Nowadays it seems like new reports are coming out every day about how potential clients and employers are doing searches online to research people before hiring.
This means you need to be in better control of what they see and the goal here is to control at least the first page of Google as best you can for your brand name keywords so when people search for your brand name they will see mostly or all results owned by you! Here are some simple, yet effective tips to manage your brand better in the Google search results.
1. Create Sites and Subdomains
One of the most powerful ways to get more spots on page one is to create sub domains and other sites that also target your brand’s keywords. If you don’t already own various extensions of your domain such as .net, .org and .co, grab them now so you can develop something on them.
You could create a blog on these domains, a non-profit or anything else you can think of. Ideas for subdomains could include blog.yourdomain.com, reviews.yourdomain.com, coupons.yourdomain.com and so on. The key here is to actually make these sites useful for your visitors and customers in addition to them helping you with your own brand management.
Ranking these additional sites and subdomains for your brand keywords should not be very difficult so long as you get backlinks to them using the proper anchor text and post useful content on them.
2. Go Social
Social profiles are great because they rank really high in the organic search results. Get on every social site possible such as Twitter, Facebook, Google + and even sites like about.me. If you can get your name, a url back to your site and a description, sign up! It’s even better when the site allows you to add html links where the anchor text can be your brand keywords linked back to your website or social profiles. You should also signup to forums in your niche and review sites such as Yelp and Google Places. Basically any authority social site.
Many sites also allow you to link to multiple social profiles, add your RSS feeds and so on. Do this whenever you can and always try and use your brand name when you link back. The more backlinks you get to your sites and social profiles using your brand keywords as the anchor text, the better your rankings will be for those keywords.
3. Stay Active
If you want all your social profiles, sub domains and sites to stay on the first page of Google you need to stay active on them. By active I mean posting fresh content on a regular basis, promoting the sites/profiles and attracting backlinks.
Services like Posterous.com will make your life a lot easier by allowing to you to link up many of your social profiles and blogs together so that when you update Posterous, the content is posted to ALL your synced sites and profiles. This can save you a ton of time.
Start developing your additional sites and social profiles now and you will be thankful you did.
Thanks for sharing This is a great post, I stumbled across your article while looking for some random stuff. Thanks for sharing, I’ll be sure to return regularly.
Being active is so important for brand reputation management. You need to be on your feet in case there is any negative feedback and you need to fix an issue with a customer. They want to be heard and certainly want to hear a response.
First time I heard about posterous. It's free and there's no better price than that. :) As for the first tips, I think the best way to do this is tackle it one by one. Do not try to build multiple subdomains at once as it can overwhelm you. My recent post Mobile Website – Do You Need One?
Hi Gino, thank you for sharing. I agree about the importance of managing your brand on the internet. However according to the above I would take an enormous amount of time to keep up with delivering input to the social sites you have a profile upon. Personally I use a reputation mangement tool to see how we are being mentioned on the social networks. Last but not least I believe in pick the social network(s) that fit your audience and potential group of customers and focus on those. My recent post Google+, de ultieme poging van Google om de internetgebruiker aan zich te binden.