14 Free SEO Tools and Resources from SEOmoz

Posted by Kristi Hines - September 7, 2010 - SEO, Tools - 16 Comments

SEOmoz just updated their site with a new design, as well as some new resources. Here are the best SEO resources offered by SEOmoz without having to be a PRO member. Simply sign up for a free account and take advantage of the following resources.

Free SEOmoz Tools

There is nothing more important to someone in SEO and Internet marketing than a strong toolset. Here are the best free tools that SEOmoz has to offer.

Free Link Building and Competitive Analysis Tools

First, let’s start with free tools for link building research and competitor analysis.

Open Site Explorer

Open Site Explorer allows you to analyze the first 1,000 backlinks of any domain. For the top 20, you can see more advanced metrics, such as the anchor text used to link to the domain and the page / site authority. You can sort the backlinks to show only followed, 301, or nofollowed links, as well as links from all pages, external or internal pages, and links to a specific page, the subdomain, or the entire domain.

You will also be able to see the top 20 linked to pages on the domain, the top 20 highest authority domains linking to the queried domain, the top 20 most used anchor text, and other link metrics. You can run an unlimited amount of reports daily.

SEOmoz Open Site Explorer Metrics

Also available is a comparison report of two URLs so you can see the overall metrics for both as well as the top 20 incoming link domains side to side.

SEOmoz Open Site Explorer Compare Metrics

mozBar

The mozBar is a free SEO toolbar for Firefox. It shows you the number of incoming links for the page / domain you are on, as well as offers a toggle for highlighting nofollow links.

SEOmoz mozBar SEO Toolbar for Firefox

You can also Analyze Page, which shows you various metrics such as total links, page element analysis (title, meta description, and header tags), and page attributes (load time, ip address, and on-page internal and external outgoing links.

SEOmoz mozBar SEO Toolbar for Firefox

Trifecta

Trifeca measures the strength and popularity of a domain. Free members can run one Trifecta SEO report daily. It looks at data such as the PageRank of the homepage and the top 10 pages on the domain, DMOZ links, Google News mentions, Compete rank, Alexa rank, Yahoo Site Explorer backlinks, and other statistics, each with a link to the original source of information.

This tool also provides a list of resources to help you improve your score, based on the areas you need improvement in, such as basic SEO, web design, and traffic generation.

Historical PageRank Checker

Want to know if a domain is getting stronger or weaker? The Historical PageRank Checker shows the PageRank history of a domain going back at least 3 years.

SEOmoz API

The SEOmoz free API allows you to pull a limited number of domain metrics into your applications, with attribution back to SEOmoz.

Top 500 Site

If you’re interested in what it takes to be one of the top sites on the Internet based on domain authority and links, check out the top 500 sites and, even more interesting, the top 500 pages.

Free Keyword Research Tools

Although there are more tools for Pro members, they do provide some useful tools for free use.

Term Extractor

The Term Extractor shows a breakdown of 1 – 3 word terms that a page is focused on, as well as the HTML tags these terms appear in.

SEOmoz Term Extractor Analysis

Term Targeting

Term Targeting will look at your domain and a specific keyword, and grade your site on it’s keyword optimization. You can run this free report once daily.

SEOmoz Term Target Report

This report can be used to not only measure your own site’s optimization, but to look at what other sites have done for on-site optimization of a keyword as well.

On-Site Optimization Tools

Want to analyze some on-site optimization factors? These tools will help you out.

Crawl Test

The Crawl Test will analyze the accessibility of your site as seen by search engines, alerting you to any possible problems that would affect caching and rankings. Free members can run this tool once daily.

SEOmoz Crawl Test

The Boneyard

Last but not least are the tools that maybe replaced by newer tools being developed in the labs in the future. But they still have some great information to give in the meantime.

Geo Targeting

Geo Targeting allows you to enter a website, name, and location for a particular business to see if it is locally optimized. It checks to see if the address of the business is located on the site, and also checks local search results from Google, Yahoo, and Bing as well as giving you the link to add your business to local listings if it is not already there.

Popular Searches

The Popular Searches page shows the current top search terms across a variety of network, including Technorati, Delicious, Flickr, Google, Amazon, eBay, Lycos, Ask, and AOL.

Link Acquisition Assistant

The Link Acquisition Assistant allows you to enter your website, industry, and location, competitor URLs, and keywords to see search queries you can use to acquire new links for particular keywords.

These queries will help you find general directories, links that your competitors have, and links that you might be able to get. One of the best ones is finding brand mentions not linked to your website using this search string: http://search.yahoo.com/search?p=keyword+-linkdomain%3Ayourdomain.com&fr=yfp-t-501&toggle=1&cop=mss&ei=UTF-8 for Yahoo Site Explorer (one that will hopefully stick around).

Indexed Pages

Check the number of Indexed Pages in Google and Bing for a particular domain.

Free SEOmoz Education

Aside from the in-depth articles in the SEOmoz blog, they also offer several free resources to learn SEO, including:

Free SEOmoz Blogs

Finally, if you want a place to share your experience and expertise when it comes to SEO, feel free to do so at the YOUmoz blogs. These blogs are not only shareable, but are sometimes mentioned on the main SEOmoz Twitter as well as promoted to the main SEOmoz blog itself, based on quality.

Your Favorite Free SEOmoz Resources

So there you have it, a review of all of the free resources SEOmoz has to offer. What is your favorite and how do you use it for your SEO education and strategies?

About the Author

Kristi Hines

Kristi is a freelance writer, online marketing consultant, blogger, and social media enthusiast. Follow her on Twitter.