Category: SEM

Google Announces User-Generated Filters for Unwanted Search Results

Posted by Spencer Hesseltine - March 11, 2011 - SEM, SEO
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Google may have finally discovered a way to rid the internet once and for all from undesirable search results. The answer: Let its users handle it. The Official Google Blog on March 10 announced the debut of a new feature that allows you to block all results from any website, simply by clicking a block […]

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What to Do If You Have Been Taken Advantage of By a SEM Company

Posted by Anthony Kirlew - March 10, 2011 - SEM, SEO
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No matter what the industry, the bad apples often get more publicity than the folks that do business by the book which can give any industry a bad name.  The search engine marketing industry is no different.  Over my 11 years in the business, I have encountered several unethical companies, often by means of getting […]

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Is Google Places Revolutionizing Organic Search for Local Businesses?

Posted by Spencer Hesseltine - March 1, 2011 - SEM
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In 2011, in a world where online media dominates our culture, most business owners are aware of the impact that Google and other search engines have on their ability to attract customers. Through search engine optimization, search engine marketing and more, organizations continue to use a variety of techniques to work their way to the […]

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My Thoughts on the Newest Google Algorithm Update [w/ Results]

Posted by Mark Thompson - February 28, 2011 - News, SEM, SEO
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On Friday, Google officially announced an algorithm change that is one to pay attention to.  Typically when Google updates their algorithm, it is something so minor that you wouldn’t really notice a huge increase/decrease in your traffic and organic rankings.  However this update is a change that will surely have an impact on how people […]

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Four Search Marketing Strategies That Work

Posted by Nitin Aggarwal - February 23, 2011 - SEM
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Search engine marketing is the art of promoting websites by increasing their visibility in search engines using SEO techniques, PPC, contextual advertising and more. What makes search marketing different is the fact that you do not search for customers. They search for you. You know it based upon the prospects search query, so the targeting […]

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4 Tips on Running an International PPC Campaign

Posted by Suttida Yang - February 18, 2011 - SEM
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international-ppc

Running an international PPC campaign will have its challenges beyond the obstacles that you may run into when running a PPC campaign in just English. The importance of understanding the markets and customers outside of the US are only going to further help you see a strong ROI. Below are a few tips to help […]

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Point Copy Profit, 16 Year Old Making 6 Figures Online!

Posted by Mark Thompson - February 16, 2011 - SEM
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As you may have noticed recently I have been trying to add more information about making money online, rather than just the normal SEO and social media type posts that you are accustom of seeing.  I think this is extremely important, as it is one thing to be able to optimize a blog or website, […]

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The Differences Between Offline and Online PR

Posted by Mark Thompson - February 4, 2011 - Blogging, SEM
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Public Relations is all about creating buzz and/or exposure around a brand or company to a target audience, through various offline and online engagements.  However an offline and online PR marketing campaign have many differences that are important to understand. Even though I am a bit bias, there is no denying that there is a […]

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