Author Archive

The Value of Deep Links

Posted by guest - May 26, 2010 - SEO
18

Historically, some companies haven’t looked kindly upon inbound “deep links,” or links to pages on their site that aren’t the homepage or another top-level page. Some have felt that deep links cause visitors to bypass the site’s main advertising or branding page. Others have felt that visitors are more likely to interpret the linked page […]

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Best Practices for Online Press Releases

Posted by guest - March 31, 2010 - SEO
2

Search marketing and public relations have traditionally functioned as separate entities however in recent years it has become clear that there is a close synergy between the two. Many companies will employ both PR and search marketing agencies to help promote their companies. This can be a powerful combination and generate a lot of exposure. […]

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How to Increase How Often Google Crawls Your Website

Posted by guest - March 23, 2010 - SEO
15

This is a guest post by Ben Hook, a search marketer and owner of Navaro, a UK based SEO company helping clients to increase their online visibility. When optimising a site most likely you’ll have to be making some on site changes if the site hasn’t previously been optimised, but when it comes to sites […]

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How To Make My Website Attractive, Without Overhauling The Design Frequently

Posted by guest - March 11, 2010 - Design/Development
1

Businesses offering an online storefront, know very well about the importance that this medium holds for their overall business sales. This becomes all the more true for those businesses whose only storefront is their online avatar, with no other brick and mortar presence. It is useful to think from the perspective of the loyal customer […]

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Using the Power of Multi-Search Engines

Posted by guest - February 11, 2010 - SEO
4

This post was written by guest blogger Alex Stetson, a Boston SEO specialist. Multi-search engines deliver results from a number of different search engines at once; this is meant to streamline the manual search process that users normally follow. So what do certain multi-search engines have to offer both the SEO and the common internet […]

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Digg: Gaming the System

Posted by guest - February 2, 2010 - Social Media
7

I have been addicted to Digg for over three years…active for two… and in SEM for a little over one.  Each phase of my relationship with the site has yielded a different return.  I am just like every serious Digg user. I am a click-happy, instant-gratitude seeking tech-nerd who shares an affinity toward bacon. I […]

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The Importance of Conversion Rate Optimization

Posted by guest - January 27, 2010 - SEO
1

Have you ever heard of Conversion Rate Optimization?  I hope most of you are already aware of it but for those who don’t. Here is its simple definition – Conversion rate optimization is a process intended to increase the percentage of visitors who are converting in to customers by enhancing the website’s capability to pursue […]

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