This new WP plugin is a total solution for optimizing each of your posts, displaying relevant related posts on your site, as well as recommends other posts who are within your social community.

Blog Post Management

Once you have installed the plugin,  Arkayne will scan your site to give you a list of all of your blog posts, that you can then put through the SEO analyzer tool (keep reading to see how the SEO Analyzer works).  You can also manage all of your posts by seeing what inner-links and cross-links there are for each post.  You can also disable the plugin on a per post basis, to hide the links that Arkayne would normally show on that post.

Build Your Community Presence

Arkayne has built a community that allows you to find and recommend users and content that you would like to promote on your blog.  Once you have “Recommended” someone, their content will start showing up under “StayOnSearch Recommends” at the bottom of your posts.  Arkayne also has a proprietary algorithm that they use to deliver the most relevant “Recommended” links within your network to your blog readers.  This will improve the user experience, because you are offering relevant external links to blogs that you manually approve.

Where the real power of this tool lies is growing your network so that your posts are being recommended on other industry blogs.  For each person that recommends you, your posts will have the opportunity to now show up as “Recommended Links” on their blog.  This can help to increase referral traffic and drive a potentially new readership to your blog.

Here is what a Arkayne badge looks like for promoting on your blog.

How the SEO Analyzer Tool Works

The Arkayne SEO Analyzer allows you to easily check every article you write for SEO compliance before and after your publish.

Key Features:

• Do it Yourself SEO
• Integrates directly into your WordPress Admin Panel
• Simple to use, doesn’t require technical expertise

Arkayne Tracking

Arkayne comes equipped with a number of tracking features to monitor the effectiveness of your blog links.  You can see how many total hits and your click through rates you are receiving.  You can also look within your Google Analytics account, under “Referring Sites” to see your typical GA data like time on site and bounce rate.

Other data you can gather includes:

• Click Ins (traffic coming from other blogs)
• Click Outs (traffic going out to other blogs)
• Top Users (which users are bringing in or sending out traffic)

Social Distribution

Arkayne is also adding Twitter and Facebook distribution, as well as additional ways you can provide links back to your blog.  Watch the video to see how this feature works.

Going Pro

Arkayne offers a number of pricing options including a free solution that lets you try it out before you decide to go Pro. Once you install the plugin, you will immediately want to bump up to at least the Pro edition once you see all of the additional features that are available.

If you are an agency, Arkayne has a whitelabel solution that will remove the Arkayne logo from the bottom of the Socialize links.

Kristi is currently an Internet Marketing Specialist at Vertical Measures, a full-service Internet Marketing and link building company located in Phoenix, AZ.  Kristi also maintains her own blog called Kikolani.com where she shares her interests in things like blogging, social media, photography, writing, poetry, psychology, personal growth, motivation, pets, and more.  Make sure you check out her popular “Fetching Friday” posts, where she does a roundup of great Internet Marketing blog posts for the week.

She is extremely active on Twitter (@kikolani) and Facebook and has contributed to many industry leading blogs including Search Engine Journal, Famous Bloggers, and Social Media Examiner.

About Ryan Beale

Ryan is currently an Inbound Marketing Certified Professional and Sales Rep at HubSpot.  HubSpot provides Inbound Marketing Software that helps small and medium businesses get found on the internet by the right prospects and convert those prospects into paying customers.

Ryan has his on personal blog at RBeale.com where he discusses his passions, Internet Marketing, sales, and sports.  He is very active on Twitter (@RBeale) and Facebook.

Personally I am very excited to have them on board and look forward to having them contribute their knowledge to StayOnSearch.  Keep your eyes open for Kristi and Ryan’s upcoming blog posts starting in July!

How it Works

1. Each day, they email a newsletter and feature on their homepage ONE steeply discounted gift certificate to something food and beverage related.
2. If you like the daily deal, then buy away! The sale only lasts between 24-72 hours and is available in limited quantities so act quickly. And remember – the discounted gift certificate is only valid if enough people buy so tell all your friends about it!
3. When the deal is over, they email you a gift certificate to print and use at the partnering business where you’ll get way more than what you paid for.

Q&A with Founder Danny InBundles

I had the chance to interview Danny InBundles, who is the creator and founder of the new daily deal website, to learn a little bit more about his inspiration for starting InBundles.com

1.  What made you start Inbundles?

I’ve worked in food and beverage my entire life. It’s a passion of mine. I started InBundles to help restaurants reach out to new customers while giving  customers the chance to try restaurants at a lower price. Then, restaurants get the opportunity to convert new customers into regulars.

2.  What differentiates yourself from places like Groupon and LivingSocial?

I really like what Groupon and LivingSocial do to promote lots of different local businesses, but interspersing highly volatile food and beverage operations with businesses like bootcamp fitness gyms, laser hair removal clinics, spas and the like doesn’t do the restaurants justice. These businesses need to monitor their image closely. InBundles offers deals at F&B operations only because they benefit more by being presented with like businesses — unless you’re the owner of the first Brazilian bikini wax steakhouse, in which case it makes more sense.

3.  I noticed currently you cater to mainly restaurants in New York. Do you plan on opening Inbundles to other cities and businesses in the near future?

For now, InBundles is strictly in New York City, but we plan to launch in other cities. We also plan to branch out to other sectors of the food and beverage industry like bakeries, wine stores, cooking courses and more. These businesses and events go hand in hand with restaurant deals.

4.  What is the process if someone wants to get started?

We keep the interaction as simple as possible on both the diner and merchant sides of things. To buy a bundle, users simply create an account, purchase and print their bundle, and use it at the participating merchant. It’s just like any other gift certificate. For the restaurant, we write the editorial and create and sell the corresponding gift certificate. If the restaurant is prepared for the influx of customers, all they have to do is expect a check in the mail.

5..What are some local marketing tips you have learned to help restaurants owners gain more customers?

I always tell restaurants to think outside of their neighborhood. While the neighborhood customer base is crucial, there’s potential to attract customers from elsewhere. Restaurant owners should make the effort to reach out and educate diners no matter where they live. Just last week, I took a 45 minute train out to Queens for Thai food.  The smells alone made the trip worth it, but I’ll definitely go back for the food.

The new company will operate in four cities with over 40 employees.  Their core services will include Social Media Marketing, Search Engine Optimization, Online PR, Online Reputation Management, Pay Per Click Marketing, Conversion Rate Optimization, Content Development, and Application Development.

Meet the Team

Chris Winfield:  CMO / Managing Partner

Chris is responsible for the company’s marketing strategy and all strategic partnerships.  Before joining BlueGlass, Chris co-founded and served as President of 10e20, one of the leading boutique social media marketing agencies in the world.  He is also a regular speaker at numerous Internet marketing conferences including SES, SMX and PubCon.

Dave Snyder:  SVP Organic Search / Managing Partner

Dave is one of the most respected names in the world of Internet marketing. He has spoken around the world on the topics of search marketing and social media, and has consulted for some of the worlds largest companies on the topics.   He is also one of the publishers of Search Engine Journal and DailySEOTip.

Brent Csutoras:  SVP of Viral Marketing / Managing Partner

Brent oversees all of the company’s viral marketing campaigns for clients and all of BlueGlass’ viral strategies and tool development.  A regular speaker at some of the largest and well known conferences such as SMX, Pubcon, SES, and InfoPresse, Brent was recently recognized as one of the Top 25 Most Influential Online Marketers of 2008 and 2009.

Loren Baker: SVP of Online PR / Managing Partner

Loren plans the company’s strategic online public relations campaigns that include social media/ blogger outreach, guest blogging and online

editorials, online reputation management, and press relationships.  Prior to assuming his position at BlueGlass, Loren co-founded Search & Social, an agency specializing in innovative search marketing and social media engagement tactics.  He also is the Managing Editor of Search Engine Journal.

Jordan Kasteler: SVP of Content Development / Managing Partner

Jordan is in charge of all content creation at BlueGlass. His specialty is creating compelling content for viral marketing strategies.  Prior to joining BlueGlass, Jordan co-founded Search & Social, an industry leader in search engine optimization and social media marketing.

Tony Wang: CTO

Tony is responsible for all things technical, as well as for BlueGlass’ overall software development and advancement.

Before joining BlueGlass, Tony was founding President of InfiniteNine, a technical consulting firm based in Los Angeles, CA.

Danielle Winfield:  VP of Operations / Managing Partner

Danielle oversees all of BlueGlass’ strategic operations and financial decisions.  Before coming to BlueGlass, Danielle was a co-founder of 10e20, an agency focused on increasing revenues and decreasing customer service costs through innovative uses of the Internet.

Jake Matthews:  VP of Business Development

Jake oversees Business Development, Sales & Marketing and client relations for BlueGlass.  Prior to joining BlueGlass, Jake lead Business Development at 10e20, where he provided strategic insights to Fortune 1000 client campaigns in the areas of retail, real estate, publishing, travel, and

B2B verticals.

Meet the Entire Team

To see complete details on the merger visit the BlueGlass blog.

New, comprehensive curriculum designed to improve strategic and tactical knowledge

Introduction of annually refreshed advanced level exams illustrating competency in search, display, reporting and analysis

To match the updated training materials, we’ve increased the exam requirements for individual qualification to two – Advertising Fundamentals and one advanced exam

We’ve reset individual & company spend criteria – company spend has been reduced to a $10,000 minimum, and we’ve removed a minimum spend requirement for individual qualification

Starting today, you can change your account profile settings to opt-in to the new Google Partner Search – an online, searchable directory of certified partners

Currently there is a 6 month grace period to make the transition over to the new program, however they recommend moving over as soon as possible to benefit from the new program marketing and training.

Company Certification

Getting “Adwords Certified Partner” status for your company, comes with a number of requirements. Those include:

• Have a billing and mailing address in a country where company qualification is available.
• Have managed at least a $10,000 spend over 90 days
• Have at least one individually qualified employee
• Agree to terms and conditions
• One member of your company must pass two certification exams

Once you met the necessary requirements your company will be able to take advantage of industry recognized training to improve your PPC campaigns, a company profile page that demonstrates that you have met all of the requirements, and marketing support, which will help you gain new clients.

Get your Company Certification

Individual Qualification

The individual qualification, although not as rigorous in terms of requirements still mandates that you pass the Advertising Fundamentals exam and one Advanced Level exam.  Once they are qualified they will received a Google branded certification that can be added to their website or resume.  This certification can help earn a position with an Internet Marketing company or in-house organization.

Get your Individual Qualification

Find a Partner

Google also offers a “Find a Partner” search, which will allow you to search the database of Certified Partners.  It will also allow you to check the status of a company to see if they are currently qualified or not.

Find a Partner

One question I have been thinking about for a while now, “Is the Google Adwords Certification Program that Well Recognized to Earn More Business?”.  To a client that has probably never heard of this program, do you think they are impressed by the program because it is a status given by Google?  or do you feel that most people are just saying “Adwords Professional, what……???”

I would love to what others think about the program.

We have now created a Facebook fan page, where readers can keep up with new blog posts and industry news.  Become a Fan of StayOnSearch.

Now Accepting Guest and Part-Time Bloggers

If you would like to contribute a guest post to StayOnSearch, visit the Write For Us page. We are also looking for a few part-time bloggers to help provide valuable content .  Ideally bloggers with experience in search and social marketing.

Contact Us to become a part-time blogger.

Coming Soon

First Preview:  Link Builders Toolkit

The Link Builders Toolkit will launch in early May.  The Link Builders Toolkit is an excel document containing the largest and highest quality places to generate inbound links.  Each tab on the doc is organized based on the type of links you are looking to generate.  Every link on the document is hand picked and is at least a PageRank of 3 or higher.  Choose from categories including Social Bookmarking, Events, Blog Directories, Wikis, Content Sharing, E-commerce/Shopping, Free Website Creation, Forums, Local, Photos, Videos, Podcasts, Q&A and much more!

Sign-up for the newsletter or keep checking back to see when you can purchase the Link Builders Toolkit.  FYI…there will be a great discount during launch week.

Learn more about the Link Builders Toolkit

Community Links

Users will now be able to submit industry news that they would like featured in an upcoming newsletter, blog post, tweet, or sidebar.

Special Thanks

I want to give a special thanks to Shannon Noack from Snoack Studios who did an excellent job with the logo redesign and blog skin.  I encourage everyone to check out her portfolio to see other examples of work she has done.  You can also follow her on Twitter.

You will also see the new logo for the first time, that will be featured on the upcoming re-design for StayOnSearch.  Please leave your feedback on the new logo on the new Fan Page.

Join today!  Become a Fan of the new StayOnSearch Facebook Page

Feel free to click on my bracket…
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1. Listio
2. MakeUseOf
3. FeedMyApp
   

   My NCAA Tournament Bracket

4. Mashable
5. Go2Web20
6. Web 2.0 Expo
7. All Things Web 2.0
8. Zippa
9. NetWebApp
10. eXplash
11. RateItAll
12. WebMashup
13. TechCrunch
14. OnTheApp
15. ReadWriteWeb
16. Web2List
17. Web 2.0 Search Engine
18. Digital Trends
19. Web 2.0 That Works
20. Chris Pirillo
21. Yahoo! News – Technology
22. ZDNet
23. Social Computing Journal
24. The Web 2.0 Weblog
25. Web 2.0 Blog
26. Crenk
27. CenterNetworks
28. DownloadSquad
29. Profy
30. Smashing Apps
31. Social Times
32. TheNextWeb
33. The Enterprise Web 2.0 Blog
34. Web 2.0 Blog
35. Killer Startups
36. AppUseful
37. W2Point
38. NeoBinaries
39. Web 2.0 Summit
40. Web 2.0 Journal
41. Digital Beat
42. Gadget Tell
43. O”Reilly
44. The Last Podcast
45. Wired
46. Media Post
47. TechNewsWorld
48. GHacks
49. TechWeb
50. Slashdot
51. PC World
52. PC Magazine
53. Engadget
54. eWeek
55. InfoWorld
56. TechSpot
57. Computer World
58. Gizmodo
59. AllTop
60. Profy
61. Social Media Watch
62. Sphinn
63. Programmable Web
64. Daily Tech Log

…
Read more

Matt talks about instead of having your RSS reader checking all of the blogs your subscribe to every hour, they have come up with a new protocol.  Pubsubhubbub is a service that whenever you add a new blog post, it pings a hub and that hub will then notify anyone that has subscribed to that feed instantly.  This helps with getting content faster to your RSS reader.  WordPress just announced that all of their 10.5 million blogs will have this “Push” capability.

Matt and Mike start talking about spam and how with new types of content (images, video, feeds, etc..) there is going to be new spam.  Matt says that if the quality of the content is good 90% of the time and they only have to clean it up 10% of the time, they would be happy with that.  He also said that Google will help webmasters with best practices of how to prevent spam.  They are very mindful of all of the real-time spam that is out there and that is something they are working to improve.  There are a lot of metrics that can help find spammers, including # of followers, links, originating source of the content, etc…

They then started talking about Google Buzz.   Matt said that he likes Buzz for having rich media inline, as well as being able to Buzz more than 160 characters.  Buzz is really good because of the sharing capabilities all within the enterprise.

Q:  Is it better to call Search Marketing, Social Marketers or just Marketers?

A: Matt always thought of SEO as a part of marketing.  He doesn’t believe that social it is going to replace SEO, but believes that search and social will be working together to drive traffic.

They start talking about all of the different social platforms out there and how we can get everyone on the same page.  Matt talks about how usage and being able to export data will help dictate what people are going to use for the future of web services.

Watch the Full Video Here