Author Archives: Devin Kostrzewski
The Right Way to Create Branded Content
Content marketing is growing by leaps and bounds. More and more reputed companies like Red Bull are using branded content to create more awareness about their products, without actually “selling” directly to their target audience. However, creating the right mix of branded content is also important to ensure that the right message is delivered. In this article [...]
Google Penguin: AKA, “Get Your Act Together”
Since Google’s newest and somewhat controversial algorithm update dubbed “Penguin” first hit the web in April 2012, users quickly discovered that Google’s update was anything but small, cute and cuddly. Hundreds of thousands of websites were slapped with Google “penalties” informing them that until they fixed their website of “manipulating their PageRank” through various shady methods, they [...]