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The Value of Deep Links

guest May 26, 2010

Historically, some companies haven’t looked kindly upon inbound “deep links,” or links to pages on their site that aren’t the homepage or another top-level page. Some have felt that deep links cause visitors to bypass the site’s main advertising or branding page. Others have felt that visitors are more likely to interpret the linked page… Continue Reading »

Best Practices for Online Press Releases

guest March 31, 2010

Search marketing and public relations have traditionally functioned as separate entities however in recent years it has become clear that there is a close synergy between the two. Many companies will employ both PR and search marketing agencies to help promote their companies. This can be a powerful combination and generate a lot of exposure…. Continue Reading »

Using the Power of Multi-Search Engines

guest February 11, 2010

This post was written by guest blogger Alex Stetson, a Boston SEO specialist. Multi-search engines deliver results from a number of different search engines at once; this is meant to streamline the manual search process that users normally follow. So what do certain multi-search engines have to offer both the SEO and the common internet… Continue Reading »

Digg: Gaming the System

guest February 2, 2010

I have been addicted to Digg for over three years…active for two… and in SEM for a little over one.  Each phase of my relationship with the site has yielded a different return.  I am just like every serious Digg user. I am a click-happy, instant-gratitude seeking tech-nerd who shares an affinity toward bacon. I… Continue Reading »

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