If you understand the basics of SEO then you already know: search engines utilize a wide variety of ‘criteria’ when determining their rankings. Of late, recency has moved to the forefront, thereby placing heavier weight on social factors to help…
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Social media, networking, tweeting, status updates, joining groups… all these terms are becoming part of everyday life for many and with social media offering such a wide spectrum of advertising space; employing SEO into your latest Tweets is a trick…
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I love when readers, clients and social media connections ask questions; the answers make great fuel for articles, so please keep them coming! Recently, a reader asked, “How do I know my web content is good enough or SEO’d well?”…
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If you are actively participating on social media sites such as Twitter and Facebook and yet your website telegraphs the opposite of transparent and interactive, you and your brand or business may be suffering from a split personality complex.

What

…
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For anyone that is looking to dive into the wonder world of social media, there are probably a few questions you should ask yourself before you get started.

Also, to express my love for The Office, I decided to use…
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A Facebook Fan Page is more than just a way for fans of your business to keep up with your status updates.  It has turned into your company’s secondary website that can be used as a traffic and lead generating…
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I have discussed with a number of people recently the debate about what is considered Search Engine Optimization and what is considered Social Media.  To tell you the truth, I feel like they are starting to blend together to become…
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Recently I have noticed some killer Facebook applications designed to give your Fan Page more flair. I thought I would feature some of the companies that built these applications, along with links to these custom applications that you can try…
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Google just released a new Twitter application called Google Follow Finder, that allows you to analyze a users following/followers to help you find people that you may be interested in following.  The service is actually very simple, just enter…
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Measure the ROI from a social media campaign, is much different than measuring a Pay-Per-Click or Banner Placement campaign.  The reason is because there are many qualitative factors and other moving pieces that are hard to measure.  Things like branding,…
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