The Silo Effect: Content Development Built Around Keyword Segmentation

As we all know, content development is a big part of any successful SEO strategy. That is why your initial keyword research is so crucial. If you optimize content for keywords that are not being searched, than what’s the point? The key is to identify silos or groups of searched keywords that are related to each other and develop pages for each set of keywords. Not only will your pages be better optimized for search, but they will be more targeted for the end-user. For Example: Let’s take a company that sells awards and engravings. On their website, they have 3 pages devoted to their products....
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