Design/Development
3 Key Steps to Starting an A/B Test
Ever wondered if your site would generate more sales/leads with a larger call to action (CTA)? Perhaps reducing the amount of text and using bullet lists instead? Even the experts will tell you “It depends…”, but with 3 easy steps you can let your customers tell you. Step 1: Determine Your Goal You need to [...]
Appropriate Web Design to Maximize Conversions
I frequently design websites for small and local businesses and they normally want something really nice to represent them and their business. That’s cool, I get it – having a nice looking site promotes you and your business in a positive light right? Don’t get me wrong, I always aim to give my clients something [...]
Technical Aspects That SEOs Should Know
SEOs do not necessarily have a technical background, so for the marketer it is important to at least have some basic HTML and programming knowledge. This will allow you to do your job without having to get a programmer involved for some simple SEO implementation. Connecting/Moving/Editing Files For starters, SEOs should feel comfortable using a [...]
Why Are Infographics Such Great Link Bait?
Infographics tend to be extremely viral content that spread rapidly throughout various social networks and the blogosphere. Some recent examples of viral Infographics are By the Numbers: Facebook vs The United States, The Current State of Twitter, and Google Facts and Figures. All intended to be informational, engaging, and most importantly are great link bait. [...]
Are Custom Web Designs Being Replaced By WordPress?
Typically, a fully custom website can cost anywhere from $10,000 – $50,000, depending on a number of factors including functionality and the size of the site and this is a bit more than any cheap cash advance you can get so keeping costs low is important. I totally understand the need for a unique design [...]
How To Make My Website Attractive, Without Overhauling The Design Frequently
Businesses offering an online storefront, know very well about the importance that this medium holds for their overall business sales. This becomes all the more true for those businesses whose only storefront is their online avatar, with no other brick and mortar presence. It is useful to think from the perspective of the loyal customer [...]
Optimal Screen Resolution for Web Design (2010 Update)
Back in the May 2008, I wrote a post that analyzed what the best screen resolution size was for designing a website. I thought it would be a good idea to see how screen resolutions have changed in a year and a half. You can see the results from 2008, along with updated statistics from [...]
Google, How Important Will Page Speed Be in 2010?
In April 2008, Google announced that page load time would effect your ad quality score for Pay Per Click ads. They stated the main reason for implementing this factor was to give the user a better experience and to be able to serve web content faster. In further efforts, Google released a great resource for [...]