Monthly Archives: June 2008

The 3 Tier Keyword Structure

Mark Thompson June 12, 2008

So are you optimizing your pages the right way??? Brad Fallon, a leading search marketer, discussed a great way to structure your keywords/phrases on your website. He broke it up into 3 tiers. I will use the example he uses on his Stompernet video. Brad owns an ecommerce site, selling wedding favors. 1st Tier Keywords… Continue Reading »

Live From SMX Seattle: Analytics Every SEO Needs To Know

Mark Thompson June 5, 2008

Moderator: Rand Fishkin, Co-Founder and CEO, SEOmoz Speakers: Brian Klais, Executive Vice President, Search, Netconcepts Laura Lippay, Group Program Manager, Search Strategy, Yahoo Jonah Stein, Founder, ItsTheROI Richard Zwicky, President, Enquisite Jonah Stein, 10 Essential Natural Search KPI’s (Key Performance Indicators) Brand to Non-Brand Ratio Traffic Unique Pages How large is your site? Have many… Continue Reading »

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