Author Archive

How to Create a Social Media Conversion Funnel

Posted by Kristina Allen - September 29, 2010 - Social Media

Defining your social media goals As with any other type of marketing initiative, social media marketing must begin with a goal. For marketers many times these goals will be: Increasing awareness, loyalty and influence Measuring public opinion Market research Increasing customer satisfaction All of these goals are worthy on their own, but the ultimate bottom […]

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Increasing Conversions by Removing Usability Roadblocks

Posted by Kristina Allen - August 13, 2010 - SEO

What is conversion optimization Conversion optimization is the process of testing your website and landing pages to improve your conversion rate. A conversion rate is the percentage of visitors who complete the desired action on a page (example: submitting a form or making a purchase). So, if 100 visitors land on your page, and 10 […]

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