I love when readers, clients and social media connections ask questions; the answers make great fuel for articles, so please keep them coming! Recently, a reader asked, “How do I know my web content is good enough or SEO’d well?”…
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Continuing education for an internet marketer is a must! The industry is always changing and evolving, so it is important to have a system in place that allows for you stay up-to-date with what’s going on in the industry.  There…
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Whenever I inherit a clients PPC account that has already been setup by usually another Internet Marketing company, I will go through a mental checklist of important factors that go into the overall performance of the campaigns.  Usually you can…
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Whitepapers have been a great marketing tool for gaining industry credibility, relevant leads, and more traffic to your website.  Even though there are probably thousands of Internet Marketing Whitepapers out there, there are a select bunch that are know for…
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Google has made some changes by officially retiring the Google Advertising Professionals program and changing it to the Google Adwords Certification Program.  The new program provides agencies with comprehensive, strategy-focused training and certification on the latest tools and best practices…
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Infographics tend to be extremely viral content that spread rapidly throughout various social networks and the blogosphere.  Some recent examples of viral Infographics are By the Numbers: Facebook vs The United States, The Current State of Twitter, and…
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It is important to maximize each marketing opportunity that comes your way.  Identifying those opportunities and coming up with a strategy that will help your ultimate goals is something that every company should be thinking of.  There are a number…
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When you think of old school marketing, you think of print, television, billboards, and radio….but pay-per-click?  Now pay-per-click is not necessarily old school marketing in the sense that you are shouting your message out to everyone and anyone that will…
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Recently I wrote a post on how much knowledge a client should have, but along with knowledge also comes responsibility.  For any internet marketing agency to work well with their clients, there must be a mutual understanding of…
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With all of the new communication tools and technology being introduced, the way that companies handle customer service has been transformed into a more effective and efficient manner.  Users want to be able to receive real-time support and have multiple…
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