Author Archives: Ryan Sandberg
Building an Impenetrable Brand
A business’s heart is its brand. For most industries, it costs many times more to retain an existing customer than to acquire a new one. Customers need to be able to trust a company before they’ll part with their money. A strong brand is the single most important prerequisite of this trust. There are a few [...]
Instagram: How to Effectively Use Pictures to Market Your Brand
Just two months after its October release in the Apple App Store, the photo-sharing application Instagram already had 1 million registered users. As of April of this year, there are over 30 million registered accounts. For an owner or marketer of any business whose goals include expanding clientele, that figure is pretty hard to ignore. But [...]
Internet Tools You Should Know
If you work in an online industry, whether you’re in the brand management business or you help clients with online conversion, there are certain Internet tools that can make your job easier. Not only will these web development tools significantly enhance your ability to make meaningful advances in your field, many of them are vital for [...]
The Promotional Potential of QR Codes
Imagine walking down your city’s main thoroughfare one morning and you turn the corner to see a massive black and white sporadically-checkered pattern sprawled out on the side of a building in the shape of a square. Immediately you peg it as one of those QR codes you see printed in magazines and on the [...]
3 Ways to Enhance Your Blog’s Success
Blogging success isn’t going to come overnight, and it most likely won’t happen in a couple of months either. Successful blogs are backed by several months, if not a couple of years, of hard work and dedication. Profitable blogs with strong readerships and excellent advertising were created through everyday posting and careful calculations. Their owners [...]