Author Archive

Why Branding Should be at The Center of Your Online Strategy

Posted by Stephen Logan - October 10, 2012 - SEM

Time, tide and now search engines wait for no man. A few years ago the notion of online branding was still alien to many. Sure, you’d secure your domain and talk about how great you are on every page of the site, but optimisation would revolve primarily around keywords, not your brand. However, things are [...]

The Problem with Product Descriptions

Posted by Stephen Logan - August 20, 2010 - Ecommerce

All e-commerce sites have at least one thing in common – products. Whether they’re in the dozens or thousands, each item needs to have its own page. As with any site, those pages also have to be populated. Now this is no easy task. Obviously the size of the challenge will be directly proportional to [...]