Author Archive

Four Search Marketing Strategies That Work

Posted by Nitin Aggarwal - February 23, 2011 - SEM

Search engine marketing is the art of promoting websites by increasing their visibility in search engines using SEO techniques, PPC, contextual advertising and more. What makes search marketing different is the fact that you do not search for customers. They search for you. You know it based upon the prospects search query, so the targeting [...]

Without Analytics, You Might As Well Be Working In The Dark

Posted by Nitin Aggarwal - February 10, 2011 - Analytics

Have you ever tried running in the dark? I know you can’t – I have tried. It is the same with running a website. If you don’t know what is happening inside your site, you won’t be able to steer it towards success. Unfortunately, very few of us tend to pay attention to analytics and [...]