Content is the heart and soul of any good SEO strategy. Creating unique and compelling content is probably one of the hardest parts of anyone’s SEO efforts. Search Engines love a website/blog that is updated frequently with lots of new, fresh content. The more frequently your content is being updated, the more search engines will [...]
Read MoreWhen we talk about website usability we talk about the overall experience you give the user. That includes the overall design, navigation, content layout, calls to actions, accessibility and functionality of your site. I want to give you some tips on each of these points that will help your users stay on your site longer, [...]
Read MoreKeyword Research is vital to any effective search engine optimization campaign. If you optimize your site for the wrong keywords you could miss out on lots of traffic and potential customers that are trying to find what you do. I have broken up the keyword research process in phases to make it easy to understand.
Initial [...]
Read MoreProbably the most important part of Search Engine Optimization is making sure that your website is search engine friendly. When I say search engine friendly, I mean that when search engines “crawl” your site, they are able to read all of the content, links, and pages within your site.
Big NoNo’s for Search Engines
Using Flash, Images, [...]
Read MorePart 1: Search Engine Friendly Site Structure
NoNo’s for Search Engines
Using a Text Navigation
Creating Static Pages
Descriptive URL’s
Internal Linking Structure
Part 2: Keyword Research
Initial Keyword List
Analytics Data
Keyword Research Tool
Analyze Your Master Keyword List
Test In PPC
Implementing Those Keywords
Part 3: Website Usability
Initial Keyword List
Design
Navigation
Functionality
Content Layout
Call To Action
Part 4: Content Optimization
Types of Content
Optimizing Your Content
Keyword Density
Anchor [...]
A Cookie is a pretty easy concept to understand. It is simply a tracking code that is stored on the user’s computer for a determined amount of time to track their ID session, navigation, and preferences. Where is can be a bit confusing is when you talk about the different types of cookies. There are [...]
Read MoreClients always seem to ask what bounce rate is. I wanted to explain what bounce rate is, the factors that determine bounce rate, how you should analyze it, and in what cases you should take action to lower your bounce rate.
Defining Bounce Rate
A Bounce is simply a visitor coming to your site or page and [...]
Read MoreWhen looking to setup a merchant account, both Paypal and Google Checkout are great solutions. They both have pros and cons but I wanted to give a brief overview of the two merchant solutions.
Solutions
Paypal
Paypal offers both a personal and business account.
Google Checkout
One type of account. Requires a Google Account to sign up.
Buttons Available
Paypal
Google Checkout
Integration
Paypal
Basic: Allows [...]
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Mark is the creator of StayOnSearch and has been a full-time Internet Marketer and Entrepreneur since 2007.
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