If you understand the basics of SEO then you already know: search engines utilize a wide variety of ‘criteria’ when determining their rankings. Of late, recency has moved to the forefront, thereby placing heavier weight on social factors to help determine rankings. Some marketers understand this concept, but get caught up in trying to do too much and complain about not seeing results. Let’s examine a few of the faux pas.
Arguably one of the most important factors in executing a successful social media campaign for SEO is building relationships. One can’t just expect a piece of content to be submitted on a bookmarking site or on Twitter and think search engines will say, ‘Oh gee, well this is super important’. No, they want to see others agreeing and saying, yes this is important, relevant, and share-worthy. In order for that to happen naturally you must build relationships.
Develop fans, followers, connections, and friends within your industry or niche. Who else will like what you have to share? Who are the ‘movers and shakers’, those regarded as influencers? Find them, learn from them, interact, and share. If you have truly useful content it will be shared, retweeted, dugg, stumbled, commented on, etc…
Have you ever run across a branded social media profile that doesn’t have a link back to their website? Talk about improper linking! How about a plethora of links? Again…improper linking. These are the obvious instances, but less obvious are forgetting about indirect links.
It’s not just about having a link submitted to Digg, Facebook, Twitter, Mixx, etc… it’s getting them submitted (or submitting them yourself) and seeing it spread. Something submitted on these sites can be seen and then written about on a blog with links back to your site, have a press release written with links back to your site, discussed in forums with links back to your site, added to resource guides with a link back to your site, etc. Don’t forget about indirect links.
Newbies to social media marketing don’t realize: it’s not always about me, me, me. If you are building up your social media profiles you must diversify the domains/links you share. This of course takes time and effort on your part. Don’t rely on a miracle to happen overnight, although they do sometimes happen (think YouTube video sensation Wedding Entrance Dance). Success takes time, hard work, and skill. Don’t get lazy and use social media to be self serving 100% of the time.
Spamming tactics on social media are prevalent…and such a waste of time and effort! Usually the product of automation, there is still some time and effort placed in these fruitless actions. Don’t get me wrong, some automation can be useful but relying on it solely and expecting success is ludacris.
Sure you might think it’s a great idea to start tweeting or posting on Facebook as a fictitious person, but soon enough you’ll get tied up or find out it’s a laborious process. That’s why being yourself, and representing who you really are will take you farther. While it’s important to keep in mind what you want your messaging to say about your brand, you should also know how hard it is to be anything but honest and upfront about who you are and what you represent.
These are just a few of the social media faux pas continuing to infiltrate the industry. I know I’m probably missing some, help me out and list them in the comments below.
Love your glasses! I must a wear visual correcting device as well...lol Very good post! It reminds me of a favorite quote of mine, "It is not enough to do your best; you must know what to do, and THEN do your best." - W. Edwards Deming
Social Media needs actual work and thats also on daily base.....you will be get paid if you become true with your social media, using automatic softwares are not going to work because they can not build networking which you need to get success in SM
I totally agree. A tailored message always catches my eye more then a auto-generated message. How many times have you gotten an auto-reply saying "Thanks for the follow. By the way, check out my new product".
Great Article Kaila! The "not always about" me is a great factor on twitter, find something that you are interested in that fits your "theme" that you feel your followers would be interested in and that will build more trust than just linking to your own affiliate marketing stuff. Remember the golden rule, before anyone will by from you in person or on the internet, it's the "know-like-trust". And that is more easily achieved by not posting just about you. And that is why I will be tweeting this article, great stuff! Keep it up!
As far as Relationships are concerned, sure I get a lot out of Facebook, keeping up with my family. But I was really able to increase my business by adding my name on to some professional networking sites like <a href="http://www.stanfordwhoswho.com" target="_blank">www.stanfordwhoswho.com.
It is very necessary to build a relationship and create in networking in social media sites. Kaila Strong has put some very important and interesting topic here. For a better optimization in social media sites it is very important to cultivate the art of listening.
Thanks for these tips, Kaila. I'm tweeting this.I do get a lot of auto-generated tweets, and I can always tell when they're auto-generated. It takes more time, but it's worth it to build up relationships by commenting or direct messaging someone personally, rather than going with an auto-bot. Personal is always best.
I would add, to be taken seriously, always, always, always check speling.ludacris the hip-hop performance artist is not the same as "ludicrous", meaning ironically funny.