Eye Tracking Study: How People Consume Information on the Internet

Writing for the internet has a totally different style than a typical PR release or article. They way people consume information on the internet is completely different as well. This post will go through some examples of different eye tracking studies to see how people look at certain websites. I will also give some pointers on how you can keep your user engaged in your content longer. Search Engine Results Page (SERP)This is a heat map from a Google SERP. You can see that the majority of the users will start from the top left and work their way down the page. They will also drift over to the...