Monthly Archives: September 2010
Reputation Management for Your Personal Brand
Online reputation management is not just a strategy to consider if something negative surfaces about you. It should begin early on, because the longer something has been online, the more authority it will have. If one of your goals is to see nothing but positive items in search results for your name, then here are [...]
How to Create a Social Media Conversion Funnel
Defining your social media goals As with any other type of marketing initiative, social media marketing must begin with a goal. For marketers many times these goals will be: Increasing awareness, loyalty and influence Measuring public opinion Market research Increasing customer satisfaction All of these goals are worthy on their own, but the ultimate bottom [...]
How to Optimize Your Website URLs for Search Engines– and for People
Improving the URL structure of your website is one of the most important on-page optimization techniques. If you thought it was only the title and the description of your website that matter in terms of gaining better rankings in search engines, you need to think again. The URL structure of your website should also be [...]
Get More Retweets with These Plugins, Apps, and Services
There is a lot of information about how to get more retweets for your content, the most popular being the Science of Retweets with Dan Zarrella of Hubspot. But the simplest way to get retweets is to make your content easy to retweet. Amazingly, I still see lots of sites that neglect to have any [...]
Making the Most Out of Facebook Fan Pages
Since my last post, Making The Most Out of Google Places got such good feedback, I thought I would do a similar style post for Facebook Fan Pages. Facebook Fan Pages if used correctly, can be a great way to drive traffic, generate leads and sales. When Facebook first launched, it was primarily used to [...]
8 Features You MUST Include on Your E-commerce Site
E-commerce sites come in lots of different flavors with many bells and whistles. There are so many features you can add to your site, especially if you follow the practices of some of the more cutting-edge vendors. But don’t forget the basics. Here are eight features you MUST include on your website. A Phone Number [...]
Setting Up Your Google Profile for Google Buzz Users
Is it silly to think of being active on Twitter, Facebook, or YouTube without fully filling out your profiles on those networks? Then what about the people who are active on Buzz, but have not completed their Google Profile? Google Profiles let you enter a lot of information about yourself, from your current job position, [...]
Making the Most Out of Google Places
Recently I have been very impressed with the new Google Places aka Local Business Center. They have been continuing to add new features to your Local Business Listing that allow you really make the listing a viable marketing tool. As you probably have noticed, search is becoming much more targeted and focused, so utilizing not [...]