5 Tactics to Market a Small Business Website, at No Cost

Posted by Sundeep Pardal - April 4, 2013 - Make Money Online - 100 Comments
Small-Business-Marketing

Are you, as a small business owner, struggling to market your website? Well, there are many others like you. If you don’t know, there are plenty of ways to market your business website, free of cost. In order to keep your small business growing, you should continue to attract customers to your website. With adequate time investment, you can really make a difference and take your business website to the next level. But you need to know about the best tactics.

Given below are five tactics that you can use to market your small business website without the use of a credit card.

#1. Go Beyond Facebook and Twitter
No doubt, Facebook and Twitter are oldies but goldies. But social media is a lot more. New platforms like Google+ and Pinterest are proving to be exciting options for marketing a small business. No matter what niche you cater to, you should not make any more delay in joining these new social media platforms. In any case, don’t forget to conduct some research to find out how other small size companies are using these social media sites. Learn from them.

#2. Keep Content Fresh
Whether you want to attract visitors to your business website on a regular basis or create a social buzz around your brand, you’ll always need fresh content. Search engines like Google keep looking for fresh or current content on a website. You can do it by starting a blog (attached to your company website) as quickly as possible. With a blog, you can quickly update your readers or audience about anything that’s important for their needs.

#3. Publish Press Releases
Though publishing press releases is an old tactic, it’s powerful even today. Apart from those that charge you a fee for each press release published, there are many other sites that do it for free.

Examples include –

Once your press release has been published, you can send them to niche media outlets that might be interested in what your business is about.

#4. Leverage the Power of Videos
If you sell a product or service, and plan to beat out the competition quickly, one of the best ideas is to create videos. Create a how-to guide or a tutorial that tell your target audience how to use the products you sell. Once recorded, you can upload these videos to sites like YouTube. You can also embed these videos on your website or blog for more coverage.

#5. Don’t Forget the Basics
When it comes to marketing a small business website, you should never forget about the basics. An organized structure, accessibility, appearance and the use of top quality images are essential components of a business website. Make sure you have all these things in order.

You can never say you can’t afford these tactics, because you can use them free of cost. All you need is adequate investment of time. Plan your time in an effective way and gear up to take your website to the next level.

About the Author

Sundeep Pardal

An avid blogger, Sundeep Pardal leads the team of creative people at WebStartToday, which is a free website builder. Online marketing and web design comes to him as a deep passion. He likes to experiment with websites, track their performances and share his insights with readers. You can connect with him on Google+.
53 comments
HarshMehra
HarshMehra

Great article Sandeep ! Formulating a marketing strategy should be one of the top priorities of a business, especially if yours have a small/mid sized business website. Heading with a loose end will not take you anywhere. However, I would like to mention one thing that online marketing is needed as well and the same thing goes there too. Believe me, it also helps cover a much larger audience.

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pradeepskc
pradeepskc

Thanks for this advice to promote any small website and most important thing these activity are free and as well as effective also.

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HinaIsmail
HinaIsmail

hy bro i am also working on many websites and i pay for them thanks for posting your idea to make a website with no cost keep sharing post like that :)

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FaridAli
FaridAli

nice post..Thanks for posting this, I saw a couple other similar posts 

but yours was the best so far. thanks for sharing!!!!

MichaelSamson
MichaelSamson

hi every body...!!!

nice discussion going on.

maxsean
maxsean

Hi Sundeep

Now it's hard to find press release site that don't cost us.

so i have to change my SEO strategy in keyword : Keyword Advantage


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Spark_netsoft
Spark_netsoft

Thanks Sundeep for these brilliant keys..I'll surely go ahead with these fantastic 5's.

harryvu
harryvu

Great post, I'm going to forward this onto our designer. He needs to read this post (no doubt). Thanks for sharing.


EmmaFernandes
EmmaFernandes

Aw, this was a very nice post. Finding the time and actual effort to make a good article… but what can I say… I procrastinate a lot and never manage to get anything done.


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Gurgaon malls

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webdesigner
webdesigner

Hi, Awesome post man, all the points are absolutely true….

Johnyallen
Johnyallen


Great post, I'm going to forward this onto our designer. He needs to read this post (no doubt). Thanks for sharing.

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MoonSarker

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eUKhost
eUKhost

Thanks for such wonderful tips. It is really worth for a newbie to follow the rules.

smscentral
smscentral

I've been wanting to do a video for a fair while but I can't create a good one. They all look shoddy and very amateur. 

Thanks for the other tips to look at while I work on fixing my video problems.

alexfr
alexfr

Thank you for your post, I look for such article along time,today i find it finally.this post give me lots of advise it is very useful for me .i will pay more attention to you ,i hope you can go on posting more such post, i will support you all the time.


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