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Category Archives: Blogging

The Right Way to Create Branded Content

Devin Kostrzewski February 19, 2013

Content marketing is growing by leaps and bounds. More and more reputed companies like Red Bull are using branded content to create more awareness about their products, without actually “selling” directly to their target audience. However, creating the right mix of branded content is also important to ensure that the right message is delivered. In this article… Continue Reading »

Improve Your Content Marketing With Infographics

Brian Taylor December 26, 2012

Content marketing plays an important role in attracting customers to your product/service. One of the best ways to improve content marketing is to use infographics for driving more visitors to your website. According to the Survey, the fastest growing content format is infographics and its use has increased by 1.5 times since 2011. Marketing using… Continue Reading »

How Can SMBs Use Blogging To Improve Local Sales?

Chris Barnwell December 23, 2012

Of late, there have been a lot of attempts by small businesses to get visibility on local searches – and not without reason. Local SEO is very rapidly replacing the traditional Yellow Pages primarily because it is simpler, faster and more accurate. Under these circumstances, it becomes essential for local businesses to make sure that… Continue Reading »

‪How To Write Content Your Readers Will Actually Read‬

Hannah N December 13, 2012

Blogs have become the lifeblood of many businesses. The articles we generate are a way to educate and/or train clients and customers, while crafting our image and building credibility. The key to any successful blog is, of course, its content. The popular quote states “content is king”, but an idiot can create content. Just because… Continue Reading »

The Future of Video Blogging

Lorien Roux December 9, 2012

Video blogging or “vlogging” is becoming a very popular online trend and most internet users will agree that video blogs are popping up in every niche and industry. According to recent statistics from internet giant YouTube, more than 65% of U.S. based internet users view online videos, and they each spend no less than 6… Continue Reading »

How to Find Your Blogging Sweet Spot

Richard Joseph November 29, 2012

If you’ve been blogging for any appreciable length of time, you’ve probably experienced the joy of ripping the wrapper off your brand new blog and imagining the places you’ll go. You’ve probably also experienced the feeling of sitting before the blog and wondering, “Now what?” Of all the issues facing the enterprising blogger, perhaps the… Continue Reading »

How Safe is Your Blog from Fatigue?

Peteni Kuzwayo November 27, 2012

Working from home has become so glamorized that most keen entrepreneurs entering into it don’t really quite understand the realities of running a blog. I remember the dangling carrots that initially caught my attention. They went something like this: “… become your own boss and enjoy working 4 hours per week” “… take holidays anytime… Continue Reading »

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