Are People More Likely to Comment on a Video Post?

Posted by Mark Thompson - December 13, 2010 - Blogging - 3 Comments

You can’t deny it, more and more bloggers are utilizing video content on their blogs.  It is becoming much easier to quickly shoot a video and upload it to YouTube, then embed the video into your site.

Lets just take a look at Gideon Shalwick’s blog, who is an authority in video content creation.  Gideon averages around 75-100 comments a post.  Of course Gideon has built quite a following so he does have quite a bit of traffic, but regardless of traffic, his blogs engagement level is through the roof.

Now I don’t have any statistical data to back me up, but here are the reasons why I believe that visitors are more likely to leave a comment on a video post, compared to a text post.

1.  Personality

I think one of the main reasons that more people are apt to leave a comment, is because your personality really can shine through video.  Unlike plain text, with video people can actually see that you are a REAL person.  It builds instant credibility and a relationship with your reader.

Personality traits through video:

  • Voice/Tone
  • Race/Ethnicity
  • Physical Features
  • Mannerisms
  • Accent/Language
  • Self Presence
  • Environment/Location

2.  Engaging Medium

Just the simple fact that video is more of an engaging medium, it stimulates more people to want to participate.  It has been proven that images and video tend to be shared and encourage participation, more than text.

3.  Better Understanding

With video, most of the time you are able to explain something much easier because of the ability to use visual and audio elements.  Especially for blogs that produce educational content, using things like screenshots, screen recordings, and powerpoint presentations can help make points and give a visual aid to the user.  You can also place emphasis on certain words or concepts, reiterate key points, and paint a better overall picture with your voice.

If a user better understands whatever it is you are training to explain, the are more likely to want to leave a comment, ask a follow up question and give their two cents to the subject.

What Do You Think?

Personally I don’t have much experience with doing video, but have simply made an observation that was very apparent to me. For people that create lots of video content, what are your thoughts? Do you feel that more people comment on video content, compared to text content?

About the Author

Mark Thompson

Mark is the creator of StayOnSearch and president of Search Creatively, a full-service Internet Marketing Company located in Raleigh, North Carolina. He also contributes to many industry related blogs including Search Engine Journal and is active on Facebook and Twitter. Follow Mark on Twitter

If video works, guess its worth trying. Comments would be a source of feedback.

Ryan @ Planting Doll
Ryan @ Planting Doll

I think vidoes naturally have a lot more to comment about since you can actually see the author, their reactions, their personality, etc... I think the thing that matters most though, is the topic of choice, how controversial it is, and if they leave the post with a good question so people actually know what to respond to.


As we all are finding out more and more, people love the visual aspects of being online more than reading a newspaper article. I think we have the term "viral video" for a reason, notice there is no "viral article" term coined yet. Video is easier for the lowest common denominator of people to gasp what you are trying to say or what you are trying to make them do. Keep up the great blogging.