StayOnSearch

2014 is going to be a Challenging Year for Businesses Using SEO

Adam Rowles December 3, 2013

marketing_2014Thanks to Google’s recent Hummingbird update, it looks like 2014 is going to be another curious year for SEO and online marketing. There will be some major challenges that businesses will have to face in order to increase their visibility online. Here are several examples of what businesses and SEO firms are going to have to deal with during the upcoming year.

Rankings Aren’t Permanent

When businesses start thinking about what they’re going to do during the upcoming year, they often focus on additional keywords they want to be found for. While there’s nothing wrong with wanting to increase their reach online, what many businesses forget is just because they’ve secured a top position for a specific phrase, it doesn’t mean it will stick. In order to prevent traffic from dipping, it is worth dedicating some resources to a maintenance plan.

Not only is it important to focus on keywords within what I call the “click zone” (position 1-5), it is important to focus on keywords between position 5 and 10, because they generally have a great return on investment. Spending a little bit of time on these keywords (position 5-10), can have massive gains.

If a business shifts too much of their focus to new goals and doesn’t keep an eye on their previous achievements, it’s possible for their overall organic traffic to take a significant hit.

Expert Tip: Businesses should allocate some time on improving their top landing pages, to make sure they secure or even improve their rankings.

Certain Issues May Require Deeper Investigation

While Google Analytics can provide a lot of useful information, what they initially show may not paint the full picture. For example, when Apple updated iOS last year, it caused a referrer issue that made traffic sent from mobile browser Safari showed up as direct instead of from search. This led to plenty of people getting worried because they saw a major drop in their organic traffic. It wasn’t until they had time to dig deeper that they found the full story.

When businesses get in a hurry and don’t take the time to fully investigate a change, they may end up making the wrong decision about how to react.

Expert Tip: It is important businesses are proactive instead of reactive – otherwise they will end up making a mistake they might regret.

future_of_marketingNo More Keywords

Google recently announced that they’re going to start encrypting all search terms. What that means is instead of only some searches showing up as not provided, the majority of organic traffic is eventually going to be handled that way.

On October 1st, 80.78% of keywords resulted in not provided. This is going to fundamentally change the way that many sites approach their keyword research and strategy. It’s also going to make it significantly harder for businesses to pinpoint the keywords that are sending the type of traffic they want.

For many businesses and marketers, this huge shift means they’re going to have to experiment with a variety of new tools and tactics in order to figure out what will work best for them.

Expert Tip: Link Webmaster Tools and Google Analytics to get more keyword insights such as keyword avg. positions, impression and click data. Keep in mind this data isn’t entirely accurate – however it is great for insights.

Don’t Put All Your Eggs into One Basket
Between Google’s mobile search, local results, and the influence of Google+, it’s crucial for businesses to expand their approach to SEO to consider factors such as localisation and social signals.

Google are continually updating their algorithm to eliminate / penalise any business trying to manipulating the system and to display the most relevant results to the searcher. What this means for businesses is that Google is becoming smarter and will be focusing on many other metrics, such as social signals that would suggest the real reputation of a business, not that of manipulative link building or onsite optimization etc.

Expert Tip: Business should focus less on rankings and start monitoring other metrics such as social signals, brand mentions and content marketing.

A Quick Fix May Have Long-Term Consequences

Quick SEO fixes aren’t necessarily done in a way that’s meant to be spammy. Unfortunately, if a business doesn’t know the possible implications, this type of tactic may end up having them penalised. Even though it will probably take more work, coming up with a more sustainable strategy will yield more results in the long term.

Expert Tip: Instead of trying to manipulate the system, business should optimise for the end-user instead. They should write valuable and useful content for their target audience.

How Can You Make Your SEO Efforts a Success?

The SEO process can be quite complicated and involve a lot of effort; most businesses find that it’s better to hire a professional SEO company who keeps up to date with the latest SEO updates, such as Google Hummingbird. There’s a huge difference in quality among companies in this field.

In addition to going through the standard process of carefully researching a company, it’s useful to take time to define what your goals are. By knowing exactly what you expect a SEO firm to deliver, any potential company you interview will have an opportunity to demonstrate whether or not they’re capable of delivering on those specific outcomes. Once you do find the right partner to help you with SEO, you’ll be very happy with just how much can be accomplished through this form of marketing.

218 comments
mdruhul3020
mdruhul3020

This is a great post and Thank you very much for sharing this valuable information

wadirin89
wadirin89

Yout aerticle is very helpful.. Thanks http:/indojasapenerjemah.com

BrandingMatt
BrandingMatt

That challenging, in fact, that you haven't posted anything about it since the start of the year.

onlinpharma
onlinpharma

hi this is vishal, good information and good explaining about humbingbird actually. and you give information in details so i uderstand well to know what is new seo and updates!!!

http://www.feedarticles.com/

homeworkhelpout
homeworkhelpout

This is really helpful to all web designers and bloggers to increase their site traffic and page rank. Thank you for your tips. www.homeworkhelpout.com

sattamatkaf0
sattamatkaf0

Free Satta Matka Kalyan Jodi Single Fix 100 % sattamat.com


Free Matka Result

imon0420
imon0420

  • Send Flowers to Italy on Mother’s Day is now very easy and simple as online florist stands by the side of us at any hour of the day. Keep your mother smiling and happy with the beauty of Gifts and express your love.Send Flowers to Mom in Italy and spread the air of love and affection all around. http://logospayroll.com spread the air of love and affection all around.

imon0420
imon0420

I am really agree with you, Actually Truth is mealtime sour. SEO is becoming hardly task day by day. <a href="http://logospayroll.com">Tax calculator </a>.

MalisaSoe
MalisaSoe

Truth is sour. you have to do lot of struggle to get up to the mark. Seo is becoming really hard and harder day by day. We need to update ourselves. Dont do what google not says to do that is all.

Mobel India
Mobel India

Nice Post..

Contemporary Home Furniture for Your lovable Home

Furniture is among the most fundamental objects in all homes. An individual takes great interest in planning as well as designing all parts of their home for it to truly reflect their standard of living.

Choice of home furniture is n’t a simple task and is among the overwhelming challenges you must face. Therefore, be careful ahead of buying anything for your home. The days are past when house furniture happened to be crafted from wood only and the present day furniture is crafted from wood, glass, steel,  leather, plastic, granite with the list tending to be never-ending. With many options at your disposal, you can pick diverse themes for all parts of your home to make it appear distinctive and special.

http://www.mobelindia.com

http://www.mobelhomestore.com

jenifferjimenez
jenifferjimenez

This is very useful for sharing .Thanks for sharing this article

Bewus
Bewus

Challenge accepted! 

RuhulAmin1
RuhulAmin1

This site is very good to me. Because this site has much more sense post. So I am posting at the site. I would like to know more of the unknown. Top posts and takes a lot of good to me and to all of the beautiful and the good. The post is pretty much articles. Artwork in this post is very good site.

Thanks for nice post

bhupirana79
bhupirana79

Hi Admin,

Nice Post. Thanks for sharing

isratjahan
isratjahan

Very Nice.. This is Awesome Information.. it is very helpful to me.

RexAbraham
RexAbraham

You told something new!! Good for all ! 

I’d like to get motivated. Maybe you have some ideas you can share....

Rex from Bizbilla.com

HinaIsmail
HinaIsmail

well SEO is some thing that has been always difficult from its start. The sudden changes in algorithms and search patterns, they are all things that we have to study and to watch for everyday to keep ourselves updated.. Http://PcSoftwarespro.com

TareqMahmud
TareqMahmud

this is a web site you can earn money easily .

more/:www.websonjob.com

jremes84
jremes84

First of all. Content is a king. Content, content and once more content. Internet is full of "fly-by-night" SEO companies which still do think that meta keywords have any kind of relevance. (Hint: they don't)


Internet business is NOT get-rich-quick scheme. SEO and Internet marketing are high-pain / high-gain fields, which will reward you if you are willing to put an effort to it. 


Juha Remes

http://www.juharemes.com

TareqMahmud
TareqMahmud

very nice for seo

more:www.websonjob.com

ameerhamza7110
ameerhamza7110

I just wanna tell that it is really a very good post and we can quote it as never seen before also the information about another important thing is given bellow.

Disaster Recovery Services:

http://greatsys.com/on-demand-services

GCS provides a customized backup and disaster plan that delivers all the security, flexibility, and assistance you need to protect your valuable data.

thank you in advance!

Login to your account

Can't remember your Password ?

Register for this site!