Content driven marketing as it seems has caught the imagination of the marketers as Google has rubbished almost all the traditional linking building methodologies. In fact, it is now being treated as a crucial tool for social media marketing as well. But since most of them have no fair idea how to promote their content via different mediums, what they do is to submit the content and forget all about it. But the very concept of content driven marketing goes against this. You need to get involved otherwise all your marketing will kiss the dust sooner or later. However, this is not the only sin committed by majority of marketers, there are other sins too that can cripple your marketing campaign from making it big.
Before before I go into the different sins of content marketing, lets check out this survey done of what the biggest content marketing challenges are.
5 Tips on Content Marketing
Do not get Mad: Since promotion on social media takes less time and it is extremely cost effective, marketing professionals are increasingly shifting their attention from traditional SEO techniques. The greed to get more from social media campaigns drive many marketers crazy and they go on submitting almost anything that come their way, be it interesting or boring, into different social media platform in the hope of driving more traffic to their websites. But this is sheer wastage of time and effort.
Stay committed: Do you know what makes the difference between a good marketer and a bad marketer? It is just the commitment. Good marketer works hard to end and he never rests until he attains success, whereas a bad marketer takes things for granted and looks for short cut all the time. But believe me, there is no shortcut to success. You have to write different content for different social media websites and you need to have different marketing strategies if you are to see success at the end.
Do not be Angry: Since the concept of content driven marketing is still in its development stages, you might end up seeing the same rivals promoting their content on all networks. Now, do not get angry at the sight of this. You need to stay calm and never ever try to mock or defame others because if you do so, they will also follow the same path and your online reputation will go busted. Hate only begets hate. Love all and you will be loved by all.
Do Not be jealous: Do not be jealous at the success of others. Think this way – people are successful just because they have worked hard and the only way you can see success is by working honestly. The bottom-line is that unless you have great content, there is very little chance of making it big in the content driven marketing campaign. Another thing, you should not use content of others and promote it as your own, it will just be a clear case of marketing suicide.
Do Not be over Confident: If you think the quality of your content is great, this is good for your company and your marketing mix but there is no need to brag. Mortal people, as we are, we can’t help but boast at the slightest sign of doing better than the others. We try to undermine the quality of others and this is where downfall begins. We should stop bragging rather we should takes the gloves off and get ready for making further improvement on the quality. Think like Jobs and not like people standing next to you working 9 to 5 job.
Do Not Be Disappointed: Marketing of content is time consuming and sometimes it takes month to get the results. So, you should not get disappointed if you do not see any sign of success at the initial stage. Stick to what you are doing and you content driven marketing campaign will be able to tap the elusive success at the end.
Quite agree with you as most of the old school SEO strategies have been devalued by Google. Now people are moving towards social & content promotion. But again they are repeating the same mistake. the prime problem is aimless and random promotion. Content marketing is a great way but any wrong move will certainly fetch a penalty now or in near future. whether in Web 2.0 community or in social media, try to be a dedicated member contributing values in your niche. Quality article writing is certainly boost your influence. But proper promotion keeping relevancy in mind is going to make a huge different in marketing. http://www.iwebcontent.com/
I just can't stop reading your blog post, there are quite helpful and to share more on this; Although writing good contents can be a problem to many bloggers, hiring the services of good writers can be of help though it might be expensive and besides it depends on your objectives.
Absolutely wonderful advice. It is unique, too. I can also thank only myself and my own patience, determination and hard work for what I've achieved. Now my business in in a stage where I can't do everything on my own, so I outsource some of the tasks to freelancers working from their homes in random parts of the world. Since I've had some bad experience, I use an employee monitor software to make sure I am not being scammed by these people. Having employees, nevertheless, doesn't mean I can lie back and do nothing, it is just help so I can continue working hard on the ever-growing number of tasks. But I love my job, so I am happy I can do what I do for a living.
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The commitment to provide informative resources is very important in content marketing. You have to stay on track and committed to your goal to achieve success in content marketing. My recent post Selling Ice Cubes to Eskimos
Staying committed with your goal and avoiding over confidence can really drive success in content marketing. Everyone loves unique, original and interesting CONTENT specially Google. My recent post <h2>CommentLuv Premium is here!</h2>Offer expires on 4th October 2011<a target='_blank' href='http://www.commentluv.com?ref=clp-oldapi962'> <img class='alignleft' src='http://cdn.commentluv.com/wp-content/uploads/2011/08/commentluv_premium_200.gif' alt='The CommentLuv Plugin' title='Check out The CommentLuv Plugin' /> Go to <a target='_blank' href='http://www.commentluv.com?ref=clp-oldapi962'>CommentLuv.com to downloadThe version of CommentLuv on this site is no longer supported! it will stop working very soon!<h1> Hurry! <a target='_blank' href='http://www.commentluv.com?ref=clp-oldapi962'>click here!</h1>
Getting success in your marketing campaing is not easy task, you need to be patience, honest with your efforts and need to smart work. My recent post Goa Carnival 2012
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Staying committed is the most essential key in content marketing. Dedication and persistence is very important in achieving success. Proper research and knowledge takes time. Without commitment, these are all unachievable.