Historically, some companies haven’t looked kindly upon inbound “deep links,” or links to pages on their site that aren’t the homepage or another top-level page.
Some have felt that deep links cause visitors to bypass the site’s main advertising or branding page. Others have felt that visitors are more likely to interpret the linked page as [...]
Search marketing and public relations have traditionally functioned as separate entities however in recent years it has become clear that there is a close synergy between the two. Many companies will employ both PR and search marketing agencies to help promote their companies. This can be a powerful combination and generate a lot of exposure.
Some [...]
This is a guest post by Ben Hook, a search marketer and owner of Navaro, a UK based SEO company helping clients to increase their online visibility.
When optimising a site most likely you’ll have to be making some on site changes if the site hasn’t previously been optimised, but when it comes to sites that [...]
Businesses offering an online storefront, know very well about the importance that this medium holds for their overall business sales. This becomes all the more true for those businesses whose only storefront is their online avatar, with no other brick and mortar presence.
It is useful to think from the perspective of the loyal customer who [...]
This post was written by guest blogger Alex Stetson, a Boston SEO specialist.
Multi-search engines deliver results from a number of different search engines at once; this is meant to streamline the manual search process that users normally follow. So what do certain multi-search engines have to offer both the SEO and the common internet searcher? [...]
I have been addicted to Digg for over three years…active for two… and in SEM for a little over one. Each phase of my relationship with the site has yielded a different return. I am just like every serious Digg user. I am a click-happy, instant-gratitude seeking tech-nerd who shares an affinity toward bacon.
I have [...]
Have you ever heard of Conversion Rate Optimization? I hope most of you are already aware of it but for those who don’t. Here is its simple definition -
Conversion rate optimization is a process intended to increase the percentage of visitors who are converting in to customers by enhancing the website’s capability to pursue its [...]
Mark is the creator of StayOnSearch and has been a full-time Internet Marketer and Entrepreneur since 2007.
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