Monthly Archives: April 2010

How To Measure Social Media ROI

Mark Thompson April 12, 2010

Measure the ROI from a social media campaign, is much different than measuring a Pay-Per-Click or Banner Placement campaign.  The reason is because there are many qualitative factors and other moving pieces that are hard to measure.  Things like branding, company overhead, sentiment, customer interaction and exposure are all extremely difficult to measure using the… Continue Reading »

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