A blog’s growth depends on how well you rope in new visitors while keeping the existing readers satisfied. If you take blogging simply as a hobby, you may not be really worried about whether its popularity grows or not. But if you are planning to turn your blog into a home-based business that can earn you a six-figure income, you need to pay attention.
Even when you try really hard to keep your readers happy, you might make multiple mistakes, which will obstruct your blog’s growth. Let us have a look at the five potential mistakes that can prevent your blog from growing.
#1. The About Us Page Is Crippled
The ‘about us’ page of a blog gets a high amount of traffic. Before stepping into a new relationship with you, readers want to ensure whether you are a great match for them. It is the ‘about us’ page that tells readers whether the blog has a human side to it. This page gives you a potential opportunity to connect with your audience.
An incomplete or a crippled ‘about us’ page will certainly fail to compel readers for stepping into a long-term relationship. Therefore, use this page to inform your readers of your whereabouts and establish a wonderful personal connection.
#2. Headlines Don’t Attract Clicks
Creating attention-grabbing headlines is key to attract the most number of clicks. Learn the art of writing killer headlines. Use numbers, give world-class examples and employ power words to add weight to blog post headlines. People will click a headline only when it piques their curiosity.
What’s even more important is that you deliver what your headline promises. Make sure the headline that you have chosen is exactly in tune with what you have shared in the blog post.
#3. Web Pages Are Not Visually Appealing
Visual appeal can only be created when you know what type of audience you are going to target. Where is your audience located? Your audience may belong to different fields of work or occupations.
Once you are aware who your target audience is, you should pull up your socks to create a blog design that’s in tune with their aspirations. According to the requirements, customize the page layout, font style, background color etc. The focus should always be on making your blog visually appealing to the target market.
#4. The Opt-in Form Looks Ugly
The appearance of your blog’s opt-in form makes a heck of difference when it comes to inviting readers for sign-up. People will be tempted to sign up if the email capture form really catches their attention. There are multiple professional email services (like Aweber and MailChimp) you can use.
The opt-in form issue might appear to be a petty one, but it’s actually not. An ugly looking opt-in form can make your blog lose a lot of potential readers. Pay attention before it’s too late, if you really want to grow your blog.
#5. SEO Has Become an Obsession
As soon as you become obsessed about SEO, you start affecting the quality of your blog posts. Definitely, your blog needs to be found in search engines. But that doesn’t mean you should start targeting search engines rather than people. Don’t ever let SEO take its toll on the quality of articles.
What steps have you taken to increase the growth of your blog? Please feel free to share your views and experiences in the comment section below.
Thanks for a great article. I am confused. Most of the RSS aggregators in the Link Builders Toolkit and the free list especially are focus on blog content. The RSS feeds are from Article sites. Will their be a problem submitting articles to blog aggregators? prom dresses | End Gum disease and Periodontal disease
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I've never heard of Yahoo Pipes before! I'm loading it up now and going to experiment with it. I'll let you know if it updates the feed automatically.
Now earning a six-figure income from a blog may be a long shot task, but it's very doable. A lot of bloggers are slowly beginning to reach that mark. A lot of hardwork and dedication are necessary. One must have passion for this kind of business to be able to pull it off.
Some good sites here. I must admit that there a few in the list that I had not heard off. Thanks for sharing these.
Thanks for a great article. I am confused. Most of the RSS aggregators in the Link Builders Toolkit and the free list especially are focus on blog content.
I only target reader means i write for readers to increase my blog growth. Promoting and interacting help in growth of blog. My recent post Find Out What Readers Want To Read In Your Blog
It seems like those that SEO optimize at the moment are reaping the rewards as you will typically see those sites at the top spots in Google for their specific keywords. You are right though, it is just a matter of time before Google cracks down on those who are not gearing to an audience and just meeting Google requirements for search ranking. Your points are well thought out and very sensible, thanks for sharing them. My recent post Body Shaper Clothing
#5 should be geared towards those who do not completely understand SEO, or who simply are black hat technical wannabes.
Very true, Craig. And those who indulge in using black hat SEO techniques, sooner or later, pay the price too. It's about time they paid some serious attention towards making people happy. If your blog is making people happy, I think search engines will be happy too. In any case, SEO should never become an obsession for bloggers in order to rank high immediately. It should come as a bad news for keywords spammers that Google is planning to make around 500 improvements to its search algorithms in the near future. Anyone who makes SEO their top priority (rather than targeting people) will be at a great loss. Thanks for commenting.
Certainly, if a website appears in search engines that doesn't mean it'll convert visitors too. Right from increasing the click-throughs in SERPs to getting visitors to complete an action on the website, one needs to optimize the pages for maximum value. Thanks for your comments, Kim.