Author Archives

How to Set Up a Google+ Account for your Business

Brian Patterson March 28, 2013

Social media is a critical component of any online marketing campaign. Data indicates that when a business is involved on social networks, they can increase customer engagement with the brand and boost searchability on the web. LinkedIn is a popular network for the professional set, but Google+ is increasingly being embraced for its strong SEO… Continue Reading »

3 Ways to Small Businesses Can Capitalize on the Pinterest Craze

Brian Patterson February 25, 2013

Social media is increasingly used by businesses to promote products and serve customers on another level never before imagined. While today, Facebook, Twitter, and LinkedIn are the most popular networks for growing a brand, Pinterest is slowly but surely becoming a force that can no longer be ignored. Pinterest is all about eye candy. The… Continue Reading »

3 Ways A Small Business Can Dominate Facebook

Brian Patterson January 28, 2013

Many small business owners have come to appreciate the benefits of Facebook for professional purposes in the last several years. But, for those who are just starting out, it can be frustrating trying to compete with some of the more established businesses. It’s a daunting task, but it’s not impossible. Social networks, and Facebook in… Continue Reading »

Three Pro-Active Tips for Online Reputation Management

Brian Patterson April 26, 2012

For a business owner, reputation management is not getting easier.  Twenty years ago it would have been really hard for a single customer with a bad experience (or just sour grapes) to single-handedly take down a business. But in this age of the Internet, it just takes one angry customer with knowledge of ComplaintsBoard or… Continue Reading »

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