Google’s two most famous ever algorithm updates of recent times (which funnily enough are named after black and white animals – Panda and Penguin) have changed the landscape of SEO forever. It’s fair to say that the tactics that worked to help ‘SEO’ your website in the past no longer work to the same effect in these modern times.
One method of building links that large numbers of SEO’s used to use was article directory submissions. The deal was easy – write a piece of content at around 400 words, make sure a link back to your website was included in there somewhere, before finding one of the hundreds, if not thousands of free-to-use article directories available online and submit it – reaping the benefits as your rankings slowly began to improve for the keyword you were targeting.
February 2011 – Panda kicks in
All sounds very fluffy doesn’t it? And like the rare, fuzzy animal, Google decided that enough was enough. It shouldn’t be that easy to manipulate it’s ranking signals and times were about to change.
Panda initially targeted these kinds of article directories – those which hosted lots of poor quality content which had a sole purpose of building links back to people’s websites. As the effects of this kicked in, those who had been using this as a tactic found that they had lost ground in their rankings and that the links that were once working really well were now no longer as effective.
April 2012 – Penguin joins the fun
To make matters worse for those using article submissions, in early 2012 Google launched its Penguin algorithm. This was specifically designed to target links coming from poor quality sources – including places such as article directories which had purely been set up for SEO purposes.
Other things also came out of the Penguin algorithm and its subsequent updates, such as targeting backlink profiles which had been over-optimised. As it usually took a lot of submissions to article directories using the same or similar anchor text keywords to get noticed by Google initially, this new update provided Google with evidence that the site owner was partaking in activity to try and manipulate the search engine’s ranking signals.
Should I use article submissions or not?
This very much depends and it’s difficult to say that you shouldn’t use them completely as in certain cases they can still help. For those in competitive industries such as travel or finance then you should try something of a higher quality, but where things are less competitive and you are in a smaller niche then they can help ‘get you off the ground’ when it comes to building a backlink profile on a small budget.
The key thing – as with any form of SEO activity – is to do everything in moderation. Too much of any one form of link building can end up damaging your site, so if you are going to choose article submissions, only do a small amount or for a limited period of time.
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Thank you for valuable information given to us, but we know article submissions are useful for targeting of keywords, now we come to know this article submission not useful all the time, and we con't depend on article submissions fully.
Other said its doesn't give much of a crawl.. Other said it gives big help on SEOing. The thought is there still juice - just give the best content!
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I read this article is nice content. This very much depends and it’s difficult to say that you shouldn’t use them completely as in certain cases they can still help.
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Yes, doing everything in moderation is the key. Link building has value but not as much as in olden days.
I accede that it's acceptable to use assertive hotlink architecture
strategies in moderation, but it's aswell acceptable to diversify. Don't
just use one adjustment to accomplish your backlinks because if you do,
if something like the panda/pinguin appear your rankings can yield a
affecting hit. But if you alter you may not be afflicted abreast as
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As you say, Panda and Penguin have changed the landscape of SEO forever ! And my sites have lost 70% of their traffic... and it's still going down and down, even if the contents are good...
Article submission will never die ..it have still capability to attract leads.
i was impressed by clear insight.
You've done a good job of covering Panda and Penguin's impact on article submissions. We've discontinued using them because we felt the risks were too great. I'm hoping more commenters will add experiences and the decisions they've made with regards to the use of submitted articles.
sharing unique,quality stuff will always get appreciation from google its really better to follow it to avoid penalties from google algorithms
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Yes, I agree with your wonderful thoughts and ideas, the Google has rolled out it's Panda and Penguin terms.
Thanks for sharing this article with us.
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Nowadays, it's disaster for article submission, as there are some many tools, scrap a same content a lot of times, and submit them a lot of times, so think about that....
i bet google is finding a new way to deal with this, along with the bookmark - the bookmark junk disaster, let's wait and see.
I totally agree on doing everything in moderation. Even if how much you exhaust article submission but you have not really published a shareable and worthy post then it defeats the purpose.
I agree that it's good to use certain link building strategies in moderation, but it's also good to diversify. Don't just use one method to generate your backlinks because if you do, when something like the panda/pinguin happen your rankings can take a dramatic hit. But if you diversify you may not be affected near as much.
if article submision is not valid now than what should do for SEO? and what is best practice for health website ?
Article submission is the best off-page practice which helps you to generate free traffic to you back link. As good to create a back link..!
Well articles are always the best way of generating traffic ....as article is something where you can put up the fresh content for the readers that will always generate the most genuine and interested traffics....so please dont get greedy and just implement it smartly....simply do small but do smart.....
Thanks for sharing
Thanks for the update on google's new algorhythms. Does anybody know if this also includes posts to squidoo and blogger? Since blogger is google, probably not. Hmmm. Anyway, thanks again!
Until now article submission is one of their way to optimize their websites. But the article written above mentioned lots of disadvantages of continuing used of article submissions. Magazine Printing New York
i agree article is good.but more and more i think proper natural links and word of mouth is the best still
Well....this is really concerning. Good that Google is doing good to improve the quality, but what is the way out for new enthusiastic entrepreneurs and bloggers. They dont have enough budget to compete with big players who can spend millions in publicity to attract the customers and traffic, so what is the way out here? Or this is going to slowly kill the small players in the market?
Well....this is really concerning. Good that Google is doing good to improve the quality, but what is the way out for new enthusiastic entrepreneurs and bloggers. They dont have enough budget to compete with big players who can spend millions in <a href=http://www.admamu.in>online classifieds</a> to attract the customers and traffic, so what is the way out here? Or this is going to slowly kill the small players in the market?
Yes, I agree with you bright thoughts as the google has rolled out it's Panda and Penguin. Thank for Great Sharing.
@HijabMalik As much i know about SEO, Blog commeting is the best way to do SEO. You can also install Yoast SEO Plugin. It'll hepl you to make good base of your blog and must social media sites like facebook and twitter. Share your content as much as you can. I've been also doing on my free smswebsite and getting good results. Hope you will also get good results.