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><channel><title>StayOnSearch &#187; Analytics</title> <atom:link href="http://www.stayonsearch.com/category/web-analytics/feed" rel="self" type="application/rss+xml" /><link>http://www.stayonsearch.com</link> <description>Search &#38; Social Media Marketing Tips, Resources, and Discussions</description> <lastBuildDate>Fri, 03 Feb 2012 16:50:54 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.1</generator> <item><title>What Google Analytics can Tell You About your Site’s Rankings</title><link>http://www.stayonsearch.com/what-google-analytics-can-tell-you-about-your-sites-rankings</link> <comments>http://www.stayonsearch.com/what-google-analytics-can-tell-you-about-your-sites-rankings#comments</comments> <pubDate>Thu, 05 Jan 2012 14:45:11 +0000</pubDate> <dc:creator>Mike Collins</dc:creator> <category><![CDATA[Analytics]]></category><guid
isPermaLink="false">http://www.stayonsearch.com/?p=14004</guid> <description><![CDATA[For most internet marketers, SEO is a fairly cut-and-dry process: keyword research, SEO content creation and building backlinks.
This is how it’s been ever since we “figured out” Google’s algorithm. By using these basic steps, websites have achieved first page rankings for any keyword you could imagine.
But times are changing. Google’s been doing a lot of [...]]]></description> <content:encoded><![CDATA[<p>For most internet marketers, SEO is a fairly cut-and-dry process: keyword research, SEO content creation and building backlinks.</p><p>This is how it’s been ever since we “figured out” Google’s algorithm. By using these basic steps, websites have achieved first page rankings for any keyword you could imagine.</p><p>But times are changing. Google’s been doing a lot of tinkering with their algorithm. In the past few years, they’ve released a handful of drastic updates to their search engine. Each of these updates has had a dramatic affect on which websites rank #1 for their targeted keywords in Google.</p><p>The bottom line is this: if you’re still doing the basic SEO strategy outlined above, it’s time to take a serious look at your approach. Each of Google’s major algorithm updates have changed how SEO works in a big way. If you’re oblivious to this, you’ll find that the SEO strategies you’ve been implementing are actually hurting your site’s ranking ability, instead of helping it</p><p>In today’s article, we’ll be talking about SEO from a different perspective. We’ll be examining how Google ranks websites based on the user experience – not just backlinks and keywords.</p><p>We’ll also reveal exactly how you can see what type of user experience your website is providing to its visitors.</p><h2>Google is a Business</h2><p>Before we talk about the mechanics of the user experience, we need to get one thing straight: Google is a business. Google is #1 in the world of search engines because they consistently provide their users with the highest quality and most relevant search results.</p><p>This means when you search “how to tune a guitar,” you get the best possible result on page #1.</p><p>Here’s the thing most SEO’s don’t realize: the “standard SEO strategy” doesn’t help Google’s business grow.</p><p>Allow me to explain…</p><p>When you focus on building a website through keyword research, SEO content creation and building backlinks, you’re gaming Google’s algorithm. You’re unnaturally ranking your website on page #1.</p><p>Google’s algorithm is designed to work without internet marketers giving it a helpful push. In other words, if you have a website that provides value to its visitors, you’ll naturally rank well in Google.</p><p>Why?</p><p>Because Google wants these types of websites to be on page #1. When someone searches a specific keyword, Google wants to provide them with the most valuable website possible.</p><p>The whole idea behind backlinks is that when someone likes a website, they’ll link back to it. So by counting the number of backlinks a website has, Google can loosely determine the quality level of a website.</p><p>So keep this idea in mind. Google’s looking for high-quality websites to rank on page #1. Their recent algorithm updates prove this – especially the Panda Update.</p><h2>The User Experience</h2><p>When the Panda Update rolled out, everything we thought we knew about SEO was thrown in the trash can &#8211; overnight.</p><p>Instead of focusing on how many backlinks a website has, Google’s shifted to looking at the overall user experience. No, this doesn’t mean backlinks no longer have meaning. Backlinks will likely always be valuable in SEO.</p><p>However, it does mean you need to make sure your website provides real value to its users.</p><p>How do you figure out if your website’s doing this? Google Analytics, of course!</p><p>Google provides us with a peephole into their algorithm. With Google Analytics, we can easily see how people are interacting with our website. And we can use this information to see whether or not our website is providing valuable information to the people who visit.</p><p>In general, there are three important metrics Google uses to gauge the user experience.</p><p>Bounce Rates – When you type a search term into Google, you likely click a link to one of the websites displayed on the first page of results. If the page you visit doesn’t give you the information you’re looking for, though, you’ll instantly “bounce” off the website back to the results page. This is what “bounce rate” means. If you have a high bounce rate (50%+), you know people are looking at your website briefly then returning to the search results page because they didn’t find what they were looking for.</p><p>Average Time on Site – Conversely, if your website provides value, visitors from the search engine results will stay awhile and take the time to read the content on your various pages of your site. In Google Analytics, the “average time on site” metric tells us how long visitors stayed once they landed on our site.</p><p>Number of Pages Visited – Lastly, when you find a particularly valuable website, you probably don’t just read the first page. You click on different links and visit several of the site’s pages. This is what the “number of pages visited” metric tracks, which is a great indicator of the depth of valuable content on a website.</p><h2>Closing Thoughts</h2><p>With the most recent Google updates, it’s become clear big G is straying away from the “numbers game” approach to ranking. In other words, they care less about the number of backlinks a website has and more about how much value people are getting from the website.</p><p>Fortunately, by using Google Analytics, we can see exactly what the Google bots see when they visit your website.</p><p>So if you find your bounce rate is too high, it’s time to change what people see when they arrive at your site. Try changing the way your landing page looks, beef up the quality of your content, or add some links that direct visitors to other pages of your site.</p><p>If your average time on site is low, add some new content pages and be sure to link to them from your home page and other popular pages. If your number of pages visited is low, perhaps some changes need to be made to multiple pages of your site or maybe you just need more overall content pages.</p><p>There are virtually limitless ways you can improve the user experience. And by using Google Analytics, you can easily see what works and what doesn’t.</p><p>So stop focusing solely on building backlinks. Yes, they’re still important. But as Google gets more and more advanced, look for the user experience to play an even bigger role in ranking.</p> ]]></content:encoded> <wfw:commentRss>http://www.stayonsearch.com/what-google-analytics-can-tell-you-about-your-sites-rankings/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>7 Reasons Why You Need a SEMrush Pro Account</title><link>http://www.stayonsearch.com/7-reasons-why-you-need-a-semrush-pro-account</link> <comments>http://www.stayonsearch.com/7-reasons-why-you-need-a-semrush-pro-account#comments</comments> <pubDate>Tue, 06 Sep 2011 12:00:24 +0000</pubDate> <dc:creator>Mark Thompson</dc:creator> <category><![CDATA[Analytics]]></category> <category><![CDATA[Tools]]></category><guid
isPermaLink="false">http://www.stayonsearch.com/?p=12883</guid> <description><![CDATA[If you are an Internet Marketer, you have undoubtedly heard of SEMrush.  SEMrush has probably the most comprehensive data set on the web, when it comes to keyword research and competitive intelligence.  Yes, there are plenty of free SEO tools available (including SEMrush), however nothing can match the comprehensive data that SEMrush Pro provides.
1.  Organic [...]]]></description> <content:encoded><![CDATA[<p>If you are an Internet Marketer, you have undoubtedly heard of SEMrush.  SEMrush has probably the most comprehensive data set on the web, when it comes to keyword research and competitive intelligence.  Yes, there are plenty of free SEO tools available (including SEMrush), however nothing can match the comprehensive data that <a
href="http://semrush.com/?ref=959192145">SEMrush Pro</a> provides.</p><h3><strong>1.  Organic Keywords for Given Domain<br
/> </strong></h3><p>Have you ever wanted to be able to take a sneak peak at another competitors analytics?  Well the next closest thing to that would be running a search on a competitors domain and view the organic keyword results SEMrush provides.  Go ahead and try it for your site&#8230;pretty accurate?</p><p>By having access to this data, you can focus on keywords that you know are already driving lots of search volume.  With that being said, if you can rank above your competitors for these keywords, you can bank on some nice traffic to your site.</p><p
style="text-align: left;"><img
class="aligncenter size-full wp-image-12888 img-center" title="organic-keywords" src="http://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/09/organic-keywords.jpg" alt="" width="600" height="241" /><strong><strong></strong></strong></p><p
style="text-align: left;"><strong><strong>2.  PPC Keywords Your Competition Uses</strong></strong></p><p
style="text-align: left;">Want to see what PPC keywords your competitors are bidding on?  Well you can easily do that by manually entering in keywords and see if their ad shows up or not&#8230;but that could take forever.  Same yourself time and the headache and simply look at the PPC keyword results that SEMrush provides you.  This means you can sneak in on your competitors and gather PPC intelligence that you can use for your own campaigns.  Try to find some opportunities for keywords with high search volume and low cost per click.</p><p
style="text-align: center;"><img
class="aligncenter size-full wp-image-12886 img-center" title="ppc-data" src="http://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/09/ppc-data.jpg" alt="" width="600" height="202" /></p><h3><strong>3.  List of Google Content Network Opportunities</strong></h3><p>This is a nice feature that SEMrush has, where they place a &#8220;Adsense&#8221; note next to each of the different domains for a particular keyword.  What this means is that any domain with &#8220;Adsense&#8221; next to their domain, allows you to place a Google Content Network ad on their site.</p><h3><img
class="aligncenter size-full wp-image-12887 img-center" title="competitor-data" src="http://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/09/competitor-data.jpg" alt="" width="600" height="200" /><strong>4.  Gain PPC Ad Insights</strong></h3><p>Probably my favorite feature of the SEMrush toolset, is the PPC ads for a given domain.  This tool takes all of the PPC ads that are running for a given domain and groups them together&#8230;making it easy to see what ad copy and offers they are running at any time.  A fantastic way to steal high converting ad copy!</p><h3><img
class="aligncenter size-full wp-image-12891 img-center" title="ppc-ads" src="http://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/09/ppc-ads.jpg" alt="" width="600" height="239" /><strong>5.  Find Potential Advertisers</strong></h3><p>Are you a blogger in search of advertisers for your blog?  Use the potential advertiser feature, which will show you potential advertiser who are targeted to your particular niche or topic.  I found this feature particularly helpful when I first started off and had to personally reach out to get paid advertisements.</p><h3 style="text-align: left;"><img
class="aligncenter size-full wp-image-12892 img-center" title="potential-buyers" src="http://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/09/potential-buyers.jpg" alt="" width="600" height="175" /><strong>6.  Side-By-Side Comparisons</strong></h3><p
style="text-align: left;">The side-by-side comparison report will show you which domains are trending up or down.  This can be a great tool for trying to figure out which websites get massive amounts of traffic &#8211; for advertising or guest blogging opportunities.  If you see a blog who&#8217;s traffic is spiking quickly, you may be able to get a great deal on advertising space, before everyone else.  If traffic is increasing fast, it may be worth it to analyze their on-page SEO to see what it is they are doing.</p><h3 style="text-align: left;"><img
class="aligncenter size-full wp-image-12893 img-center" title="comparison" src="http://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/09/comparison.jpg" alt="" width="600" height="196" /><strong>7.  Uncover New Keywords</strong></h3><p
style="text-align: left;">Probably their most important feature is their keyword research tool.  This tool can be a great compliment to the Google Keyword Tool.  Personally I like using more than one keyword tool, because one tool is not going to find ALL of the keywords you may want to target.  Similar to the Google Adwords tool, SEMrush provides keyword suggestions, search volume, cost per click, competition and the number of site results.</p><p
style="text-align: center;"><img
class="aligncenter size-full wp-image-12896 img-center" title="uncover-keywords" src="http://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/09/uncover-keywords.jpg" alt="" width="600" height="274" /></p><h3><strong>Free SEMrush Pro Account for 2 Weeks</strong></h3><p>I was able to work out a deal with the guys at SEMrush, to give all of my readers a special trial of the Pro version for 2 full weeks.  All you need to do is <a
href="http://semrush.com/?ref=959192145">sign-up for a free account</a>, then use the promo code below to activate your Pro account for 2 weeks!</p><p>Promo Code: 9P15-Z5XB-J37Y-92WV</p><p>So try it out and you will <a
href="http://semrush.com/?ref=959192145">see why SEMrush is a MUST have tool</a>!</p> ]]></content:encoded> <wfw:commentRss>http://www.stayonsearch.com/7-reasons-why-you-need-a-semrush-pro-account/feed</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Call Tracking Systems for Your Internet Marketing Campaigns</title><link>http://www.stayonsearch.com/call-tracking-systems-for-your-internet-marketing-campaigns</link> <comments>http://www.stayonsearch.com/call-tracking-systems-for-your-internet-marketing-campaigns#comments</comments> <pubDate>Tue, 12 Jul 2011 12:00:19 +0000</pubDate> <dc:creator>Gary Gorelik</dc:creator> <category><![CDATA[Analytics]]></category> <category><![CDATA[analytics]]></category> <category><![CDATA[call tracking]]></category><guid
isPermaLink="false">http://www.stayonsearch.com/?p=11929</guid> <description><![CDATA[Though it is easy to get deluded in the online virtual world, the fact of the matter is that the physical reality overpowers everything. The goal of any and all online marketing campaigns being conducted is to increase conversions, leads or any other measurable form of success. For some types of businesses, an online marketing [...]]]></description> <content:encoded><![CDATA[<p>Though it is easy to get deluded in the online virtual world, the fact of the matter is that the physical reality overpowers everything. The goal of any and all online marketing campaigns being conducted is to increase conversions, leads or any other measurable form of success. For some types of businesses, an online marketing strategy may be able to direct visits to their website, but due to the nature of their service, their leads may prefer to call the company directly rather than fill out an online form. In these circumstances, businesses need a way to track their incoming phone calls in order to gauge the success of their marketing campaigns. This article will describe the four call tracking systems that help businesses monitor their Internet marketing success.</p><p><strong>Manual Tracking</strong></p><p><a
href="http://www.stayonsearch.com/call-tracking-systems-for-your-internet-marketing-campaigns/call-tracking-3" rel="attachment wp-att-12148"><img
class="alignright size-medium wp-image-12148 img-right" title="call-tracking-3" src="http://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/07/call-tracking-3-300x185.png" alt="" width="300" height="185" /></a>The simplest method with very minimal upfront costs (you just need a customer service representative and a phone) is to ask your potential client how they found you.<strong> </strong>The majority of all websites have a “Contact” link on their website through which users can access the company’s phone number and call them to get more information about a product or service. But how many of you as a business owner or employee monitor your phone calls? How many of you ask your potential client how they found you? Even if you do ask them these questions and they answer you with a substantive answer, such as on a Search Engine; do you take it one step further and ask them which keyword they typed to find you? The unfortunate reality is that many of them won’t remember.  This is an extremely crucial piece of data that you need to know if you wish to determine whether your online advertising is successful. Remember, people these days are very busy and want information right away. They don’t want to wait for a reply after filling out a form. It is easier and quicker for many to call and get the answers they want immediately.</p><p><strong>Manual Tracking plus a set of phone numbers</strong></p><p><a
href="http://www.stayonsearch.com/call-tracking-systems-for-your-internet-marketing-campaigns/call-tracking-2" rel="attachment wp-att-12149"><img
class="alignleft size-medium wp-image-12149 img-left" title="call-tracking-2" src="http://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/07/call-tracking-2-225x300.png" alt="" width="138" height="185" /></a>There are a few different approaches one can take to tackle the issue of tracking calls. The most hectic method is by manually coding in different phone numbers on various landing pages of your website or within the different channels of your marketing campaign. For example, if you have a product page and a client calls your regarding a product, you would have to write down the phone number and the time that the person called.  You would then have to collect information based on how the client found you. Did they find you by referral, advertisement and/or search engine? If, search engine what keyword did they type to find you?</p><p><strong>Multiple Phone Numbers</strong></p><p><em>1-800-xxx-0001, 1-800-xxx-0002, … , 1-800-xxx-000n</em></p><p>One of the most widely-used methods is the automated and dynamic call number generator that presents a unique phone number on a given page of a website. These numbers are generated based on different mediums, such as traffic source, campaigns or even keywords. These softwares and systems have the ability to be linked with well known industry Analytics tool such as Google Analytics or Omniture. The biggest concern with this type of implementation is the amount and variations of different phone numbers.  This brings up issues of branding your phone number and the reliability of prospects using the same number to call in with.</p><p><strong><a
href="http://www.stayonsearch.com/call-tracking-systems-for-your-internet-marketing-campaigns/call-tracking-4" rel="attachment wp-att-12150"><img
class="alignright size-medium wp-image-12150 img-right" title="call-tracking" src="http://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/07/call-tracking-300x225.png" alt="" width="253" height="190" /></a>One Phone Number plus Unique Codes</strong></p><p>Another method that has also been started to use considering its cost effectiveness, is by placing a tracker code, similar to Google Analytics, and reference key.<strong> </strong>These trackers interlinked with analytic systems like Google Analytics can enable you to monitor the number of calls that were generated and view complete data that is readily available within the interface, such as time spent on the site to the keyword that generated the traffic.</p><p>Every software or system has different types of features available to target different types of businesses. Below are a few well-known call tracking system providers that we decided to showcase:</p><p><strong>AvidTrak</strong></p><ul><li><a
href="http://www.avidtrak.com/">AvidTrak</a> has been rated as the #1 Call Tracking Software &amp; System by <a
href="http://www.topseos.com/rankings-of-best-call-tracking-software">Top SEOs</a></li><li>Provides phone call conversion tracking for offline print media, and online Internet banner ads, pay per click and other search engine marketing campaigns</li><li>Starting price of $3.50 per telephone number per month</li><li>Per minute toll charges range from 5.5 cents to 8.5 cents depending on the call volume</li></ul><p><strong>Mongoose Metrics</strong></p><ul><li>Offers 2 primary solutions: the <a
href="http://www.mongoosemetrics.com/accutrack-1to1.php">AccuTrack 1:1</a> and the <a
href="http://www.mongoosemetrics.com/accutrack-session.php">AccuTrack Session</a></li><li><strong>·         </strong>AccuTrack 1:1 is for organizations that want to <strong>integrate phone numbers into offline marketing campaigns</strong>, and for those looking for a <strong>high-level understanding of what online marketing initiatives drive phone conversions</strong><strong></strong></li><li><strong>The AccuTrack Session incorporates all features of the AccuTrack 1:1 alongside </strong>the ability to track and record granular details about individual callers, such as keyword searched and last URL visited</li><li>Starting price is $100/month</li></ul><p><strong>IfByPhone</strong></p><ul><li><strong>·         </strong>Call tracking features are divided into <a
href="http://public.ifbyphone.com/services/call-tracking">4 primary products</a>, namely the <strong>SourceTrak™ Basic</strong><strong>, </strong><strong>SourceTrak™ Dynamic, SourceTrak™ Dynamic Groups, SourceTrak™ Session</strong><strong></strong></li><li>Pricing is explicitly separated into 3 packages – Basic monthly fees is $49.95 whereas the Complete package charges $74.95 per month</li><li>Per minute toll charges range from 3.5 cents to 7.9 cents depending on the call volume per month</li></ul><p><strong>REF:CODE Analytics</strong></p><ul><li><a
href="http://www.refcodeanalytics.com/">Call tracking analytics</a> tool that is best suited for small to mid-sized businesses</li><li>REF:CODE Analytics uses a reference key so you don’t need to change your phone numbers or display new ones</li><li>Fully integratable with Google Analytics letting you track goals and comparing website visitor experience of online leads to direct calls, as well as extract analytics reports for specific dates and traffic sources</li><li>Full website visitor history is recorded</li><li>Currently in Beta mode so the tool is totally free to use</li></ul><p>Depending on your company’s budget and the volume of phone calls that it receives, one may want to start looking into manually tracking phone calls in the initial phases of the marketing campaign. As your business expands and grows, you may want to upgrade to a service that caters better towards the volume of calls you receive. Ensure that thorough research is conducted before opting for any service and find out what they specifically offer and how they can help your corporate in particular. At the end of all this, your primary goal is to find out where your clients found you and whether or not your marketing strategies are working. Once determined, you are well set for making strategic marketing decisions for your businesses, based off the quantitative data that you now possess.</p><p>Have you had any experience with any call tracking systems? We would love to hear your thoughts and methods through which your business has been able to track calls metrics.</p> ]]></content:encoded> <wfw:commentRss>http://www.stayonsearch.com/call-tracking-systems-for-your-internet-marketing-campaigns/feed</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>How to Setup Goals in Google Analytics to Track Mailing List Conversions</title><link>http://www.stayonsearch.com/how-to-setup-goals-in-google-analytics-to-track-mailing-list-conversions</link> <comments>http://www.stayonsearch.com/how-to-setup-goals-in-google-analytics-to-track-mailing-list-conversions#comments</comments> <pubDate>Fri, 08 Jul 2011 12:00:40 +0000</pubDate> <dc:creator>Mark Thompson</dc:creator> <category><![CDATA[Analytics]]></category> <category><![CDATA[aweber]]></category> <category><![CDATA[E-Mail Marketing]]></category> <category><![CDATA[google analytics]]></category><guid
isPermaLink="false">http://www.stayonsearch.com/?p=11842</guid> <description><![CDATA[When you are looking to make money online, one of the first things  you have to do is build your mailing list.  The more opt-ins you have,  the more you are likely to make when promoting your own products, or  those of your affiliates.  But how do you know what [...]]]></description> <content:encoded><![CDATA[<p>When you are looking to make money online, one of the first things  you have to do is build your mailing list.  The more opt-ins you have,  the more you are likely to make when promoting your own products, or  those of your affiliates.  But how do you know what makes your visitors  convert into mailing list opt-ins?</p><h3><strong>Setup a Custom Thank You Page</strong></h3><p>First, you will need to set up a custom page on your domain where  visitors will go once they have signed up for your mailing list and make  sure that your mailing list software is set to point new subscribers to  that page.  In <a
href="http://www.blogincomemodel.com/aweber">AWeber</a>, for example, you would enter that custom thank you page in your opt-in form settings.</p><p><img
title="Aweber Web Form Setup" src="http://www.blogincomemodel.com/wp-content/uploads/aweber-custom-thank-you-page-web-form-setup.jpg" alt="Aweber Web Form Setup" width="550" height="376" /></p><p>You will use this custom thank you page URL as your goal in Google Analytics.</p><h3><strong>Google Analytics Goal Setup</strong></h3><p>To setup your Google Analytics Goal, you will go to your Analytics  account, and edit your website&#8217;s profile.  Under your website&#8217;s  information, you will see a section for goals.  Click on the + Add goal  to begin setup.</p><p><img
title="Google Analytics Goal Setup" src="http://www.blogincomemodel.com/wp-content/uploads/google-analytics-opt-in-mailing-list-goal-setup.jpg" alt="Google Analytics Goal Setup" width="550" height="376" /></p><p>Simply setup your goal with a specific name and as a URL destination.  Then paste in the full URL to the custom thank you page on your domain.   If you have an idea what you would make per mailing list subscriber,  enter that amount as a Goal Value and Save Goal.</p><h3><strong>Seeing Your Results</strong></h3><p>After a day, you should start to see goal conversions each time  someone signs up for your mailing list.  When you look at your  analytics, you will see an additional tab for your Goal Set.  By  clicking on this, you will see what percent of your opt-in conversions  happen based on specific data.  The following shows the goal percent  conversions based on traffic source.</p><p><img
title="Google Analytics Goal Conversion Overview" src="http://www.blogincomemodel.com/wp-content/uploads/goal-conversion-google-analytics.jpg" alt="Google Analytics Goal Conversion Overview" width="500" height="249" /></p><p>And the next based on new vs. returning visitors.</p><p><img
title="Google Analytics Goal Conversion - Returning Visitors" src="http://www.blogincomemodel.com/wp-content/uploads/goal-conversion-google-analytics-new-returning-visitors.jpg" alt="Google Analytics Goal Conversion - Returning Visitors" width="500" height="149" /></p><p>Other areas where you can see your conversions include the keywords  that brought visitors to your site, the search terms that people  searched for on your site (assuming you have setup your Site Search),  where visitors are located, and so on.</p><h3><strong>Goal Conversions on Content and Social Analytics</strong></h3><p>Hopefully soon they will have Goals tracking on your content, as I  would be interested in knowing which posts convert the best as well.   Until then, if you use PostRank Analytics and tie in your Google  Analytics, you will be able to see the goal conversions on specific  content.</p><p><img
title="PostRank Analytics and Goal Conversions" src="http://www.blogincomemodel.com/wp-content/uploads/postrank-content-goal-conversion.jpg" alt="PostRank Analytics and Goal Conversions" width="550" height="246" /></p><p>You have to click on each post to get that number, but it is one step  ahead of what Google Analytics has to offer for the time being.  It may  also show some social media ROI, if you see that posts with the most  social engagement also have the most conversions.</p><h3><strong>Your Opt-In Goals</strong></h3><p>Have you setup goals tracking for your mailing list?  How does it help you in optimizing your site for more opt-ins?</p> ]]></content:encoded> <wfw:commentRss>http://www.stayonsearch.com/how-to-setup-goals-in-google-analytics-to-track-mailing-list-conversions/feed</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Google Webmaster Tools &#8211; 6 Key Pieces of Information</title><link>http://www.stayonsearch.com/google-webmaster-tools-what-it-can-tell-you-about-your-site</link> <comments>http://www.stayonsearch.com/google-webmaster-tools-what-it-can-tell-you-about-your-site#comments</comments> <pubDate>Wed, 22 Jun 2011 12:00:39 +0000</pubDate> <dc:creator>Kristi Hines</dc:creator> <category><![CDATA[Analytics]]></category><guid
isPermaLink="false">http://www.stayonsearch.com/?p=11771</guid> <description><![CDATA[If you feel like you have been missing out on some valuable information in your Google Analytics, you&#8217;re in luck. Most of it has probably been hiding in Google Webmaster Tools all along, waiting for you to unlock it!  Not to mention with Google+ Review, there is more data available than ever before.
Setting Up Your [...]]]></description> <content:encoded><![CDATA[<p>If you feel like you have been missing out on some valuable information in your Google Analytics, you&#8217;re in luck. Most of it has probably been hiding in <a
href="http://www.google.com/webmasters/tools/" target="_blank">Google Webmaster Tools</a> all along, waiting for you to unlock it!  Not to mention with <a
href="http://basicblogtips.com/google-plus.html">Google+ Review</a>, there is more data available than ever before.</p><h3><strong>Setting Up Your Website on Google Webmaster Tools</strong></h3><p>If you haven&#8217;t already setup your site on Google Webmaster Tools, be sure to do it now! You will need a Google Account which you probably already have if you are using Google Analytics, Gmail, Feedburner, or any other Google service. All you need to do is go to your <a
href="http://www.google.com/webmasters/tools/" target="_blank">Google Webmaster Tools</a> dashboard and add your site. To verify you are the owner, you will have to upload a simple HTML file to your root domain server or add a META tag to your site&#8217;s header (the latter is much simpler).</p><p>The other thing you will want to do is submit a sitemap under the Site Configuration menu on the left side once your site is verified. If you have a self-hosted WordPress site, you can easily create a sitemap using the <a
href="http://wordpress.org/extend/plugins/google-sitemap-generator/" target="_blank">Google XML Sitemaps plugin</a>. Alternatively, you can use sites like <a
href="http://www.xml-sitemaps.com/" target="_blank">XML-Sitemaps.com</a> to generate one.</p><h3><strong>Valuable Information Provided by Google Webmaster Tools</strong></h3><p>Once your site is setup and pulling data, you can get the following information all in one place!</p><p><strong>Sitelinks</strong></p><p>Does your site have additional links in the search results?</p><p><img
class="alignnone size-full wp-image-11775" title="Google Search Results with Sitelinks" src="http://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/06/google-sitelinks-search-results.jpg" alt="Google Search Results with Sitelinks" width="462" height="161" /></p><p>You can&#8217;t fully control these, but you can at least remove unwanted options from your <em>Site Configuration &gt; Sitelinks</em>.</p><p><strong>Search Query Impressions vs. Clicks</strong></p><p>Sure, Google Analytics tells you what search terms brought people to your site. But don&#8217;t you want to know more about those terms? Under <em>Your Site on the Web &gt; Search Queries</em>, you can view the following.</p><p><img
class="alignnone size-full wp-image-11773" title="Google Webmaster Tools Search Query Statistics" src="http://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/06/google-webmaster-tools-search-queries.jpg" alt="Google Webmaster Tools Search Query Statistics" width="592" height="557" /></p><p>You can see everything from your average position for a search term to how many impressions vs. how many clicks you receive for a particular term. You&#8217;ll see quickly when you&#8217;re ranking for terms that don&#8217;t make sense, and which terms you should go after as ranking higher will result in more targeted traffic.</p><p><strong>Incoming Links to Your Site</strong></p><p><em>Links to Your Site</em>, also under <em>Your Site on the Web</em> will show you the top 1,000 domains linking to your site and how many pages from their site link to yours.</p><p><img
class="alignnone size-full wp-image-11779" title="Google Webmaster Tools - Links to Your Site" src="http://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/06/google-webmaster-tools-links-to-your-site.jpg" alt="Google Webmaster Tools - Links to Your Site" width="592" height="189" /></p><p><strong>Keywords</strong></p><p>Next under <em>Your Site on the Web</em> is <em>Keywords</em>. This section tells you what Google thinks your site is about.</p><p><img
class="alignnone size-full wp-image-11781" title="Google Webmaster Tools - Keywords" src="http://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/06/google-webmaster-tools-keywords.jpg" alt="Google Webmaster Tools - Keywords" width="392" height="346" /></p><p>If the keywords are not accurate, you may want to look at your on-site optimization and content to make sure you are targeting the right keywords.</p><p><strong>Malware</strong></p><p>Want to make sure your site is virus-free? Under Diagnostics &gt; Malware, you (hopefully) will have an all clear message. Webmaster Tools will also alert the email address on file if there are any malicious programs setting up show on your website.</p><p><strong>Crawl Errors</strong></p><p>The last thing you want when someone clicks on a link to your site is for them to arrive to a 404 page not found error. While you may have a great 404 page, you want it to be discovered as few times as possible. Use the <em>Diagnostics &gt; Crawl Errors</em> portion of Webmaster Tools and review your <em>Not Found</em> pages.</p><h3><strong>Is This Everything?</strong></h3><p>Not at all &#8211; there is a lot more valuable information about your website in Google Webmaster Tools &#8211; these are just the ones that are the most valuable. Be sure to add your site and discover more information to help you in optimize your site for the best performance in search and on the web!</p> ]]></content:encoded> <wfw:commentRss>http://www.stayonsearch.com/google-webmaster-tools-what-it-can-tell-you-about-your-site/feed</wfw:commentRss> <slash:comments>5</slash:comments> </item> <item><title>How and When to Move from A/B to Multivariate Testing</title><link>http://www.stayonsearch.com/how-and-when-to-move-from-ab-to-multivariate-testing</link> <comments>http://www.stayonsearch.com/how-and-when-to-move-from-ab-to-multivariate-testing#comments</comments> <pubDate>Mon, 13 Jun 2011 12:00:46 +0000</pubDate> <dc:creator>Richard Patterson</dc:creator> <category><![CDATA[Analytics]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[Tools]]></category> <category><![CDATA[ab testing]]></category> <category><![CDATA[multivariate testing]]></category><guid
isPermaLink="false">http://www.stayonsearch.com/?p=11637</guid> <description><![CDATA[Most of us who have a website would love to get it to perform a little better, two obvious ways to do this are to increase traffic to the site or to increase what we get from the existing traffic. By increase what we get from the existing traffic I’m talking about increasing conversions.
The most [...]]]></description> <content:encoded><![CDATA[<p>Most of us who have a website would love to get it to perform a little better, two obvious ways to do this are to increase traffic to the site or to increase what we get from the existing traffic. By increase what we get from the existing traffic I’m talking about increasing conversions.</p><p>The most basic way to increase conversion is to run some A/B testing and is a good starting point for anyone who’s done no form of testing before. However this article is designed to help those who have seen some good results with A/B testing and want to squeeze a little more out of their conversions. If you are new to all forms of conversion testing <a
href="../../../../../dos-and-donts-of-ab-testing">have a read of this article first</a> which covers the basics.</p><p><strong>What is multivariate testing?</strong></p><p>Whereas A/B testing tests two pages multivariate testing is able to test two or more pages and changes to multiple elements on those pages in the same test. Multivariate testing allows you to test multiple changes at the same time to find the winning combination of changes that lead to the highest conversion rates. There’s more detailed information here on exactly what <a
href="http://www.maxymiser.com/resources/what-is-multivariate-testing">multivariate testing</a> is.</p><p
style="text-align: center;"><a
rel="attachment wp-att-11639" href="http://www.stayonsearch.com/how-and-when-to-move-from-ab-to-multivariate-testing/multivariate-test-diagram"><img
class="aligncenter size-medium wp-image-11639 img-center" src="http://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/06/multivariate-test-diagram-300x210.jpg" alt="" width="300" height="210" /></a></p><p><strong>Why Multivariate Tests?</strong></p><p>Multivariate testing is likely to produce better results but you will usually have to wait longer to see these results (as more variables are tested). Since multivariate testing is able to test multiple elements or factors on a page you are able to find the best combination of changes which result in the highest increase in conversions. Multivariate testing is a natural next step for many website owners who have had some success with A/B testing and want to try and further increase results.</p><p><strong>When is A/B testing better?</strong></p><p>A/B testing is an easier place to start if you have done no form of testing previously. It also produces faster results which in addition to being great for your bottom line may help give you the confidence to keep testing and move on to more advanced techniques such as multivariate testing at a later date.</p><p>A/B testing is also preferable for sites that have low traffic as a smaller number of actions (or conversions), need to be measured to produce statistically significant results compared to multivariate testing.</p><p><strong>What to test?</strong></p><p>Any call to action or element of a page can be tested, this can include a huge range of things such as:</p><p>Headings: Different text, size, color</p><p>Images: size, different images, position on page</p><p>Buttons: position on page, size, color, writing on the button (e.g. ‘buy now’, ‘proceed’ ‘download’)</p><p>Forms: Length, fields, order of fields, content</p><p>Website template changes:  color, size of heading text, position of logos, position of accreditation badges (e.g. membership of associations etc).</p><p><strong>How to test:</strong></p><p>Google’s website optimizer provides a free platform for multivariate testing and has some great tutorials to get you started (you can also A/B test with Website Optimizer).  For larger commercial companies there is a range of companies who specialise in multivariate testing who can advise on what to test for optimal results, help run the testing and analyse the results to maximise performance.</p><p><em>Image credit: <a
href="http://www.flickr.com/photos/danielwaisberg/3979873841/in/photostream">Daniel Waisberg</a></em></p> ]]></content:encoded> <wfw:commentRss>http://www.stayonsearch.com/how-and-when-to-move-from-ab-to-multivariate-testing/feed</wfw:commentRss> <slash:comments>8</slash:comments> </item> <item><title>How to Generate Extra Cash from Your Top Exit Pages</title><link>http://www.stayonsearch.com/how-to-generate-extra-cash-from-your-top-exit-pages</link> <comments>http://www.stayonsearch.com/how-to-generate-extra-cash-from-your-top-exit-pages#comments</comments> <pubDate>Tue, 10 May 2011 12:00:05 +0000</pubDate> <dc:creator>Obaidul Haque</dc:creator> <category><![CDATA[Analytics]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[exit pages]]></category> <category><![CDATA[seo]]></category><guid
isPermaLink="false">http://www.stayonsearch.com/?p=11192</guid> <description><![CDATA[While I work for websites, one of the most important statistics that I keep my eyes on is the exit pages. Yes, it’s extremely important to know from which pages on a website or a blog people are exiting most. Exits from web pages can be both ‘positive’ and ‘negative’.
When it’s Positive
Exiting is common or positive [...]]]></description> <content:encoded><![CDATA[<p>While I work for websites, one of the most important statistics that I keep my eyes on is the exit pages. Yes, it’s extremely important to know from which pages on a website or a blog people are exiting most. Exits from web pages can be both ‘positive’ and ‘negative’.</p><p><strong>When it’s Positive</strong><br
/> Exiting is common or positive after visitors have completed a conversion activity like signing up for your newsletter or buying one of your products. For example, exiting from the thank-you pages are positive, as visitors leave your website only after taking a specific action.</p><p><strong>When it’s Negative</strong><br
/> It is not always the case when people leave your website or blog after completing an action. They may also leave your webpage without completing a conversion activity. Now, this is negative. And when the number of exit pages on your site is too high, that means you have a higher bounce rate. This is major cause of worry. When users leave immediately from non-goal pages, you need to take some action to figure out what’s confusing visitors.</p><p><strong>Why ‘Top Exit Pages’ is an Important Metric</strong><br
/> There’s no doubt that website analytics tools like Google analytics do a great job by informing you about the top exit pages on your site, along with the bounce rate and the time spent on site by users. The exit page stats help website publishers to find out which pages on a specific website need more attention. Of course, web pages from which users leave most need some careful optimization to ensure visitors spend more time on your website or blog.</p><p>By optimizing your exit pages, you can immediately optimize your website for increasing the time spent on site and increasing the rate of conversion. Exit page optimization increases the overall value of your website and compels users to spend more time on the site.</p><p><strong>Monetization Techniques</strong><br
/> If you see that exit from some pages on your website is actually logical, the best idea to focus on monetizing the traffic that it receives. Thanks to the availability of options like Google AdSense, you can generate some extra cash from pages that have a high exit rate.</p><p>First of all, you need to prepare a list of all the high exit pages on your site. Next, you can start placing AdSense on those pages to earn extra cash. Putting AdSense on pages with high exit and bounce rates can be a good idea until it doesn’t impact the overall rate of conversion.</p><p>If the ads that you run on high rate exit pages are relevant, it can also add value to the content on your site. It gives you an opportunity to monetize the outgoing traffic that would already be leaving.</p><p>The best part of using AdSense is that they are not going to change the pattern of your business model. These ads in fact help you to generate cash by monetizing the traffic that are already exiting your site. Running these ads can immediately increase the overall revenue of your website.</p><p><strong>Suggestions for Running Ads</strong><br
/> The best piece of advice is to start with just a couple of exit pages. Once you are sure that placing ads on high exit rate pages doesn’t have a negative impact on your relevant traffic, you can place the ads on more pages and start earning good cash from the website.</p><p>Are you already running ads on your web pages? Does it impact the relevant traffic that your website receives? Please feel free to share your tips on how you are generating cash through AdSense without affecting your core users.</p> ]]></content:encoded> <wfw:commentRss>http://www.stayonsearch.com/how-to-generate-extra-cash-from-your-top-exit-pages/feed</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Why You Should Monitor Bounce Rate for Each Browser?</title><link>http://www.stayonsearch.com/why-you-should-monitor-bounce-rate-for-each-browser</link> <comments>http://www.stayonsearch.com/why-you-should-monitor-bounce-rate-for-each-browser#comments</comments> <pubDate>Tue, 08 Mar 2011 13:00:23 +0000</pubDate> <dc:creator>Joshua Ziering</dc:creator> <category><![CDATA[Analytics]]></category> <category><![CDATA[bounce rate]]></category> <category><![CDATA[google analytics]]></category> <category><![CDATA[web browsers]]></category><guid
isPermaLink="false">http://www.stayonsearch.com/?p=9306</guid> <description><![CDATA[One of the biggest challenges I face as an SEO consultant is making sure that the changes my clients make to their sites aren&#8217;t effecting the goals that I am trying to accomplish for them. For the most part, I allow my clients to do whatever they want to their sites after I educate them [...]]]></description> <content:encoded><![CDATA[<p>One of the biggest challenges I face as an SEO consultant is making sure that the changes my clients make to their sites aren&#8217;t effecting the goals that I am trying to accomplish for them. For the most part, I allow my clients to do whatever they want to their sites after I educate them about the rudimentary principals of SEO. This allows them the freedom to work within best practices, while at the same time specialize and do things that work specifically for their business.</p><p>However, my clients aren&#8217;t always totally abreast with web standards or best practices. The code they write &#8220;works on their computer&#8221; and they don&#8217;t always do the most thorough testing. They also aren&#8217;t the best about notifying me of huge changes to their website. Luckily, they give me access to their Google Analytics account, and I&#8217;d like to share a cool tip I use to make sure they aren&#8217;t doing anything too crazy:</p><p>I monitor the bounce rate of the pages in different browsers. Statistically, if everything is hunky dory, then the bounce rate should be within a few percent in each of the browsers. However, if for some reason the site is broken in Safari, or Firefox, you&#8217;ll see a huge spike in bounce rate. Implementing this is simple:</p><ol><li>In Google Analytics, Go to &#8220;<strong>Content</strong>&#8220;.<br
/> <img
class="size-full wp-image-9310  alignleft" style="margin-left: 20px; margin-right: 20px;" src="http://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/03/Screen-shot-2011-03-01-at-5.25.40-PM.png" alt="" width="286" height="273" /></li><li>Then click on &#8220;<strong>Top Content</strong>&#8220;</li><li>Then, above the center pane, click on the segmentation options, go down to Browser, and hit Browser.<br
/> <a
href="http://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/03/Screen-shot-2011-03-01-at-5.27.14-PM.png"><img
class="size-medium wp-image-9313 alignnone" src="http://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/03/Screen-shot-2011-03-01-at-5.27.14-PM-300x118.png" alt="" width="300" height="118" /></a></li><li>Then, just check out the bounce rate. You can cruise down the list and look at all the other pages as well. This is an easy way to spot check your clients work and make sure you have their backs.<a
href="http://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/03/Screen-shot-2011-03-01-at-5.31.36-PM.png"><img
class="alignright size-medium wp-image-9316" src="http://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/03/Screen-shot-2011-03-01-at-5.31.36-PM-300x115.png" alt="" width="300" height="115" /></a></li></ol><p>&nbsp;</p> ]]></content:encoded> <wfw:commentRss>http://www.stayonsearch.com/why-you-should-monitor-bounce-rate-for-each-browser/feed</wfw:commentRss> <slash:comments>7</slash:comments> </item> <item><title>Ensure Smarter User Experience Using the Right Analytics Tools</title><link>http://www.stayonsearch.com/ensure-smarter-user-experience-with-the-right-metrics-analysis-tool</link> <comments>http://www.stayonsearch.com/ensure-smarter-user-experience-with-the-right-metrics-analysis-tool#comments</comments> <pubDate>Thu, 03 Mar 2011 13:00:22 +0000</pubDate> <dc:creator>Nabanita Roy</dc:creator> <category><![CDATA[Analytics]]></category> <category><![CDATA[Tools]]></category><guid
isPermaLink="false">http://www.stayonsearch.com/?p=9267</guid> <description><![CDATA[Do you know where your site is positioned in comparison to the other sites in your niche?  Have you any idea what is exactly missing in your business strategy?
If not , then you are missing out a vital element. User engagement is the key to successful business. So its pertinent that you  know the [...]]]></description> <content:encoded><![CDATA[<p><em>Do you know where your site is positioned in comparison to the other sites in your niche?  Have you any idea what is exactly missing in your business strategy?</em></p><p>If not , then you are missing out a vital element. User engagement is the key to successful business. So its pertinent that you  know the requirements of your users before you take a step. Analyzing metrics can help to resolve this problem effectively.  However one tool cannot meet every requirement.</p><p><strong>Why should you analyze with specific tools:</strong></p><ul><li>To track down the progress of your site and improve the factors working 	behind it.</li><li>Have 	an exact estimation of the percentage of visitors returning to your 	site at a certain regular interval.</li><li>Customize 	according to needs to provide better user experience for visitors.</li><li>Know 	your present standing to change your future strategies.</li><li>Incorporate 	changes</li></ul><p>But how do you do that?  There are many tools by which you can measure the performance of your site.</p><p><strong>A quick view of the most popular ones:</strong></p><ol><li><a
href="http://www.google.com/analytics/"><strong>Google 	Analytics</strong></a>: Calculates 	the exact amount of visitors returning coming back everyday. It 	helps you track down the places from where you get your maximum 	visitors . Visitor Recency as a part of Google analytics also helps 	in tracking visits (sessions) instead of people.</li><li><a
href="http://www.performable.com/"><strong>Performable</strong></a>: Performable 	tracks down analytics at visitor-level and includes various other 	sections which are different from Google Analytics. Some of these 	are First and last touch attribution, time completion, and social 	sharing tracking of custom events. Moreover Performable&#8217;s 	exceptional strong base with its customer service advantages makes 	it a interesting tool for the users.</li><li><a
href="http://www.quantcast.com/"><strong>Quantcast</strong></a>: The 	tool provides facilities for quick demographics and estimates of the 	website traffic. It aims on finding the right market by collecting 	log data from the participating websites. This uses third party 	cookies to collect the data.</li></ol><p>However, if you want to try out something new and trendy here are some <a
href="http://www.stayonsearch.com/9-professional-social-media-monitoring-tools"><strong>real-time monitoring tools</strong></a> you can check out:</p><ol><li><a
href="http://chartbeat.com/"><strong>Chartbeat</strong></a>: A 	cool and trendy too to enable users to check the analytic in real 	time, understand the active engagement patterns and to make use of 	it. It focuses on unusual behaviour and updates from the users in 	real time. This makes it different from the traditional analytics 	results.</li><li><a
href="http://getclicky.com/"><strong>Clicky</strong></a>: It 	is often recommended for its easy to use features. It contains 	simplified automatic track facility for external clicks and plugins 	for WordPress. Which makes everything just a click away!</li><li><a
href="http://mixpanel.com/"><strong>Mixpanel</strong></a>: Mixpanel 	is another real-time analytics service available. It is designed  	mainly for companies for understand users engagement with web 	applications. It helps in tracking down data send through Facebook 	applications, iPhone/Android applications, and standalone 	destination websites.</li><li><a
href="http://piwik.org/"><strong>Piwik</strong></a>: Piwik 	is a open source, real time web analytics software program which 	needs to be downloaded. It gives you with detailed reports on your 	website visitors. That included search engines results, keywords 	used, languages and popular pages. It 	serves as a favorable open source alternative 	to many users.</li><li><a
href="http://www.webtrends.com/"><strong>Webtrends</strong></a>: It helps 	in turning the data from your web site, blogs, online campaigns to 	understandable data. Webtrends Analytics products like &#8216;On Demand&#8217; 	and &#8216;On Premises&#8217; provides you with real-time 	data, intelligent alerts, and sharing options with teams. Thus 	managing options are made much more personalized and smarter.</li></ol><p>Above all, analytics are just the guidelines which needs to be properly implemented to receive desired results. Along with analytics you need to know your viral coefficient factors well to ensure better usability. It&#8217;s not just about the knowledge but the implementation that can make the difference!</p><p>&nbsp;</p> ]]></content:encoded> <wfw:commentRss>http://www.stayonsearch.com/ensure-smarter-user-experience-with-the-right-metrics-analysis-tool/feed</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>SpyFu Recon Files &#8211; Start Showing Real Value in Your SEO</title><link>http://www.stayonsearch.com/spyfu-recon-files</link> <comments>http://www.stayonsearch.com/spyfu-recon-files#comments</comments> <pubDate>Mon, 21 Feb 2011 13:00:21 +0000</pubDate> <dc:creator>Mark Thompson</dc:creator> <category><![CDATA[Analytics]]></category> <category><![CDATA[News]]></category> <category><![CDATA[Tools]]></category> <category><![CDATA[analytics]]></category> <category><![CDATA[seo reporting]]></category> <category><![CDATA[spyfu]]></category><guid
isPermaLink="false">http://www.stayonsearch.com/?p=9120</guid> <description><![CDATA[If you are not familiar with SpyFu, they provide intelligence data on your website and your competitors, offering organic and paid search data that will help you outrank and learn more about your target market.
SpyFu just announced its Recon Files Report, which is a much of the same competitive intelligence that is included in the [...]]]></description> <content:encoded><![CDATA[You entered a video URL that isn't compatible with this shortcode.<p>If you are not familiar with SpyFu, they provide intelligence data on your website and your competitors, offering organic and paid search data that will help you outrank and learn more about your target market.</p><p>SpyFu just announced its Recon Files Report, which is a much of the same competitive intelligence that is included in the regular SpyFu subscription,                     but they allow a domain to laser focus on ongoing-improvement. These monthly reports                     move beyond rankings to coach content-producers in the areas where they stand to                     gain the most valuable traffic.</p><h2><strong>What are the SpyFu Recon Files?</strong></h2><p>It is fairly simple, you enter a domain or URL into the box and SpyFu does the rest.  It will produce a report that breaksdown into &#8220;SEO Value&#8221;, &#8220;Opportunity&#8221;, and &#8220;Competition&#8221;.  Each of these sections have a wealth of information that will help to identify opportunities and also where your SEO strengths and weaknesses are.</p><p>SpyFu will use its own information to chart historical data, so you can see how you have been improving overtime.   For agencies, this means less work for you, when trying to manually  create reports that attempt to show the value in why your clients are  paying you every month to optimize their websites.</p><p>What is neat is the ability SpyFu has to calculate actual dollar amounts, based on where you currently rank and if you able to keep improving your organic rankings.  This is exactly what clients want to see&#8230;.how SEO will impact their bottom line.</p><p>==&gt; <a
href="http://www.spyfu.com/recon/">Get Your Free Recon Report Here</a></p><h2><strong>Inside the SpyFu Recon Files<div
class="themeblvd-video"></div></strong></h2><p>SpyFU has put together in-depth videos that will show you exactly what the SpyFu Recon Files can do for you and your clients.  Check out the videos to see how you can show the VALUE in your SEO efforts and assign dollar amounts to earning search engine visibility for specific keywords.</p><h3><strong>Proving SEO ROI</strong></h3><p><object
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type="application/x-shockwave-flash" width="560" height="349" src="http://www.youtube.com/v/89FDAbSAUXg?fs=1&amp;hl=en_US&amp;hd=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p><h3><strong>SpyFu Recon Files Reports Tour</strong> (pt 1)</h3><p><object
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type="application/x-shockwave-flash" width="560" height="349" src="http://www.youtube.com/v/37bqzfuPvGw?fs=1&amp;hl=en_US&amp;rel=0&amp;hd=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p><h3><strong>SpyFu Recon Files Reports Tour (pt 2)</strong></h3><p><object
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name="allowfullscreen" value="true" /><embed
type="application/x-shockwave-flash" width="560" height="349" src="http://www.youtube.com/v/2LuEGy1GhS8?fs=1&amp;hl=en_US&amp;rel=0&amp;hd=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p><h2><strong>Example Report for StayOnSearch</strong></h2><p>If you are interested in seeing exactly what a SpyFu Recon Report looks like, I am allowing everyone to download and view my report for StayOnSearch.com.  As you will see there is a ton of information in here and can really be helpful for visually showing SEO value to your clients.</p><p>==&gt; <a
href="http://www.stayonsearch.com/download/stayonsearch.com_seo_domain_dashboard_20110101_02.pdf" target="_blank">Download the StayOnSearch Report</a></p><p>You can create your own free report by simply <a
href="http://www.spyfu.com/recon/">signing up here</a>.  Leave a comment after you create your report to let me know what you think about the reporting and if you found it useful!</p> ]]></content:encoded> <wfw:commentRss>http://www.stayonsearch.com/spyfu-recon-files/feed</wfw:commentRss> <slash:comments>3</slash:comments> </item> </channel> </rss>
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