Seo has its benefits and losses too. If you are talking about the positive seo that only concerns with the improvement of your site is not a joke. It has many things involved that are just beyond the reach of a newbie or new blogger. Well good luck to those trying for it :)
2014 is going to be a Challenging Year for Businesses Using SEO
Thanks to Google’s recent Hummingbird update, it looks like 2014 is going to be another curious year for SEO and online marketing. There will be some major challenges that businesses will have to face in order to increase their visibility online. Here are several examples of what businesses and SEO firms are going to have to deal with during the upcoming year.
Rankings Aren’t Permanent
When businesses start thinking about what they’re going to do during the upcoming year, they often focus on additional keywords they want to be found for. While there’s nothing wrong with wanting to increase their reach online, what many businesses forget is just because they’ve secured a top position for a specific phrase, it doesn’t mean it will stick. In order to prevent traffic from dipping, it is worth dedicating some resources to a maintenance plan.
Not only is it important to focus on keywords within what I call the “click zone” (position 1-5), it is important to focus on keywords between position 5 and 10, because they generally have a great return on investment. Spending a little bit of time on these keywords (position 5-10), can have massive gains.
If a business shifts too much of their focus to new goals and doesn’t keep an eye on their previous achievements, it’s possible for their overall organic traffic to take a significant hit.
Expert Tip: Businesses should allocate some time on improving their top landing pages, to make sure they secure or even improve their rankings.
Certain Issues May Require Deeper Investigation
While Google Analytics can provide a lot of useful information, what they initially show may not paint the full picture. For example, when Apple updated iOS last year, it caused a referrer issue that made traffic sent from mobile browser Safari showed up as direct instead of from search. This led to plenty of people getting worried because they saw a major drop in their organic traffic. It wasn’t until they had time to dig deeper that they found the full story.
When businesses get in a hurry and don’t take the time to fully investigate a change, they may end up making the wrong decision about how to react.
Expert Tip: It is important businesses are proactive instead of reactive – otherwise they will end up making a mistake they might regret.
No More Keywords
Google recently announced that they’re going to start encrypting all search terms. What that means is instead of only some searches showing up as not provided, the majority of organic traffic is eventually going to be handled that way.
On October 1st, 80.78% of keywords resulted in not provided. This is going to fundamentally change the way that many sites approach their keyword research and strategy. It’s also going to make it significantly harder for businesses to pinpoint the keywords that are sending the type of traffic they want.
For many businesses and marketers, this huge shift means they’re going to have to experiment with a variety of new tools and tactics in order to figure out what will work best for them.
Expert Tip: Link Webmaster Tools and Google Analytics to get more keyword insights such as keyword avg. positions, impression and click data. Keep in mind this data isn’t entirely accurate – however it is great for insights.
Don’t Put All Your Eggs into One Basket
Between Google’s mobile search, local results, and the influence of Google+, it’s crucial for businesses to expand their approach to SEO to consider factors such as localisation and social signals.
Google are continually updating their algorithm to eliminate / penalise any business trying to manipulating the system and to display the most relevant results to the searcher. What this means for businesses is that Google is becoming smarter and will be focusing on many other metrics, such as social signals that would suggest the real reputation of a business, not that of manipulative link building or onsite optimization etc.
Expert Tip: Business should focus less on rankings and start monitoring other metrics such as social signals, brand mentions and content marketing.
A Quick Fix May Have Long-Term Consequences
Quick SEO fixes aren’t necessarily done in a way that’s meant to be spammy. Unfortunately, if a business doesn’t know the possible implications, this type of tactic may end up having them penalised. Even though it will probably take more work, coming up with a more sustainable strategy will yield more results in the long term.
Expert Tip: Instead of trying to manipulate the system, business should optimise for the end-user instead. They should write valuable and useful content for their target audience.
How Can You Make Your SEO Efforts a Success?
The SEO process can be quite complicated and involve a lot of effort; most businesses find that it’s better to hire a professional SEO company who keeps up to date with the latest SEO updates, such as Google Hummingbird. There’s a huge difference in quality among companies in this field.
In addition to going through the standard process of carefully researching a company, it’s useful to take time to define what your goals are. By knowing exactly what you expect a SEO firm to deliver, any potential company you interview will have an opportunity to demonstrate whether or not they’re capable of delivering on those specific outcomes. Once you do find the right partner to help you with SEO, you’ll be very happy with just how much can be accomplished through this form of marketing.
About the Author
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Yeah it's look like 2014 is challenging for SEO . We doing a SEO for http://restinnhotel.net. just visit it and look service of Rest Inn Hotel.
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I think the most important here is the unique benefit. You really have to learn how to stand out from the competition in 2014 SEO. Without it, people have no reason to choose you over other types of businesses.
Hi man thanks it is a great and knowledgeable post
Brilliant info. The start of the year was challenging for me due to SEO changes however, I have picked up great skills. Great article - Thanks
Great post you wrote man year 2014 is really much challenging for me i faced many difficulties ans still hoping for best sure, i will get blessings soon http://androidpail.com/
Awesome Article.I know about SEO. But i want to know how much time to get high PR.
very useful and interesting information for seo. thanks for this information.
Wonderful article, I hope this website always gives the information quality.
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Thanks For Article. Your Article Is Very Useful. I Have Started SEO Work. I Have Completed On Page SEO. I will Start Off Page SEO. I do not Know Proper Off Page SEO. Please Suggest Me any Off Page Article.
great ideas about businesses with SEO.
thanksful to you that shared this kind of information
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I am happy to find so many useful information here in the post, we need
develop more strategies in this regard, thanks for sharing.
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Google has taken it very seriously that the users get the right content for the queries they search for.
Just awesome. was looking for this information online... searching google like crazy. Thanks
a lot.. keep it up.
helpful information tnanks for posting keep it up.......
Thanks for your information
Awesome posting. I'm looking for information about this. Thanks for sharing :)
I don't think that in this 2014, SEO is interesting.
As my opinion SEO is getting very difficult in this year. So, I am not agree with you.
But all the same it's a great article.
Thanks for sharing :)
Well there is no doubt about it Seo becomes so challenging i am giving you the example of forums they allowed one link in signatures but when you post a valid link in thread they just block the account without knowing was that a valid link? anyways thanks for this content. I am sending this comment via my Samsung S5 if you want to see the specifications and price you can check a well http://www.myshop.com.pk/smartphone-mobile/samsung-mobile
Yes, you are Correct I agree this information.. I am Very Happy to Read this post.. Thanks
Thanks for updating wonderful article about new trends on SEO in 2014..After humming bird lots of sites are going down including my site also..Please share some recovery tips.This is my site..http://www.rchnaturalproducts.com.au/
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Thanks for great post ...keep it up seo is main source for evey website...
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Very Nice Post Brother.
Keep it Up :-)
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It's definitely getting more competitive. Especially now going into 2015! http://youtu.be/DH4l7oSNHDo
Thank you for share this post but there are lots of algorithm changes occurred already on 17th October 2014 when Google run their Penguin update after one year.
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that is bad for SEO earners.
I read your post and I appreciate your efforts. The information that you share in the above article is very nice and useful. I love this article. It’s a really great article. Thanks for sharing.
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Great article, thanks for the share!
I think helpful for seo.
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