subtotals and Filters Overview

Database Connector Overview

What Needs Improvement

So far I am extremely impressed with Metricly, however there are a few things that I found to be some what of an annoyance.  I thought that the load time for each dashboard was a bit slow.  This can be annoying if you are going back and forth from different dashboards.  The biggest opportunity I see to improve this service, is the ability to export the data into an excel file or PDF.  This would be a great feature if you are trying to put together a report for a client.  I love how many different services they are able to integrate with, but hopefully they keep improving and adding more and more services.

Sign-Up for a Free Account

I would recommend creating a free account and setting up a few profiles to see exactly what it can do for your business.  There are a whole heap of features and functionality that make it fun and engaging to play with the data from your social media engagements.

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