There’s no doubt that participation at social media is growing at an alarming rate. According to a recent survey, 43% of all online consumers are on one social network or another. More and more marketers plan to increase their social media marketing spend. The point is that you can’t ever ignore the potential of social media if you are serious about creating a solid marketing plan for your business.
However, the rapidly increasing growth of social media has also given rise to multiple misconceptions or myths. You, as a smart business owner, need to break out of these myths as quickly as possible.
Given below are 3 biggest myths about social media marketing that you should reject right away to realize the true potential of powerful social platforms like Facebook, Twitter, Linked, YouTube and the recently launched Google Plus.
#1. Social Media is Optional
Thinking that social media marketing is only optional is a huge mistake that businesses can make. As mentioned above, around 43% of all online consumers use one social media website or another.
If you think social media is optional, you should consider these mind-bending statistics –
According to HarpSocial, 53% of people who use Twitter recommend a service or product while tweeting. An Econsultancy report, on the other hand, indicates that around 200 million Facebook users use this social media site via a mobile device. Nuvvo finds out that 1.4 million new blog posts are published everyday.
Businesses should, therefore, quickly reject the myth that social media is not mandatory. No matter what the size of your business is, you can always find and target your audience on the popular social platforms.
#2. Social Media is Tough
Certainly, social media is not going to give you results overnight. Social media marketing is all about connecting with consumers on a personal level. To engage your target audience, you really need to earn their trust, provide solutions to their day-to-day problems and gain credibility for your brand. If you aren’t ready to dedicate yourself to building a community of loyal followers around your brand, you shouldn’t use social media.
#3. Social Media is Free
Anyone who thinks social media is free has, most probably, not used social media yet. If you own a business and want to grow it through social media marketing, you should quickly reject this myth.
Definitely, social networking platforms like Facebook, Twitter, LinkedIn and Google Plus are free to use. However, social media marketing requires an adequate investment of both time and money. Whether you are a small business with just two employees or a company with a thousand employees, you’ll need to spend time on social media. You may also need to spend thousands of dollars on social media marketing depending on the business objectives you want to fulfill.
Beware; such myths can prevent you from using the social media tools effectively! What other social media fears are you still holding onto? Please feel free to share your views and comments below.
Trying to find out what I would need to major in to do social media marketing and some good universities to go to. I have found I would like that a lot and just trying to get an idea. If it is social media marketing I apologize, google has not been too helpful.
You are definitely right. I ignored social media for quite a while (probably down to myth number 2) but I am now giving it a lot more focus. Interestingly since doing this my traffic has increased and customers are starting to come through.
I totally agree with you Obaidul. Social media marketing is present in every business now, so I don't think its optional. Yes, the decision is all yours but I think its a must. Social media is free, yes. But you will spend time on updating it, and if your objective is bigger then you must invest money on it.
I really like this article. You have some really good points that I hadn't considered such as using methods that do cost money as well as just Twitter and Facebook etc. I'm fairly new to marketing via social media and so it's good to know 43% of people use one social media website at least, it definately does show that it isn't an option, that it's more compulsory than that. I have learnt though, how time consuming it is. I've had Twitter for nearly a month now and it isn't as easy to accumilate followers as I thought. Some others within the organisation I work for have written a couple of blog articles on social media, mainly Twitter and how to get the best out of them. This may interest anyone reading this blog or be of some help - it certainly helped me http://www.lucidica.com/blog/category/online-mark...
The part about investing is the biggest thing for people. While you can do it without investing money, you can reach more people thus better visibility for your brand by putting money into your social media efforts. My recent post Improving Ecommerce Conversions
I do agree with Obaidul. Social Media is not optional but is one big option which can make a difference in your business. It can help you manage brand, interact with your target audience and also helps you in maintaining your products social graph. And yes it is definitely not tough. It is a medium of conversation and interaction. Who doesn't want to have direct relationship with their target audience. Social Media provides one such platform. Also, Social Media is not free. It requires your time, energy, money, patience and checks your big quality persistence.
Since I have started using social media to press my sites, I have noticed more traffic from those referrals. It won't replace search engines, but it sure would be nice. My recent post Happy Monday From a Crossfit in Magnolia
Social media marketing has been proven as one of the most effective internet marketing tools available today. Almost everyone has an account in one out of fives or tens of social media platforms and being present there would really produce results. I agree that time and money must also be invested in social media marketing. It takes a lot of commitment in updating information in these platforms. Sometimes, prizes must be raffled off to entice customers to let's say like a fan page in Facebook.
So true. I totally agree with these myths. I've been using social media for my business and I can totally attest to these myths especially the 3rd myth: social media is free. Social media is such a sea of opportunities but if you don't put much of your time, effort, and money, business may grow slow. This is why we should make the most out of every opportunity and do our best with our marketing strategies. My recent post Business Blitz: How To Capture Someone’s Attention In 10 Seconds
You can't consider Social Media optional as all major seach engines including Google now consider Social Media trends while ranking any website for particular keyword, So it's compulsory now not optional. My recent post Goa Carnival 2012
Social media marketing is really proving as the best option for having a boost in traffic. It will surely give an increased profit along with greater number of visitors to the website. This will take the name of the business to very high-level and will make it famous very soon. The number of people visiting the website will also increase for sure. It is very easy to use as well and should be used by the business owners to promote their business.
I especially loved number 3. Every company needs to remember that every marketing activity, even Social Media, must have a positive ROI, including costs like time and resources.
Wow, that is rough. I read the first too hints and I was alright, that cool. Then I read the last one and I wondering does everything always comes with a price. I started social media marketing two days ago, and I feel really pump, now I am feel put down. Any way good post. My recent post Great “how to” article marketing Tip: Learn to Get Content for Website