I’ve been in the SEO blogging industry long enough to know that though there is a difference between being a SEO Consultant/Analyst/Executive and a Blogger, they pretty much go hand in hand. I like to think I’m a combination of both, a hybrid if you like and it definitely does have it’s benefits. During the day I work as a Junior SEO Analyst and at night I blog. I like to believe there are a lot of benefits to being a hyrbid and here are some of the benefits I’ve observed:
1. Gather your thoughts
When it comes to SEO there are no hard and fast rules. Sure there are the general rules and guidelines, but everyone has their opinion and ‘algorithm’ by which Big Gee ranks websites. A SEO Blogger has the opportunity to gather opinions (read other SEO blogs) and put down personal thoughts and thereby form an opinion which you can stand on. After all, you can’t always be a follower. Even if you’re a follower, you really don’t want to follow blindly; know and understand why you’re following that particular leader.
2. Documentation and Progress Report
Personally, I use my SEO blog to develop myself and my SEO skills. There’s so much to learn and sometimes you can actually get carried away so I try to document my progress and what I’ve learnt. Funny enough, I recently read some of my first posts and smiled because I could see the amateur in me writing. I’m not saying I’m an SEO expert now, but I have definitely come a long way from where I started and those posts can attest to it.
3. Experiment with Ideas
I see a lot of people using their blogs to experiment on various SEO ideas. Sadly, I haven’t done much of this except for the occasional keyword targeting and anchor tagging, hopefully this will change soon. Other than that, I use my general understanding of SEO to market blogs and client websites. The benefit of experimenting on your personal blog first is if it goes haywire, you only have yourself to answer to and not your client and/or boss.
4. Further Clarification and Reference
Something I seem to be doing more of these days is rewriting someone’s work in my words (with references of course) and the way I understand it. I enjoy doing this for articles I find useful but currently do not need. I don’t always publish articles like this unless I’ve been able to actually derive something new from it. This way I believe it gives you a bit understanding of the idea or methodology. It also makes that idea sticks better because you have put it down in words. Sort of like doing an assignment yourself, you remember it better!
5. Market Yourself
I think this is one of the most obvious reasons for blogging in any industry, not just SEO. When you run a blog for your industry of choice, it shows you are interested in that industry and not just looking to do a job. It shows you have a passion for it , a willingness to learn and put in extra hours, not just because you have to but because you want to. That zeal can actually get you a great job(s) or client(s).
These are some of the benefits I’ve found blogging in the SEO industry. Sometimes it’s not all about your traffic volume going up (although that is always nice!) and making money from your blog. It’s also about personal development and helping other people like yourself, which I hope to do with my SEO blog. And who knows, somewhere along the line, I just might get a big break from it! What about you? What are the benefits you’ve found with personal blogging in your industry? Is it worth it? Would you encourage other people to do it?
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Your five benefits are good but without these benefits , how many are in a blogging. Please inform me.
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I believe that SEO and Blogging work hand in hand. I don't think any blog would be successful without applying any SEO strategies. If you're a blogger and knowledgeable in SEO at the same time, then you most likely can turn your blog into a successful one, that is if you're blog is an income generating blog. However, there are bloggers who blog just to share their thoughts and what not so obviously SEO doesn't matter.
Executives can write a blog that gives status updates on the company so that all employees can follow what's going on in the company. Many times, employees feel "out of the loop". Blogging is a good way to keep them "in the loop"
I'm one of the people who love reading blogs because I feel it's a whole new different kind of entertainment. As an aspiring writer, I read a lot of books, articles, and blogs, so I can get fresh ideas for my next write up. On the other hand, blogs are use as a marketing strategy and is proven very effective, especially when it is well-written. For sure it will attract many surfers. Moreover, online marketing guarantees to be more effective if a company has a beautiful website design. Toronto is popular for web design services. Without a doubt, you can find a well-skilled web designer (Toronto based). Incredible post! Thanks!
HelloGreat article. I have actually forwarded this to a number of people. I think points number one and two are the most important. I almost think being passionate about your topic is the most important. Passionate bloggers are few and far between, so they stand out from the pack and drive loyal readers. Thanx
For me, blogging is about becoming a resource. I've had people call to hire me just because they read a post on my blog, fletcherfreelance.blogspot.com. I like reading the blogs of like-minded individuals for self-improvement and enrichment. Directory Journal has some really great blogs. I especially like their marketing blog, dirjournal.com/articles.
I agree with you in part. I also believe if you're really interested in learning, SEO is something you can do on your own (if it's a small website or blog and you have the time). I always encourage people to learn the basic SEO at least and I believe it goes a long way. Thanks.
Thanks so much for the kind words Edwin! We'll definitely continue on this path and see where it takes us, hopefully, somewhere good!And I loved happy feet!
I couldn't agree more with you Nunzio!I also look forward to the day I can get a stead (and good) income from my blog and personal consultation. But until that day comes, I guess we'll have to continue with our 9-5pm jobs. Thanks for the comment.
I am constantly experimenting with my blog. Finding out what works and what doesn't. I'm with you on the working by day being a blogger by night. With Financially Digital I started the blog to supplement the consulting/coaching work that I do. Someday though, I would like those roles to be reversed. I want to be a resource to as many people as possible and wouldn't mind doing the consulting work on the side. I play with SEO stuff so that I can work up my income from blogging to be stable and predictable and live and teach the way I really want to be doing. It is tons of work though - I can't wait until I start seeing it pay off. It's all about the little victories right?!
Blogging may be time consuming but you are right is a crucial part of marketing yourself. Great post!
You nailed it on all 5 counts. By blogging consistently, you find your voice just like the penguin in Happy Feet. By forcing yourself to blog often and better, you have to challenge yourself to be better and research and learn with more depth. It is easy to see your clarity and passion for the journey you are on as a blogger.
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