Archive: September, 2008

Investing Your Internet Marketing Dollars Wisely

Posted by Mark Thompson - September 9, 2008 - SEM, SEO

Like any company, you have a budget. So how do you know if you are putting your internet marketing dollars to good use? Unfortunately there is no secret formulate to follow that tells you what percentage of your budget you should be spending on each marketing approach. However there are ways to effectively maximize your […]

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When To Implement a Bid Management Tool

Posted by Mark Thompson - September 2, 2008 - SEM

If you are managing pay per click campaigns, both on an agency level or as an in-house marketer, you are constantly trying to figure out the best way to maximize your ad spend. Depending on what type of budget you are working with, you may be spending a few minutes a day or several hours […]

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