Category: Ecommerce

Optimizing Product Descriptions on E-Commerce Sites

Posted by Susan Petracco - July 9, 2010 - Ecommerce

To run a successful e-commerce site, you need to focus on two kinds of audiences – humans and search engines. One of the most effective ways to influence both audiences is with your product descriptions. Fortunately, it is possible to write great product descriptions that appeal to real customers and to search engines at the […]

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5 Important Elements of a Sales Landing Page

Posted by Mark Thompson - July 7, 2010 - Ecommerce, SEO

Every great sales or lead generation landing page have certain similar characteristics to them.  Those characteristics lead to increases in sales, leads and overall conversion rates. Let’s take a look at the different elements of a successful landing page. 1.  Enticing Offer No matter how nice of a landing page you create, if your offer […]

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Why More Traffic Doesn’t Always Mean More Sales

Posted by Alan Mater - July 2, 2010 - Ecommerce, SEO

If you have visited as many blogs as I have over the last few years, or if you are relatively new to Internet Marketing, you will probably have read many articles that totally distort the truth. One of the best I’ve seen goes something like this: “If your website suffers from no traffic and needs […]

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Using Social Media to Build Your Ecommerce Business

Posted by Mark Baartse - June 9, 2010 - Ecommerce, SEO, Social Media

Social media, networking, tweeting, status updates, joining groups… all these terms are becoming part of everyday life for many and with social media offering such a wide spectrum of advertising space; employing SEO into your latest Tweets is a trick worth noting! The Internet should be thought of as a huge open space full of […]

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Step-By-Step Guide For Launching a Virtual Product

Posted by Mark Thompson - May 11, 2010 - Ecommerce

It can be an exhausting process when launching and marketing a virtual product.  This post is suppose to act as a step-by-step guide that will show you the process of creating a product, all the way to your launch. 1.  Product Research So hopefully you have an idea or at least a topic that you […]

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Ho Ho Holiday Headlines from the Top Retailers

Posted by Mark Thompson - December 23, 2009 - Ecommerce

With Christmas right around the corner, retailers are trying to tailor every marketing message on their site to compel holiday shoppers to buy some last minute gifts. Here are a number of call to action graphics and headlines the top retailers are using to stimulate shoppers to spend!  I want to wish everyone a Merry […]

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Cyber Monday 2009 – Boom or Bust?

Posted by Mark Thompson - November 30, 2009 - Ecommerce, News

Today is Cyber Monday, the biggest online shopping day of the year.  This is the day where online retailers slash prices in order to start the holiday shopping season off with a bang. According to Shop.org and Forrester Research, online retailers are optimistic about Cyber Monday. By The Numbers It is estimated that 84% of […]

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Holiday Marketing Guide 2009: Hot Products, Tips, & Resources for Online Retailers

Posted by Mark Thompson - November 16, 2009 - Ecommerce, SEO

Forrester estimates that online retail sales will reach $44.7 billion this holiday season.  That is a 8% increase year over year.  The contributing factor is the increase in buyers doing more of their shopping online, as well as retailers focusing a larger portion of their marketing dollars on internet sales.  Here are some important stats […]

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