Have you ever wondered how Google determines where to rank your pay-per-click (PPC) ads in the sponsored search results? Google has come up with what they call an Ad Quality Score that will help explain how they go about ranking ads. Google defines Ad Quality Score a dynamic metric assigned to each of your keywords. [...]
Read MoreFor people who are not familiar with vFlyer, they are a classified ad creation, management, and submission platform, allowing sellers to quickly reach consumers in multiple marketplaces by creating attractive “virtual flyers”. I am not a real estate professional by any means; however we have helped a bunch of real estate brokers and agents with [...]
Read MoreIt doesn’t matter if you are building a new website, conducting search engine optimization, PPC advertising, or a social media strategy, there are always going to be important questions that need to be answered by the client. Having detailed answers to these questions will help you formulate a much better strategy. I broke up the [...]
Read MoreLet’s face it, the majority of us SEO’s and agencies do not work with fortune 500 companies. We mainly work with small to medium size businesses that have minimal to no in-house marketing team to work with. Many of the more popular SEO blogs give great recommendations on how to form detailed SEO strategies. However [...]
Read MoreWARNING: Blackhat SEO are things NOT to do to improve your website rankings. They can result in lower search rankings or get your site completely banned from search engines. It use to be that people could perform these blackhat SEO tactics on a website and increase their search rankings dramatically. Some developers knew that it [...]
Read MoreTesting can be a never ending battle, depending on how thorough you are looking to test. The idea is to find the most effective web page that will lead to the best results. Your results may be, increased time on site, increase in page views, increase in # of signups, etc… There are two main [...]
Read MoreWith new social communities popping up everywhere, it is hard to ignore them as a new means of communication with your target market. Social communities have broken the communication barrier between marketers and consumers. With Social Bookmarking sites like Digg, StumbleUpon, Del.icio.us; Social Networking sites like LinkedIn, MySpace, Facebook; and Social Content Sharing sites like [...]
Read MoreLink Building is probably the biggest aspect of off-site SEO. In this post I discuss how to find links, analyze your competitors for top link partners, how to develop great content for people to link to, and how to spread the word about your content. Analyzing Links There are a number of Link Building tools [...]
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Mark is the creator of StayOnSearch and has been a full-time Internet Marketer and Entrepreneur since 2007.
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