Archive: July, 2008

Guide to Decrypting Google’s Ad Quality Score

Posted by Mark Thompson - July 29, 2008 - SEM
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Have you ever wondered how Google determines where to rank your pay-per-click (PPC) ads in the sponsored search results? Google has come up with what they call an Ad Quality Score that will help explain how they go about ranking ads. Google defines Ad Quality Score a dynamic metric assigned to each of your keywords. […]

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vFlyer: Online Marketing Platform for Real Estate Professionals

Posted by Mark Thompson - July 22, 2008 - Ecommerce
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For people who are not familiar with vFlyer, they are a classified ad creation, management, and submission platform, allowing sellers to quickly reach consumers in multiple marketplaces by creating attractive “virtual flyers”. I am not a real estate professional by any means; however we have helped a bunch of real estate brokers and agents with […]

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Formulating an Internet Marketing Strategy: Asking the Right Questions?

Posted by Mark Thompson - July 21, 2008 - Analytics, SEM, SEO
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It doesn’t matter if you are building a new website, conducting search engine optimization, PPC advertising, or a social media strategy, there are always going to be important questions that need to be answered by the client. Having detailed answers to these questions will help you formulate a much better strategy. I broke up the […]

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Real Life SEO Problems – For SEO’s Working With Small-Medium Size Companies

Posted by Mark Thompson - July 16, 2008 - SEO
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Let’s face it, the majority of us SEO’s and agencies do not work with fortune 500 companies. We mainly work with small to medium size businesses that have minimal to no in-house marketing team to work with. Many of the more popular SEO blogs give great recommendations on how to form detailed SEO strategies. However […]

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Your Website SEO Checkup: Part 8 of 8 – Blackhat SEO Tactics

Posted by Mark Thompson - July 15, 2008 - SEO
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WARNING: Blackhat SEO are things NOT to do to improve your website rankings. They can result in lower search rankings or get your site completely banned from search engines. It use to be that people could perform these blackhat SEO tactics on a website and increase their search rankings dramatically. Some developers knew that it […]

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Your Website SEO Checkup: Part 7 of 8 – Testing

Posted by Mark Thompson - July 11, 2008 - SEO
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Testing can be a never ending battle, depending on how thorough you are looking to test. The idea is to find the most effective web page that will lead to the best results. Your results may be, increased time on site, increase in page views, increase in # of signups, etc… There are two main […]

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Your Website SEO Checkup: Part 6 of 8 – Social Community Building

Posted by Mark Thompson - July 10, 2008 - SEO
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With new social communities popping up everywhere, it is hard to ignore them as a new means of communication with your target market. Social communities have broken the communication barrier between marketers and consumers. With Social Bookmarking sites like Digg, StumbleUpon, Del.icio.us; Social Networking sites like LinkedIn, MySpace, Facebook; and Social Content Sharing sites like […]

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Your Website SEO Checkup: Part 5 of 8 – Link Building

Posted by Mark Thompson - July 1, 2008 - SEO
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Link Building is probably the biggest aspect of off-site SEO. In this post I discuss how to find links, analyze your competitors for top link partners, how to develop great content for people to link to, and how to spread the word about your content. Analyzing Links There are a number of Link Building tools […]

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