http://www.stayonsearch.com/how-to-make-eye-catching-status-updates-on-social-networks http://www.stayonsearch.com/how-to-make-eye-catching-status-updates-on-social-networks#comments Tue, 27 Jul 2010 12:00:39 +0000 Kristi Hines http://www.stayonsearch.com/?p=5251 There are many ways to update your social networks. Some applications and web services such as Ping.fm, HootSuite, and Twiterfeed (to name a few) allow posting of text only, Twitter-like status updates to other…
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]]> There are many ways to update your social networks. Some applications and web services such as Ping.fm, HootSuite, and Twiterfeed (to name a few) allow posting of text only, Twitter-like status updates to other social networks such as Facebook, FriendFeed, Google Buzz, and LinkedIn. Some social networks, including the ones just listed, even allow you to connect your Twitter to those accounts and have your tweets automatically upate your status.

Better Status Updates

While those are great ways to update your social networks quickly and easily, they are not necessarily the best. Why? Many social networks allow you to update your profile in more enhanced ways than just a simple status update.

Let’s look on the above mentioned networks at the more prominent ways to share a link, as well as help draw attention to and remind others of your personal or business brand.

Attach a Link on Facebook

When you are on Facebook’s site, using the Share on Facebook bookmarklet, or using a Share button on a webpage, you can go beyond a simple status update on your personal profile or fan page and actually attach a link with your update.

As opposed to the regular status update where you just have text, when you attach a link, it will automatically pull in the page title and meta description for the page, as well as let you select a photo.

You can also enter your own description in the update box. If possible, and relevant, be sure to tag anyone that is involved in the post by using the @ symbol followed by their name. Matching profiles / pages that you are a friend or fan of will come up in the drop down.

Tagging people in your update will allow you to attach your link to not only your profile, but also the profiles / pages that you have tagged.

As you can see, this is a much more prounced listing and more likely to get attention when people visit your profile / page and when the update shows up in your friends / fans news feeds.

Share a Link on FriendFeed

Friendfeed also allows a more descriptive post for your profile when you are on their site or using their Share on FriendFeed bookmarklet.

When logged into your FriendFeed account, you can use this bookmarklet on any page that you are on. The popup will automatically fill in the title of the post. You can click on any images in the post to have them attached to your update.

You can also add additional details about the link you are sharing in the update box or as a comment. I usually choose the comment as it makes the post on your wall take up more real estate.

One extra tip: if you aren’t already, try joining a few of the FriendFeed groups – you can post your update and link on their feeds too.

Insert a Link on Google Buzz

While you can use the Buzz This buttons on webpages or the roudabout way to get a Google Buzz bookmarklet, the best way to attach a link in Google Buzz through your Gmail if you want to include images with your update.

This will give it a prominent listing on your Google profile and in the buzz feed of your followers.

I have found that, especially with Google Buzz, updates that have images and additional details receive more comments and likes compared to short auto feeds from other networks.

Attach a Link on LinkedIn

If you update your status on LinkedIn, just like the above networks, you will be able to add images and addtional comments to the link you want to share.

This detailed information will be displayed on your connections’ Network Activity and also on your profile.

I have heard that there is a LinkedIn Share button out there, but was not able to find it when researching this post. All of the links to it on LinkedIn are going to a 404 page. I don’t believe the LinkedIn Share button will allow you to add images to your story though.

Your Thoughts on Detailed Updates

Do you find that you notice more prominent status updates on your social networks? Do you find that the interaction you receive when you post them on your profiles is worth the additional time spent updating each network vs. using a broadcasting service? Please share your thoughts in the comments.

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Whitepaper Includes:

• Relationship Building

…
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Whitepaper Includes:

• Relationship Building Qualities & Traits
• Types of Relationship Building
• Finding Industry Influencers
• Don’t Forget the Little Guy
• Communication Methods
• The Communication Process
• The Tactics
  • Twitter
  • Facebook
  • Linkedin
  • Blogging
  • E-mail
  • Giving Back to Loyal Readers
  • Giving to Industry Influencers
  • Collaborating/Partnership Opportunities
  • Instant Messaging

To download the whitepaper, simply put your name and email in sidebar or visit the whitepaper landing page.

Please give me your feedback once you have had a chance to review it, by leaving your comments below.

If you are not yet ready, for whatever reason, to invest in a complicated SEO program and want to find a simpler way to record your link building efforts, here is one easy way to do it online.

Delicious Bookmarks

Want to keep track of all of your link building online so it is accessible where ever you go, with the simple click of a button? Why not simply bookmark them? Delicious is my choice of bookmarking for personal reference for several reasons.

1) The Bookmarklet

No matter what browser you are in, and without installing an extention that may slow your browser down, you can simply install the Delicious bookmarklet by dragging it to your bookmarks bar on your browser of choice. Whenever you’re logged into your Delicious account, you can simply click on this bookmarklet on a page that you have gotten or requested a link on to save it in your bookmarks.

2) The Tags

Want to tag your bookmarks for a specific website or by topic, or maybe even note if it is pending or active? Just tag it!

Also, after you have started tagging items, it will auto suggest favorite tags in the field, or you can select them from the Recommended, Popular, or All My Tags section below the Submit button.

Tags are separated by spaces on Delicious, so you will need to combine phrases as one word or hyphenate them.

3) Privacy Options

If, for whatever reason, you do not want to share your link building history with the public, you can check the “Mark as Private” option to keep the bookmarks to yourself. This might come in handy if you are labeling your bookmarks with client or website names (I would not suggest doing that though – you can always use an abbreviation instead to make it less obvious).

4) Notes

You can add notes to your bookmarks which are visible when you browse them. Might be a great place to add the date when you requested a link or other notes for future reference if you want to ask the same website for another link.

Of course, if you are going to add any information that you or a site’s webmaster may not want seen publicly, don’t forget the privacy option.

5) Search Features

Delicious has one of the best search features in terms of finding your bookmarks. You can use either the right-hand sidebar which shows a popular and all tags in a list view:

or in a cloud view.

You can also use the search box to search your own bookmarks.

This will search your bookmarks’ names, tags, and notes for the phrase you specify.

The great part of the search results is that you not only get results from your bookmarks, but you also get other people’s results as well, which might help you find other sites to contact.

6) Export

If you’re like me, you’re a huge fan of backups, because you never know what could happen to a website – anything from a database wipeout or the website going out of service could mean the loss of all of your bookmarks!

Delicious let’s you export your bookmarks to an HTML file, including notes and tags, just in case something should happen, or if you want to create a new Delicious account and import your old account’s bookmarks into it. You can also keep yo

The Bonus of Bookmarking Backlinks

One of the best benefits of bookmarking your backlinks (if you can have them public) is you are actually doing something to help strengthen the page that your link is on. Bookmarking the page on a site like Delicious may also help it get re-visited by search bots faster, caching your link sooner than later.

Your Thoughts on Online Link Recording

Have you ever needed a free way to record your link building efforts? What other online tools would you suggest for easy and free link recording?

Free PostRank Social Sharing Statistics

The best thing about PostRank is that you can see basic social sharing stats of any blog without paying for a monthly membership – this includes stats for your own site.

Registration

Although you don’t have to register for an account at PostRank to get social sharing stats, it might be a good idea to do so if you are going to regularly check up on one or more sites. I use my account, for example, to keep an eye on the stats for my my own blog as well as others to which I contribute.

Also, I don’t know what determines the “tags” that go along with your blog, but I’m sure that the tags that subscribers enter influences the categorization, so subsribing to your own blog in PostRank and adding detailed tags would be a plus.

Searching for Blogs

Most popular blogs are already listed on their site. You can search in PostRank Topics section by entering either a topic or blog name. The search box will give you suggestions.

You can select a topic and see the top ranked blogs that are tagged in that topic.

If you are looking for a specific blog that doesn’t come up because it is not listed, PostRank will go out and start pulling data for that site.

You can check back later or have them send you an email when the data is ready.

Social Sharing Stats

So what can you learn about a blog from PostRank? When you are looking at the top blogs on a particular topic, you can click on the dropdown arrow by one of the blogs to get a quick view of their top posts.

By click on the customize button (or, alternatively, if you clicked on a blog from the search box), you will be taken directly to their blog feed to see ratings on their latest posts, which you can sort by All, Good, Great, or Best. By hovering over the PostRank rating for a post, you can see the number of shares it has on a variety of social networks (including Twitter, Facebook, Reddit, Digg, FriendFeed, and more) plus the number of comments the post has.

What Do These Stats Tell You

So what can you learn from the free social stats on PostRank? If you are interested in writing a post that will be popular on a particular social network or get a lot of comments, you can search the stats for your own blog or other blogs on that topic and see what topics have done historically on social networks or in their comments.

Tracking Social Engagement with PostRank Analytics

If you want to know more about the social engagement on your own blog, you can setup the premium version of PostRank Analytics on your own site. For $9USD a month (after a 30 day free trial three month free trial with discount code offered by PostRank in the comments), you can add five sites to your analytics account and see the following.

Engagement Overview

The overview section of your blog’s analytics will show a graph for the last week, month, or 3 months including days when you have the most engagement vs. the most pageviews.

By clicking on the posts in the graph, or going to the Analyze section, you can see social engagement statistics for each post.

A Way to Measure Social Media ROI?

If you connect your PostRank Analytics to Google Analytics (which I have sadly not setup on my own site yet), you can see the value of your social engagement points which could be a great way to measure social media ROI.

Social Engagement Trends

One area I find most interesting is the Trends section of the Analytics. Here, you will see where your readers are most engaging with your content.

This could come in quite handy in figuring out where your content does the best so you know what social networks to ramp up your promotion in, as well as which networks may not be worth your time.

Social Engagement Optimization

Another highly important area is the Optimize section in which you can get some valuable information about the major social networks. It covers Delicious, Digg, Diigo, Facebook, FriendFeed, Google Buzz, Google Reader, Myspace, Reddit, and Twitter. Under each, it gives you some demographics, a short summary, key points, how the network ranks your content, how to utilize the network to get more engagement, and who are the top users in each network that are loving your content.

Some nice tidbits of information from this section include:

• The only thing that matters on Delicious is the number of bookmarks a story receives in the last 60 minutes which means any story (no matter how old it is) could end up on the Delicious homepage.
• Digg sends tens of thousands of viewers to a popular link in less than an hour. Popularity is determined by how quickly a story gets votes after it is submitted. (This may be modified when the new Digg comes along.)
• Not all posts that you make on Facebook are seen by all your friends – it is dependent on the strength of your connection to your friends as well as the amount of interest in the post (comments are weighted higher than likes, for example).
• On Friendfeed, the more votes and discussion that happens on a post, the more likely it is to get on the “hot” list.
• Your performance on Google Buzz is directly connected to the amount of enagement with your post (likes and comments).
• Reddit places a premium on the velocity of votes with more consideration given to votes received within a few minutes of the submission and more weight is given to votes from users with higher karma.
• The busiest hour of the day for tweets is 8pm EST, and the busiest days are Wednesday and Thursday. Probably the best time to catch influential Twitterers.

Your Experience with PostRank

Do you use PostRank for free or premium analytics information about social engagement? What other valuable information can you learn about your own site (or others) and have you used it to track social media ROI?

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So first off, how do you find the most influential Twitter users? One way is to look at the number of followers someone has. It’s not a sure fire way to know how powerful they are, but it is a start at knowing how many people are listening to them. Here are a few free Twitter tools to start with.

Wefollow

Wefollow allows Twitter users to tag themselves with the categories they fit in. You can search these tags to find the influential users within that topic.

You can also change tabs on the results and see the users with the most followers, as you will find that sometimes the most followers does not equal the most influence.

TwitterCounter

TwitterCounter is a service that measures users’ Twitter following. It has a handy search feature that allows you to search people based on the information in their Twitter profile and see their follower and following count.

The downside to this search is you can’t sort it by followers, so people with a lot of followers could easily be on the last page of the results while people with only a handful of followers are on the first page.

Topsy

Topsy is a Twitter powered search engine. If you are interested in what people are talking about a particular topic, just search it. You can see tweets from the last hour, day, week, month, or all.

By clicking on the number of times a result has been shared, you can see the influential Twitterers that have shared it with their following, so if it is a topic you tweet about, chances are they are interested!

Hovering over their Twitter username will give you some additional information about them, including their follower and following count, bio information, and a button to follow them.

Benefits of Following an Influential Twitterer

If you’re just looking to learn more about something, following influential tweeps in that niche is a great way to start monitoring the latest news, conversation, and so on.

Thanks to Twitter lists and management tools like HootSuite, it is easy to follow influential users in a variety of topics. Just create a list, and setup a column in your favorite Twitter tool to keep an eye on it.

You can watch how they interact with their followers and what they share to see what you should be doing if you want to build the same kind of audience. You will also not miss out on the upcoming events, seminars, and conferences that are important networking events in your industry.

Ways to Get an Influential Twitter Users’s Attention

This is the tricky part. If you are looking to connect with a influential Twitterer, here are some great ways to get them to notice you.

Follow Their Blog

Many Twitterers are also bloggers. Follow their blog, comment and interact on it. Retweet the posts by them that you know your followers will like as well, and be sure to include their @username in the tweet so they see you’re interested in their content. If they don’t post often (the safe bet is at max once a day), and you know that their posts are always something you want to share with your followers, you can always set their blog’s RSS feed up via Twitterfeed or HootSuite RSS to have their latest posts automatically tweeted to your account.

Answer Their Questions

By monitoring some influential users via Twitter lists and tools, you can easily keep an eye on whether someone has a question that you can answer. Go for it! If you give them the answer they need, preferably first or best, they will probably notice and show some appreciation. If you can answer their question with a blog post of yours, you may even luck out in getting a thanks plus a retweet of your article to all of their followers.

Thank Them for Retweeting Your Posts

Grab the Topsy Trackback Bookmarklet and use it on your latest posts to see who has been tweeting them. If it’s only a few people, then you should probably thank everyone at this point, but if you are writing for a site where the posts get tweeted hundreds of times, definitely be sure to thank the influential users.

Why is this important? Sometimes people tweet stories without knowing who the author is – this is a great way to get them to notice you as an authority in a topic they are interested in which might lead to a visit to your blog or website.

Your Thoughts on Finding Influential Tweeps

Do you follow and interact with influential people on Twitter? What other tips can you think of to find them, and how can you learn from them in order to eventually become an influential Twitterer yourself?

Let’s examine what are the pieces of the content promotion puzzle.

Subject Matter Experts

SME’s are going to be the foundation for your content promotion.  Without experts creating the content that you are going to promote, it will never earn the right to be spread socially.  Having someone do some research on a topic and whip up a 350 word article is easy, anyone can do that.  But to get someone who has the knowledge and real life experience is another story.  Being able to think outside the box and add REAL value requires both the know-how and experience.

Social Networking Professionals

So once you have created the content and posted it on your blog, you need to promote it.  Usually SMEs are not necessarily the biggest social networkers, so having someone who keeps up with the social world on a daily basis may be a better choice for promoting the content.  Ideally it would be nice to have the blogger who actually wrote the content, promote it, but that is not always the case.

PR Contacts

Having good public relation contacts can be a big plus when trying to get other news sources to pick up your story.  Many of the popular news outlets have tremendous reach and can deliver some great traffic to your site.  Developing relationships with local news sites, industry organizations, trade journals, and key bloggers can stir up buzz about your content very quickly.

Social Bookmarkers

Social bookmarking your own content, can sometimes be seen as negative especially if you are out for just self-promotion.  Finding a few people who do this for a living and promote a wider variety of content can be more beneficial.  These people are usually more established in places like Reddit, StumbleUpon, and Digg, and can drive more people to your site if they are the ones promoting your content.

Your Readers!

Probably your most important and loyal promoters are your current readers.  Reaching out to your fans and asking them to ReTweet, Share and Promote your content is one of the easiest and most effective ways to promote your content.

A Harvard professor, Dr. David McClelland, took on a 25-year research study into factors that contribute most to ones success. He stated that, holding constant for education, age, opportunities, and occupation, the most important factor in anyone’s success is their “reference group.”

Who am I to argue? With that in mind, let’s visit some of these aspects.

Have a Plan and Maximize Your Potential

We’ve all read and know enough about social networks, that it’s understood you can build outstanding communities. I’ve been telling anyone who’ll listen to join social networks; while most are already doing so, many are not maximizing their true potential. Most will also lie about who they really are. We all embellish a little bit here and there, but after it’s all said and done, the real you will surface.

One thing we often forget to do when we network is to have a plan – a strategy. It seems everyone is joining networks because that’s what they’re supposed to do. Remember, however, when you join, it’s because your goal is to meet people who know more than you do.

• Your goal is to meet people that you are proud to associate with
• You goal is to meet people that can be your friends, associates and mentors
• Your goal is to meet people who can nurture and provide positive feedback
• Your goal is to meet people who are not afraid to tell you your ideas suck

With these ideas, you can now place people into categories: non-ambitious vs. ambitious, non-helpful vs. helpful and going nowhere vs. going places. The groups you choose to join will ultimately determine your success.

Stay Away from Mass Social Networking

If I had to sum up everything I’ve learned so far about social networking, I’d say stay away from the masses and the buzz. Some would argue, “How can you learn unless you join the big guns”, but I’ve noticed something about the big guns. After the love affair and awe is over, many lack the fundamental qualities I look for in a person or community. You become part of the sheep, being herded into buying their books or manifesto.

I’m not sure why or how it happens, but fame seems to do something to people, whether they’re in the political arena, entertainment or, yes, social media. They reach a certain status and something happens that turns me off. Maybe it’s their ego or their promises start to fall by the wayside. Either way, it’s my personal opinion that you should join mainly fresh and intelligent groups with credentials rather than famous-overnight telephone repairmen.

I know a lot of you are probably thinking I’m being very judgmental, but I have to admit, intelligence turns me on. Not fame, not whom they know, but what’s deeper than their marketing department has thought up over the weekend.

I happened on a blog over the weekend that really touched on this aspect. I’m not going to get into it, but suffice it to say, everyone reading their blog thought they came up with this “genius” idea. What was sad and, yes, frustrating, is they didn’t. They merely copied someone else and didn’t have the decency to give credit where credit was due.

Social Networking Done Right

A good example I can share with you is Jeffrey Daniel and Michael Jackson’s Moonwalk. For years, the world always thought it was MJ’s creation; it still gives Michael Jackson credit, in fact. Guess what, people? Jeffrey Daniel created the “moonwalk”, which he called the “backslide”. Granted, if it weren’t for Michael the world would’ve never seen this dance step, embraced it or tried to copy it. My point, however, is that I would have liked to know the origin. It’s the right thing to do.

Social networking, when done for the right reasons, can fulfill your societal needs. Not only will you get to know some great people but also, they’ll get to know you. It can broaden your perspective and ultimately open doors of opportunities you’ve never considered. It can increase the number of people who respect you and recommend you. It gives you more control of your business goals. It fulfills your basic human need for social interaction and establishing friendly relationships.

Ultimately, social networking can become one of the most fulfilling and beneficial aspects of your job.

So I’m sure you are wondering what this means for you marketers.  I who make the assumption that gaming the Digg system will not be as easy as it once was.  Now that Digg is becoming more personalize and relevant, driving traffic from Digg will have more to do with your network of friends than the number of Digg you can get.  Just like any social network the more friends and followers you have, the better the chance you have of promoting your content.  The new Digg sounds no different.  Making friends, creating great content, and being social in the community will lead to more traffic.

Probably the most obviously and heavily discussed topic would be people who pay for inbound links to their site.  Rand for SEOmoz did a great test, showing the results from a paid link campaign he ran with three different sites.  His results showed how buying links from an authoritative website with keyword rich anchor text, increased their organic rankings.  Of course, they did this simply for testing purposes, but we would be naive to think that SEOs are not using this tactic to increase their organic rankings.

Watch the entire video that explains the entire test they ran.

Automated Twitter Accounts

Have you ever noticed the people with 50,000 twitter followers, except they only have 300 tweets?  How do you think they are getting all of those followers?  Usually its with some automated Twitter software like Tweet Adder.

Of course there are ways to target your Twitter followers by finding people with relevant profiles, but mass adding people can be considered unethical.

Automated Facebook Fans

Similar to mass adding Twitter followers, you can do the same with Facebook, by using software like Facebook Blaster Pro.  Basically this will start sending mass friend requests in hopes of generating lots of friends that they can then send messages to and request them to be a fan.

Once they are your friend any messages you post on your Facebook profile will show up on their profile…helping to promote your updates and content.

Paying Social Bookmarking Power Users

Leveraging social bookmarking sites is a great way to drive additional traffic to your website or blog.  However there are a number of ways that people manipulate these sites to push their content to the front pages.  Especially with a site like Digg, some SEOs will pay what are called “power users” to help push their content.  Typically power users have well established accounts and a large following that will help promote any content that power user diggs. If you pay a power user to digg you content, you can expect to see a few hundred diggs and a nice spike in traffic to your blog.  As you can see how people would see this as unethical, others may think of this as just another way of advertising or marketing your content.

Unethical Link Exchanges

As we know reciprocal link exchanges are not very effective anymore, however there are ways around that.  Back a few years ago at SMX West in Seattle, they had a session on greyhat tactics that you could use at your own risk.  One of the presenters mentioned requesting a reciprocal link exchange and then adding a nofollow tag to the outbound link.  This way the incoming link would be treated as a one-way inbound link.

Article Spinning/Submission

Another way Internet Marketers are tricking the search engines into thinking their content is 100% unique is by spinning the article.  This is where you take an article and using software like Magic Article Rewriter you can modify the content by replacing words with synonyms and similar phases so that the article is different enough, where Google will see it as unique.  They will do this a number of times so that they have lots of 300-450 word unique articles that can be submitted to article submission sites.

Taking this greyhat tactic a step further would be to use an automated article submission tool like Magic Article Submitter to automate the process of sending your articles to hundreds of article websites.

Stuffed Website Content for Search Engines

Have you ever seen a beautifully designed website, only to be ruined with tons of plain text below the fold.  Usually this text is only there for the sake of search engines and can devalue to entire site. SEOs will fill this area with keyword-rich H1 tags, bold keyword throughout the body and add the phase a number of times, just to try and fool the search engines into ranking that site higher. Luckily Google is much better at catching this tactic, and many SEOs have gotten away at doing this.

Manipulating Sharing Statistics

For sites like Digg, StumbleUpon, and Reddit it is a little bit harder to manipulate the results because of their more complex algorithms.  However for smaller social bookmarking sites like Sphinn, WebMarkingBlips, and BizSugar it is easier to get your post to the front page.  Many people will submit a post and reach out to other members and tell them to promote their post.  People also create multiple accounts so that they can promote the post from all of their accounts, instead of just the one.

Getting on the 1st page of even the smaller social bookmarking sites can earn you hundreds of visitors to your site, so you can see why some SEOs will do what it takes to get to the front page.  I myself am guilty of asking people to promote a post I really want to market, because I think it is worthy. 

*** The example above is merely to show what a social bookmarking example would look like.  The person and company that submitted this is in no way manipulating the results.

Paid Reviews

Services like PayPerPost and ReviewMe allow advertisers to submit paid reviews to bloggers who will write a review on their website or product on the bloggers site.  In return the advertiser also gets a link back to their site with the anchor text of their choosing. Professional blogger John Chow has been called out for doing various product reviews on his site that he gets paid to write.  Personally I do not see this as a greyhat or unethical practice…just another form of advertising.  Why wouldn’t you leverage the traffic and credibility you have built to make money?

Susan exclaimed: “Yes! I’ve finally…
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2. Email Marketing Messages

While a lot of marketers use stories in their sales letters, VERY FEW use it in their follow up email messages. What they usually do are follow up with their subscribers reminding them of the great benefits and features of their products, or to build relationships with them by offering them yet more valuable content that they can use and apply.

What they do NOT do is tell their story further.

You should go beyond just telling your business story as it relates to your business. You should tell your personal stories too, even if they are not related to your business or to what you are trying to sell to them.

The reason for this is simple.

People buy from those they know, like, and trust. When you share your personal story with them, they get to know you better. While most product sellers or marketers in your field are following up with their subscribers with content and sales messages, you take it one step further. IN ADDITION to doing that, you tell them your personal story to engage with them on a deeper level.

Congratulations! You’ve just differentiated yourself from your competitors.

3. Blogs

Some blogs do not have an “About Me” page, which I SERIOUSLY think is a BIG mistake. Cold visitors land on your blog and are impressed by your blog content. They want to find out more about you but they can’t because you do not have an “About Me” page.

So they leave your blog, never to return again, ever.

You might contest that since they are impressed by your blog they’ll naturally subscribe to the blog’s newsletter. While this may be true, if you were to also provide an “About Me” page that tells who you are (both personally and professionally), your chances of converting visitors to subscribers is going to be higher.

Stories Can Help You (Rather Than Harm You)

A lot of marketers think they shouldn’t include personal information to their audience because they are afraid that their audience might get upset and turned off. As long as you do it within reason (don’t overdo it), telling the personal side of your story can actually help you rather than harm you. After all your audience is humans and humans are curious creatures.

And don’t forget too that people buy from those they know, like, and trust.

What do you have to say about using stories to engage with your audience? Please leave your thoughts in a comment below…