It doesn’t matter if you are building a new website, conducting search engine optimization, PPC advertising, or a social media strategy, there are always going to be important questions that need to be answered by the client. Having detailed answers to these questions will help you formulate a much better strategy. I broke up the questions in different sections. The first four sections of questions are broad questions that you could ask any client to get a better understanding of what they do, who they are targeting and what their goals are. Then there are project specific questions, depending...

A Cookie is a pretty easy concept to understand. It is simply a tracking code that is stored on the user’s computer for a determined amount of time to track their ID session, navigation, and preferences. Where is can be a bit confusing is when you talk about the different types of cookies. There are two different types of cookies, dependent on what type of website sets them. I wanted to give you an in-depth definition of what a cookie is and the pros and cons associated with each.Definition of a Cookie? Information created by a Web server and stored on a user’s computer. Some web...

Clients always seem to ask what bounce rate is. I wanted to explain what bounce rate is, the factors that determine bounce rate, how you should analyze it, and in what cases you should take action to lower your bounce rate. Defining Bounce RateA Bounce is simply a visitor coming to your site or page and leaving immediately, without visiting any other pages on your site. So Bounce Rate is just giving you a percentage of those people who only went to one page of your site. In other words: Bounce Rate = single page visit/total entries to the site through that pageFactors That Determine...