Like any company, you have a budget. So how do you know if you are putting your internet marketing dollars to good use? Unfortunately there is no secret formulate to follow that tells you what percentage of your budget you should be spending on each marketing approach. However there are ways to effectively maximize your budget. When it comes to spending money on the internet there are dozens of ways you can go about it. Search Engine Marketing, Search Engine Optimization, E-mail Marketing, Banner Ads, Video Marketing, Affiliate Marketing, Pay Per Click Advertising, Display Ads, Classified Ads,...

If you are managing pay per click campaigns, both on an agency level or as an in-house marketer, you are constantly trying to figure out the best way to maximize your ad spend. Depending on what type of budget you are working with, you may be spending a few minutes a day or several hours a day trying to maximize your conversions. So at what point do you implement a bid management tool, if at all? This post will talk about how BMTs can help effectively manage your PPC campaigns, as well as help you judge when or if you need a BMT. Here are the 3 questions we will look at. How do I know if a bid...