Archive: June, 2008

Live From SMX Seattle: What You Should Be Measuring – But Aren’t

Posted by Mark Thompson - June 4, 2008 - News, SEO
0

  Moderator: Chris Sherman, Executive Editor, Search Engine Land Speakers:     Akin Arikan, Senior Manager, Internet Marketing, Unica Corporation Christine Churchill, President, KeyRelevance Rich Devine, Director of Search, ZAAZ Ryan Gibson, Director of Marketing, Rimm-Kaufman Group Christine Churchill 63% of purchases by consumers who conducted online searches for various product categories occur offline. Many companies push […]

Read More

Live From SMX Seattle: Search Marketing & Surviving A Recession

Posted by Mark Thompson - June 4, 2008 - News, SEM
0

Search Marketing & Surviving a Recession  Moderator: Jeffrey Rohrs, VP of Marketing at ExactTarget Speakers: Andrew Beckman, President of Location3 Media Dave Davies, CEO of Beanstalk Search Engine Positioning Russ Mann, CEO of Covario Jon Miller, VP of Marketing at Marketo This was a back and forth discussion talking about the economy, how the recession […]

Read More

Live From SMX Seattle: Closing The Loop: Are You Tracking Every Lead?

Posted by Mark Thompson - June 4, 2008 - News, SEM
0

Moderator: Chris Sherman, Executive Editor of Search Engine Land Speakers: Adam Goldberg, Co-Founder and Chief Innovation Officer of ClearSaleing Alissa Ruehl, Manager of Paid Search Services at Apogee Search John Tawadros, COO of iProspect Lauren Vaccarello, Director of SEM and Analytics at FXCM   John Tawadros talked about being able to track all touch points […]

Read More

Live From SMX Seattle: Conversion Optimization – Winning After They Arrive

Posted by Mark Thompson - June 4, 2008 - News, SEO
1

Moderator: Jeffrey Rohrs, Vice President, Marketing, ExactTarget Speakers: Scott Brinker, President and CTO of Ion Interactive Robert Bergquist, CEO of Widemile Tom Leung, Business Product Manager at Google Jonathon Mendez, Founder and CEO of RAMP Digital Tom Leung talked about creating a great ad and beautiful landing pages. Ad Creative: 0-3 seconds, 3% of pixels, […]

Read More

The Developer, The SEO Specialist: How to Play Nice

Posted by Mark Thompson - June 4, 2008 - Design/Development, SEO
2

The SEO Specialist and Web Developer relationship is very important. If the communication between the two is lax, the client is the one who suffers. I have been developing websites for the past six years, and until recently I have not had the opportunity to work with an in-house SEO specialist. The communication between us […]

Read More

Live from SMX Seattle: Blow Your Mind Link Building Techniques

Posted by Mark Thompson - June 4, 2008 - News, SEO
1

Danny Sullivan kicked things off for SMX Advanced with a warm welcome and an interview with Kevin Johnson, President of Platform & Services division for Microsoft. The first session I attended was all about Link Building. There were some interesting takes on some new non-traditional ways to build links, along with the more traditional approaches.  […]

Read More

SEM vs SEO: Short-Term vs Long-Term

Posted by Mark Thompson - June 3, 2008 - SEM, SEO
0

For clients, it can be hard to see the big picture when it comes to an effective internet marketing strategy. Their initial response is similar to “I need to get traffic to my site immediately. How can I get results today?”. The mentality is always now, now, now! Before you can even respond to that […]

Read More

Top 5 Free SEO Tools

Posted by Mark Thompson - June 2, 2008 - Tools
10

There are hundreds of free Search Engine Optimization tools out there. I have selected 5 of what I think are the must robust and useful SEO tools on the web. SEO Book’s: SEO for Firefox Aaron Wall’s SEO for Firefox, is a Firefox extension that you can download and use on your Firefox browser. It […]

Read More