This content-packed webinar is going to be chalked full of industry secrets and the EXACT blueprint that both Jeff Vacek and Ken Preuss use to make anywhere from 17k-39k each and every month online.

This webinar is LIMITED to the first 1000 registrants, so hurry and reserve your spot.

About Jeff and Ken

Jeff Vacek and Ken Preuss are two regular guys who have been personally helping every-day folks build massively successful businesses for over 15 years combined.

Jeff is a former Information Technology professional who was laid off 4 times within a six-year period. After trying numerous things including real estate investing, a disc jockey business and several MLM’s, he began studying how the TOP entrepreneurs of today create the biggest fortunes. This led him to Information Marketing where he was able to build three separate 6-figure revenue streams and quadruple his previous income within a few months. Jeff has since generated millions in online revenue for partners, clients and students, with whom he freely shares his best underground Information Marketing strategies for generating huge revenues within a short time.
Ken is a former school music teacher who got the entrepreneurial itch and quit his teaching job to start two local businesses: a school consulting company and real estate investment. During a desperate period with almost zero business revenue coming in, he stumbled on to Information Marketing and quietly generated $12,070.80 within 59 days starting from scratch. Using specific strategies he now teaches to students across the globe, Ken was able to grow to mid-five figures monthly within a short period of time. Since that time Ken’s marketing skills have been responsible for generating multiple millions of dollars for both partners and students exclusively through the power of Information Marketing.

In 2009 Jeff and Ken combined forces to teach their proprietary and proven Information Marketing methods to dedicated people all over the world. They now have thousands of students in over 16 countries, and their reach continues to grow exponentially. Most important of all, they get to live out their shared mission of changing people’s financial lives through the power of Information Marketing.

Grab Your Seat

Click here to Register for the Webinar (tonight at 9pm EST)

1. EBay accurately measures brand desire and trends in real time.

2. EBay rates customers.

Both of these things when applied analytically to any niche market are extremely valuable. It’s likely that Neiman Marcus have been using EBay for market research and brand exposure for their Last Call stores for quiet some time. Priced much higher than most of the used merchandise on EBay, these items rarely sell. However, similar items do sell and EBay helps Neiman determine what will and won’t sell in their Last Call stores and to a degree in their regular stores.

Brand Desire and the Aspirational Shopper

The truly rich section of society probably doesn’t shop on EBay, why would they? However, many luxury sales are driven not by the really wealthy but by aspirational shoppers. These are people that can’t afford a 6 million dollar ski house or charter a plane. However, they can afford an Armani suit or maybe a pair of Prada boots. Aspirational shoppers are what drive brand sales for everything from cars to cell phones. EBay is the homeland of the bargain hunting aspirational shopper and this is why it is excellent for brand research. By watching the auctions of popular brand name items it is possible to see the magical power of branding at work and quickly determine what is “hot.” For example, what makes a used Moncler jacket command a $250.00 ending price with 11 bids while a comparable Cinza Rocca Due jacket goes unclaimed at $59.98? This is powerful information for anyone in online marketing or retail.

Watching brand desire on EBay also makes it possible to spot trends. For example, some of the most sought after items in women’s clothing are Fossil purses and North Face puffer jackets. These items can sell used on EBay for close to their new retail prices. What is interesting about these two brands is that they are not top of the line traditional aspirational brand names like Versace, Prada or Pucci. New, these items are not wildly expensive. However, they are cute, well made, and functional and shoppers want them. This is reflective of a new trend in aspirational shopping that reflects a more money conscious buyer. The fascinating part is that a used Fossil purse (new at about $200.00) can demand a higher price on EBay than an authentic Pucci purse from a top rated seller (new at about $1,000.00). The level of desire for the product dictates the value.

Watching desire on EBay works in almost any category. For example, it is possible to buy HDMI cables to hook up sound and video systems. Certain types of cables sell much better than others. Moreover, using EBay’s geographical tools it is possible to determine the demand for different types of cables in different markets. This in turn reveals the penetration of different types of audiovisual systems depending on the region. The audiovisual cable shopper on EBay isn’t an aspirational shopper so much as a shopper in search of convenience and a deal. If you happen to be an online seller of HDMI cables it would make sense to design your website high lighting cables that are in high demand on EBay.

EBay: Judging the Buyer

Bum buyers have been a problem on EBay so buyers as well as sellers have ratings. Sellers can also block bad buyers from bidding on their items. Rating buyers in the past has been the sacred land of credit agencies and credit card companies. However, this is an excellent metric that has the potential to transform all online commerce. Simply put, sellers would love to know the star rating of their buyers. Good buyers = happy sellers and lower prices. Bad buyers are not worth the energy. They are slow to pay, they return things for no reason and they provide substantial losses for any business. Distinguishing bad buyers isn’t generally easy even on EBay. Sellers cannot leave anything but positive feedback for buyers so the scores are not as valuable as they could be. However, certain categories tend to attract bad buyers much more readily than others and this is easy to see by comparing bidding categories and buyer ratings. Online sellers and marketers can analyze the ratings of buyers in different categories to cherry pick customers through their choice of inventory. In addition, in categories where there is a high level of bad customers a seller can institute strict return policies to protect profits.

EBay: Niche Communities

Every section of EBay is full of niche communities and niche sellers within these communities. Many of these sellers have established themselves as their own brands and they have strong followings. Niche sellers’ items sell better and get higher bids than non-niche sellers on EBay. Following any category identifies the niche sellers. These are social communities too and members occasionally chat with one another while they are asking questions about an item. Anyone interested in online selling can learn a lot from EBay’s successful niche sellers. They know how to use online marketing, keywords, photo listing services, descriptions and images effectively.

One example of a niche EBay seller is lassiefaire. This seller targets budget-minded working women with high quality used clothing made out of natural materials. As a convenience to her buyers she coordinated outfits together so that it is easy for them to buy an entire outfit at one time. Return buyers come back because they can trust that the quality and condition of the clothing has been hand picked by lassiefaire. It’s cheaper and easier for time-strapped working women to rely on her as their personal shopper than to try to tackle any other kind of store. Their choice to buy used items is also eco-friendly. This particular seller is expanding her business into an EBay storefront called “Transit of Venus” to further capitalize on her customer following. This type of niche targeted selling is the antithesis of Costco and it is likely to dominate online sales in the future because it is so much easier for the consumer. Niche selling brings buyers exactly the types of items they are interested in buying quickly and efficiently.

EBay tools allow a searcher to break down almost any metric and collect data about almost anything and then save the searches to test them again at a later time. For anyone interested in online market research this is one way to gain a valuable perspective.

The SEO world is unlike any other out there. There is a very little amount of schools out there that offer up “SEO degrees” (I am pretty sure they are called Internet marketing degrees) – and even though there is a minimal amount of choices when it comes to getting your degree in Internet marketing, would even want to get one if you could? What do they even teach? And most SEO’s know that a degree in Internet marketing has a great chance of meaning absolutely nothing when it comes to ones knowledge about the world of SEO and how the search engines of the past and present world work. I would imagine Internet marketing schools would be good for one thing: learning the jargon. Besides, how can you develop a course that is based around an ever changing company called Google?

Side Note: All that being said, I am a strong believer in the need of a restructuring our education system in order for our economy to get better. I believe that part of that would be offering HTML, CSS, and other programming language courses as well as basic Internet marketing courses. Imagine how many 17 year old kids would be able to immediately start making money on their own from the likes of their bedroom programming or offering SEO services – but that’s another topic.

Skills to Pay the Bills

Consider making an online resume. A good practice is to use your name as the domain name. If you have some coding experience, then you make it quite impressive. They are also very easy to submit to online job applications. All you have to do is send the the link.

What is a desirable education?

There are many types of degrees that pan out when entering the Internet marketing/SEO job world. One of the reasons is that because SEO and Internet marketing has a rare combination of technical and marketing characteristics to it. You need to know your computer stuff, but it truly is marketing at its finest. Common degrees include computer science, computer engineering, general marketing, general business degrees, psychology, statistics, and other analytical and marketing degrees.

That being said, you might be working for an affiliate company that runs websites based on Greek mythology (high doubtful but just a general analogy). In this case someone with a Greek mythology degree might be highly desirable. Since a lot of SEO is curating great content for people to naturally link to, specialized degrees for specialized niches make a lot of sense. However a technical background would probably be a must if this were the case because the business model is almost always most cost effective and efficient to outsource these content resource needs.

What is the desirable skill set?

The desirable skill set for somebody working in the SEO field, like almost all other fields, begins with experience. In fact there are many SEO companies out there that don’t even ask what your education is when you walk into the Interview room with them. They want to know what you have done, what you can do, and who and what companies you have worked for

One of things that really interests me about the SEO world is where everybody gets there start from. How everyone comes together. Working at a large firm is like a melting pot of extremely unique stories and experiences that have to do with the Internet marketing world. Here are a list of some skills that would count as very valuable for someone that is looking to get hired into the SEO world.

• Link building experience. Being able to build links is all about what you have done in the past. Many individual link builders have very unique ways and resources for building diverse link profiles. Fortunately, if you are lacking in this department – you can always use somebody else’s resources. And there are many general link building 101 guides to follow as well.
• PPC advertising. If a company wants more web visibility TOMORROW, then the likes of Google AdWords and Facebook PPC ads will definitely be needed. The two giant Ads programs allow you to target very desirable markets. The only problem is figuring out those markets. That’s where your experience will come in handy to a large (or small) firm.
• Search engine marketing. Social media is a huge factor in the role of web visibility these days. Massive amounts of traffic can come from social media avenues like Twitter, Facebook and Google Plus. If you are not an expert, job markets want know that you at least have some experience in the field
• Content Creation. We are becoming an economy of constant divulgence. It is important that you can create, or be part of a team that creates, compelling content.
• Analytics and Implementation. Much talent in the SEO world lies in foreseeing market trends, and implementing keyword analysis and market patterns into full out on-site and off-site SEO

These are the most important characteristics for getting hired on in the SEO department of a company. Other additional skills usually include, but are by no means limited to things like:

• HTML and CSS
• PHP, JavaScript, and other Scripting languages
• Microsoft Office and Google Docs
• Extensive Internet Tools use like Firebug, Dropbox, WAMP (XAMPP or MAMP as well)
• familiarity of Internal collaboration systems
• typing skills i.e. words per minute
• WordPress, Joomla, and Drupal experience

After that it’s all about your communication skills and how well you are able to market yourself! It’s a competitive world out there!

… trying to get them to enter their personal contact info.  Most people are very guarded when it comes to giving their name and email address away, mainly out of fear of being spammed.  So how can you brake that fear?  How about getting someone to subscribe to your list, WITHOUT having to enter their contact information.

FB Opt-In App is your answer.

Massive List Building and Conversion Rates!

How about taking a user to a squeeze page that gives them the option to ‘Connect with Facebook’.  Its been proven that this subscriber method has produced extremely high conversions and acquires verified email addresses!

Here’s exactly how it works: when someone clicks on your Optin App link, they’re taken to the “Request for Permission” page at Facebook. If they Allow the App, they are added to your list and sent to the “Landing Page” set in your autoresponder code or back office.

NEW! You can now customize your “Request for Permission” page with YOUR name and photo!

Instant Squeeze Page Generator

You can make squeeze pages like the one below in minutes! Just create a new page in WordPress, select a template, enter a headline, and select a few options…Your squeeze page is instantly created and ready to get subscribers!

The 411

Guys, with about 1/2 a BILLION (yes with a B) active users on Facebook, this is becoming a mainstream method of providing contact information, without feeling like you are invading their privacy.  This is a fair nice additional to your list building toolkit…and an affordable cost to ALL.

Click here to get it now!

If you are struggling to increase the response rate of your emails, given below are five quick ways that you can use.

#1. Dig Out Subscriber Information for Personalization

The quickest way to improve the open rate and click-through rate of emails is to personalize the messages that you send. First and foremost, you need to include the first name of the recipient in the email message. Another good idea to personalize a message is to use the IP address for adding location.

Likewise, you can dig out further essential information about subscribers and include them in the emails that you send. The more personalized your message is, the better response rate you will have.

#2. ‘Do Not Reply’ Language is a Complete No-No

You must have received plenty of emails with the do-not-reply language, which means you won’t be able to respond back. Such languages can have a huge negative impact on your email marketing campaign. Using such language doesn’t only negatively impact new subscribers, but it also has a bad effect on your existing subscribers.

Give subscribers an option for replying to the emails that you send them. This makes them comfortable, promotes interaction and quickly increases the response rate of your marketing messages.

#3. Use the ‘Secret Discount’ Tactic

Most of the people like to purchase products at a discounted price. So, you should send email messages informing your subscribers of the discounts available on your products or services. But the tactic that you need to use here is to prevent yourself from disclosing the discount percentage that recipients can avail of.

When the actual percentage of discount is not readily available to email subscribers, they will be curious to know the same. This, in turn, will result in a higher response rate of emails.

#4. Include Customer Care Information

Do your emails contain customer care information? You should make sure that the messages you send have information for getting in touch with the customer care department. An email and telephone number must be available to your subscribers inside the message. Or else, you can include a link to the customer care information page inside the email.

#5. Track Replies Carefully

To achieve success with your email marketing, you also need to keep a close watch on the responses to your automated email messages. Not checking replies to automated messages is the biggest mistake that marketers can make. Tracking replies is one of the most important campaign responsibilities that you need to handle.

Carefully instruct the customer care group to redirect the responses to the concerned department. Appropriate action on these replies must be taken in time to improve the campaign performance.

If you really want to get the maximum out of your email marketing campaign, you should start evaluating the messages and customize them according to specific requirements. Unless you are ready to devote the time that email optimization requires, you can never increase the response rate of your emails. So, start taking action right away!

No More Playtime

As big and as successful as Google is, it has not done well with many of the ventures it has developed. The Google Wave project, touted as the future of messaging, was not. Nearly all of Google’s social networking efforts have met with failure. Gmail and Google Apps for Domain are the two bright spots, technically one, as they both depend on Gmail. Google Docs is not a competitive threat to some of the other productivity offerings on the Internet.  So it would appear Google can’t do anything well except search right?  Well not really.

With the release of Google+ they prove they can do a pretty good job at social media as well.  With a launch that was so successful the company had to shut down registration for a short time, Google’s new social media foray may just give facebook something to think about.

The Panda Update

It would seem that between the Google Panda update, that may be responsible for a 16 percent jump in revenue for the first quarter 2011, it the opening shot in the coming Google campaign. As a measure of how serious Google is, future employee bonuses will be tied to the company’s success with its social networking efforts, even if the employee is not directly involved in that development. The message is clear; Google has to start working for a living.

Recently, the US Government approved Google’s purchase of ITA software. ITA makes and maintains most of the software running airline booking systems and discount airfare aggregators. While the deal was approved with restrictions and will entail Government monitoring, it puts the company in a position to capitalize on the lucrative market. Perhaps a custom Google Airfare discounting a booking system is coming.

Google also announced a major upgrade to the YouTube video service that will involve a complete new look and feel, the creation of channels, and original content distribution. Recent shifts in the media market with Netflix going independent and major cable providers scrambling to open their offerings up to mobile subscribers make the YouTube move logical and a little aggressive.

Tough Google

More than anything else, this is a fundamental change in the corporate culture of Google. For years they were seen as the playground of the ubergeek and about as un-businesslike as possible. These new moves seem to introduce a Google committed to compete in the technology sector and not just have fun with the permanent advertising revenue. Google’s lock on search engine revenue may have been the thing that kept them from really developing. There was no need to earn a living, just experiment with the money that was there. The “one day a week spent on a personal project” rule for Google developers may soon end. As powerful as Google is in the present Internet market space, an aggressive “winner-take-all” Google could be a warring idea. The company could dominate in several markets, and it would be hard to stop them in some. A concerted and well-focused social networking effort could begin to grow and threaten real competition for Facebook. A more extensive Google Cloud could alter the budding Cloud industry. Android has shown the way and now Google may be getting serious about exploiting that opening.

Who’s Behind Third Tribe?

There are some well known names in the online marketing, social media, and blogging world who have collaborated to create this extremely knowledgeable and experienced community, including:

• Darren Rowse of ProBlogger
• Brian Clark and Sonia Simone of Copyblogger
• Chris Brogan, author or Trust Agents

Who’s in the Third Tribe?

There are some notable members inside the Third Tribe, including:

• Johnny Truant
• Leo Babauta of Zen Habits
• Chris Garrett of the Business of Blogging and New Media
• Lewis Howes, LinkedIn marketing expert
• Dave Navarro of the Launch Coach
• Pamela Slim of Escape from Cubicle Nation

What’s Inside the Tribe

So besides the awesome people, what else is inside the tribe?

Forums

There is a great forum community in the Third Tribe. Can you imagine a forum that is not only troll-free but also helpful? This is that forum. There are rarely any questions left unanswered – and I don’t mean useless replies, but actual, meaningful answers, sometimes from the expert owners of the forum themselves.

There are over 3,000 threads and 30,000 posts, including sections dedicated for member meetups, partnership and join venture opportunities, an accountability bar to set goals and have others help keep you in check, and a variety of niche topics.

Seminars

As of the end of August, there are 17 seminar archives, complete with audio download and PDF transcript, as well as an action sheet on how to apply the knowledge in the seminar to what you are doing today.

These seminars cover a wide range of topics including product launches, SEO, blogging, copywriting, Google Adwords, public relations, video marketing, affiliate marketing, and much more, and all are led by experts in the industry.

Live Q&A

Twice a month, you will get a chance to ask questions during a live Q&A call, generally with Brian Clark, Chris Brogan, Darren Rowse, and Sonia Simone, with occasional guest appearances by the one of the seminar interviewees. As of the end of August, there are 13 Q&A call archives.

Pricing

So it sounds too good to be true, which means there is a catch, right? Well, of course there is a fee involved to join the Third Tribe. The signup cost is $97. You can essentially download all of the available seminar materials and live Q&A recordings, as well as try out the forums.

If you want to stay and continue receiving new seminars and Q&A calls, the membership is only $47 a month. But that isn’t really that much considering you have access to industry experts and a plethora of educational content geared to help you make money online.

So if you want access to valuable information from leaders in the industry, why not join today and dive into the seminar archives. You will be amazed by what you learn!

Affiliate Program

Also, don’t forget that you can recoup some of your membership costs by simply referring others to the tribe. Only current Third Tribe members can sign up for the affiliate program, and you will receive 33% recurring commissions for members who sign up and stay in the Third Tribe. So essentially, if you sign up three people, your monthly fees are taken care of!

Your Third Tribe Thoughts

Are you a member of the Third Tribe? Let us know how much this community has benefited you in your Internet marketing efforts!

We went for almost two hours, so there is a lot that we discussed.

Watch the ‘Making Money Online with SEO’ Replay

Today we are going to talk about another strategy that is guaranteed to boost your opt-in rates!

List Building Essentials - Tip #2

To continue the List Eruption launch week, we are going to talk about something that ALL big Internet Marketers do to help build their list.  It is “The Power of Story Telling”.  This means that they use stories to help paint a picture in the visitors head of how they were able to solve a specific pain in their life or business.  Telling a story is similar to a case study, however usually it is more personal.  One of the best story tellers in our niche, Ryan Deiss, does an excellent job of telling stories.  By the end, he has you hooked to the point that you will basically do whatever he wants you to do at the end of his video.  People pay him thousands of dollars JUST do deliver a story that ties into their product/service.

So you are probably wondering why telling stories work so well at building your list.

• First, it shows that you are human.  By telling a story that actually happened to you and how it impacted your life, you are showing your personality and that you are human.
• Second, people will connect with you.  They may have a similar story or struggle with the same problems you have.  If you show how the product you  are offering solved your problem, they are MUCH more likely to buy or sign-up because they will feel it can do the same for them.
• Third:  A story makes your product or service seem more exciting.  Just like a climax in a movie, you want to build hype and excitement through your story.

Like we discussed the first list building tip, try offering a piece of content in the form of a story.  Typically a video will be much more engaging, especially for telling a story, so I highly recommend using video for this.  Tell your story and let people know if they download or buy whatever it is you are giving away, that they will be able to fix the problems you had.

REMINDER: List Eruption Exclusive Discount [Sign-Up Now]

Make sure if you haven’t already, to sign-up for the List Eruption launch so you get emailed a direct link to the special offer on launch day.

<< Click Here to Get Your Discount on List Eruption >>

However before the official launch on MAY 3rd at 10am I thought I would do a series of posts that are related to list building and WHY list building is vital to anyone’s success online.  This will be a five part series leading up to the List Eruption launch date.

Without very a due, let’s dive into the first essential list building tip.

List Building Essentials – Tip #1

I’m sure you already know that by giving away something for free, in exchange for a visitors name and email address is one of the easiest ways to gain new subscribers.  However there are a few tips that a lot of the experts list builders don’t talk about, that I thought I would share with you.

Perceived Value

Say you add a free whitepaper PDF to your blog that people can download by giving you their contact info.  For many visitors, they may see this whitepaper as “just another whitepaper” because it’s a freebie.  However if you assign a dollar value to your offer, it ups the perceived value of your offer.  Even if you are giving it away for free, state that it is a “$127 Value!”.  By placing a value to your piece of content, the perceived value will go up and will make the subscriber feel that they are getting an amazing deal!

Tangibility

Since a user is going to be downloading your content on the web, there is no tangibility factor to your offer.  Something that all people like is being able to touch or feel something they are going to be getting.  Since we can’t do that, we need to make it feel to the user that this is something they can actually hold.

The best way to do this is by using an eBook cover graphic.  By creating an eBook cover for your whitepaper or PDF you make it seem more tangible and that the user will be able to hold your product. This can have a dramatic impact on your subscriber rates!

I recommend using the eCoverCreator 3D software to easily create your eBook covers.

Make sure you come back tomorrow for the next Mind-Blowing List Building Tip #2!

REMINDER: List Eruption Exclusive Discount [Sign-Up Now]

Make sure if you haven’t already, to sign-up for the List Eruption launch so you get emailed a direct link to the special offer on launch day.

<< Click Here to Get Your Discount on List Eruption >>