Archive: June, 2008

Your Website SEO Checkup: Part 4 of 8 – Content Optimization

Posted by Mark Thompson - June 30, 2008 - SEO
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Content is the heart and soul of any good SEO strategy. Creating unique and compelling content is probably one of the hardest parts of anyone’s SEO efforts. Search Engines love a website/blog that is updated frequently with lots of new, fresh content. The more frequently your content is being updated, the more search engines will […]

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Your Website SEO Checkup: Part 3 of 8 – Website Usability

Posted by Mark Thompson - June 26, 2008 - Design/Development, SEO
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When we talk about website usability we talk about the overall experience you give the user. That includes the overall design, navigation, content layout, calls to actions, accessibility and functionality of your site. I want to give you some tips on each of these points that will help your users stay on your site longer, […]

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Your Website SEO Checkup: Part 2 of 8 – Keyword Research

Posted by Mark Thompson - June 24, 2008 - SEO
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Keyword Research is vital to any effective search engine optimization campaign. If you optimize your site for the wrong keywords you could miss out on lots of traffic and potential customers that are trying to find what you do. I have broken up the keyword research process in phases to make it easy to understand. […]

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Your Website SEO Checkup: Part 1 of 8 – Search Engine Friendly Site Structure

Posted by Mark Thompson - June 24, 2008 - Design/Development, SEO
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Probably the most important part of Search Engine Optimization is making sure that your website is search engine friendly. When I say search engine friendly, I mean that when search engines “crawl” your site, they are able to read all of the content, links, and pages within your site. Big NoNo’s for Search Engines Using […]

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Your Website SEO Checkup: 8 Part Series

Posted by Mark Thompson - June 24, 2008 - Design/Development, SEO
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Part 1: Search Engine Friendly Site Structure NoNo’s for Search Engines Using a Text Navigation Creating Static Pages Descriptive URL’s Internal Linking Structure Part 2: Keyword Research Initial Keyword List  Analytics Data  Keyword Research Tool Analyze Your Master Keyword List Test In PPC Implementing Those Keywords Part 3: Website Usability Initial Keyword List  Design Navigation […]

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The Pros and Cons of 1st and 3rd Party Cookies

Posted by Mark Thompson - June 23, 2008 - Analytics, Design/Development
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A Cookie is a pretty easy concept to understand. It is simply a tracking code that is stored on the user’s computer for a determined amount of time to track their ID session, navigation, and preferences. Where is can be a bit confusing is when you talk about the different types of cookies. There are […]

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Lowering Your Bounce Rate: What to Analyze

Posted by Mark Thompson - June 20, 2008 - Analytics
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Clients always seem to ask what bounce rate is. I wanted to explain what bounce rate is, the factors that determine bounce rate, how you should analyze it, and in what cases you should take action to lower your bounce rate. Defining Bounce Rate A Bounce is simply a visitor coming to your site or […]

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Paypal vs Google Checkout

Posted by Mark Thompson - June 17, 2008 - Ecommerce
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When looking to setup a merchant account, both Paypal and Google Checkout are great solutions. They both have pros and cons but I wanted to give a brief overview of the two merchant solutions. Solutions Paypal Paypal offers both a personal and business account. Google Checkout One type of account. Requires a Google Account to […]

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