StayOnSearch

5 Tactics to Market a Small Business Website, at No Cost

Sundeep Pardal April 4, 2013

Are you, as a small business owner, struggling to market your website? Well, there are many others like you. If you don’t know, there are plenty of ways to market your business website, free of cost. In order to keep your small business growing, you should continue to attract customers to your website. With adequate time investment, you can really make a difference and take your business website to the next level. But you need to know about the best tactics.

Given below are five tactics that you can use to market your small business website without the use of a credit card.

#1. Go Beyond Facebook and Twitter
No doubt, Facebook and Twitter are oldies but goldies. But social media is a lot more. New platforms like Google+ and Pinterest are proving to be exciting options for marketing a small business. No matter what niche you cater to, you should not make any more delay in joining these new social media platforms. In any case, don’t forget to conduct some research to find out how other small size companies are using these social media sites. Learn from them.

#2. Keep Content Fresh
Whether you want to attract visitors to your business website on a regular basis or create a social buzz around your brand, you’ll always need fresh content. Search engines like Google keep looking for fresh or current content on a website. You can do it by starting a blog (attached to your company website) as quickly as possible. With a blog, you can quickly update your readers or audience about anything that’s important for their needs.

#3. Publish Press Releases
Though publishing press releases is an old tactic, it’s powerful even today. Apart from those that charge you a fee for each press release published, there are many other sites that do it for free.

Examples include –

Once your press release has been published, you can send them to niche media outlets that might be interested in what your business is about.

#4. Leverage the Power of Videos
If you sell a product or service, and plan to beat out the competition quickly, one of the best ideas is to create videos. Create a how-to guide or a tutorial that tell your target audience how to use the products you sell. Once recorded, you can upload these videos to sites like YouTube. You can also embed these videos on your website or blog for more coverage.

#5. Don’t Forget the Basics
When it comes to marketing a small business website, you should never forget about the basics. An organized structure, accessibility, appearance and the use of top quality images are essential components of a business website. Make sure you have all these things in order.

You can never say you can’t afford these tactics, because you can use them free of cost. All you need is adequate investment of time. Plan your time in an effective way and gear up to take your website to the next level.

24 comments
maxsean
maxsean

Hi Sundeep

Now it's hard to find press release site that don't cost us.

so i have to change my SEO strategy in keyword : Keyword Advantage


Devraj Dhakal
Devraj Dhakal

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Sukra Lama

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ronmartin05
ronmartin05

Here's a question you should be asking yourself about your PPC: Are the correct negatives being added to your account based on empirical analysis, and are precautions being made to make sure these negatives do not conflict with active keywords? As in, are you blocking the bad traffic with negative keywords based on real data? If not, consider what that's probably costing you in wasted ad spend. Just note that you don't want to throw in just any variation of keywords into the negative space because you don't want to create conflicts with the good working keywords.  I had Simon help me out with this before. I'm sure he'd be willing to talk to you too if you just give him a ring at 256-398-3835 and tell him you need some help with your PPC campaigns.

Spark_netsoft
Spark_netsoft

Thanks Sundeep for these brilliant keys..I'll surely go ahead with these fantastic 5's.

harryvu
harryvu

Great post, I'm going to forward this onto our designer. He needs to read this post (no doubt). Thanks for sharing.


EmmaFernandes
EmmaFernandes

Aw, this was a very nice post. Finding the time and actual effort to make a good article… but what can I say… I procrastinate a lot and never manage to get anything done.


Gurgaon malls
Gurgaon malls

Thank u for sharing this great post or article , i waiting your next articles 

webdesigner
webdesigner

Hi, Awesome post man, all the points are absolutely true….

Johnyallen
Johnyallen


Great post, I'm going to forward this onto our designer. He needs to read this post (no doubt). Thanks for sharing.

MoonSarker
MoonSarker

Thank you so much for this post.I waiting for your next updates.


eukhost
eukhost

Thanks for such wonderful tips. It is really worth for a newbie to follow the rules.

smscentral
smscentral

I've been wanting to do a video for a fair while but I can't create a good one. They all look shoddy and very amateur. 

Thanks for the other tips to look at while I work on fixing my video problems.

alexfr
alexfr

Thank you for your post, I look for such article along time,today i find it finally.this post give me lots of advise it is very useful for me .i will pay more attention to you ,i hope you can go on posting more such post, i will support you all the time.


paulzemella
paulzemella

one of the many ways to promote oneself is through the use of social media and and search engine optimization to get realtime and offline traffic.

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Custom Paper Writing

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eveningyvonne
eveningyvonne

Great post. With the economy that we have now, it is always important to be budget conscious - but not that conscious. When I launched my website, am always thinking on how to mitigate revenue losses so I resorted to using free stand-alone SEO tools and process. However, have realized the return is not that fast. Eventually, I invested on ColibriTool (http://colibritool.com). Its not free but the various core and critical SEO functionality are all there. Am quite satisfied with my move and still uses Colibri to handle all my site's SEO needs and tasks.

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