Search Engine Optimization doesn’t have to be costly, you just need to know some SEO Basics. Search engine optimization is the science and art of marketing and publishing information that ranks high for chosen keywords in the search engines.
Most search engines show 10 results per page. Most people that are searching online tend to click on the top 3-5 results. You need to be above the fold to be clicked on for their search. If you rank at the top of the search engine results page (SERP) then business is good. If you are on the second or third page you might get about 2% of the search traffic that the top sites would receive.
Most people tend to think that Affordable Search Engine Optimization is complicated. It is not so much complicated as there is a lot to know. There are simple SEO Basics that we all should learn and understand in order to have our site optimized. Don’t pay for something you as an online marketer really should know.
There are 10 main steps to follow in order to achieve Affordable Search Engine Optimization. If you understand these main topics then you will understand how all of the pieces of the puzzle fit together.
10 Affordable Search Engine Optimization Tips
1- Keyword Research – what keywords are people searching for? It is extremely important that you learn the statistics of your keyword or phrase that you want to use. These words will be the foundation of your site. To choose the right keywords I recommend Google Adwords Keyword Tool.
2- Market Research – look at your search engine optimization competition (SEOC) to determine what types of websites are ranking for the words you want to rank for and feel are important to the success of your website.
3- Site Structure – create pages to fit important keyword groups within your site. SEO Basics for site structure are:
- The most important categories or pages are linked throughout your site.
- Link every page on your site to at least one other page on your site.
- CONSISTENT ANCHOR TEXT.
- Internal linking
4- On Page Optimization – If you don’t have the words on the page it is difficult to rank for them. Organize each page from the Title, Pictures, Anchor Text and the Footer section of the posts; this will help the search engines know what your post is about so they will find you for the search results. Plus when a visitor sees your page they will know what your article is about by the title, and then will see the keypoints of the post through the heading tags.
Ensure your content is original and you are writing for a human not a robot. Far to often people are so crazy about getting the keyword density right or using a keyword that has good numbers that the article in the end does not make sense.
5- Link Building – link building is important because search engines look at links as votes. The more votes means the more people like you, the more the search engines will like you. Link building is the single hardest and most time consuming part of SEO.
SEO Basics to Link Building
- Link your most relevant page
- Anchor text; remember your anchor text is what links to other pages. You don’t need to link the entire title of the page just link the keyword you are ranking for that is contained within the title.
- Check out Yahoo Site Explorer to explore further your SEO.
- Reach out to other relevant high quality sites for a link exchange
Link Building Strategies
- Directory submissions
- Join trade organizations, forums
- Get links from industry hub sites
- Leave comments on sites in your niche
6- Brand Building – brand related searches are the most targeted, best converting, and most valuable. If you build a strong brand people will have good things to say about you. These positive interactions help reinforce your brand image, improve lead quality and conversion rates.
7- Viral Marketing – the beauty of viral marketing is creating one popular compelling idea that can lead to thousands of free quality links.
8- Measure Results – you need to see if your hard work is paying off. What is working or not working for you. On a weekly basis check Google Analytics to study your traffic and what your site is ranking for. Check out your Google Webmaster account to ensure your site is being properly crawled by the spiders. If you are running ads start to do split testing and see which ads will work better for the visitors that you are attracting.
9- Keep Up To Date – You always need to have fresh new content on your site. Content is King and Quality is Queen. People want to learn more when they go online, they want to be engaged. You can use trending keywords to gain new traffic that you might not have had in the past. Check out Alexa, Google Trends or Yahoo Buzz to find what’s hot online.
10- Don’t Stop – You need to keep the momentum going to keep the traffic coming to you. All of these SEO tips only work if they are always done with each article or webpage you create.
Seo tips are so helpful.I got so much info from this post, such nice content to read.Thanks for the tips.
I agree. If one learns all the skills that you have here, they can easily do all the SEO themselves. There's no need to spend a ton of money on SEO as long as you are willing to put in the time and effort yourself to doing the onsite and offsite SEO for your website. My recent post Adventures in Ecommerce: Starting Out
How I wish we could get that ranking overnight:) and throw in more traffic too. Thank you for your comment and happy to hear you liked my article content. How often do you try to post articles to show your readers you are trustworthy?? I try to post 3 times a week although I recently was on vacation and the holidays are killing me. So I am very off if you look. Lisa My recent post WP Theme – How Do You Create Your First Blog
This is a very greatt article. You really nailed it when you gave a good explanation for every concept in SEO. For me, the most important things to remember is the last two SEO tips. Being consistent shows the readers how trustworthy your content are. Yes, you need to work hard to get more traffic to your site; you cannot get those rank overnight. My recent post Feel Good Friday: Green Holiday Gifts
Hi Lisa, Fresh content is the one thing I struggle with the most. There's just so much to do and so little time. I believe that the only way to effectively do everything that a business needs, is to create systems and outsource. Too much to do and too litlle time... All the best, Eren My recent post How to Register a Domain with Name Cheap
Yes, although outsourcing is great most people don't have the money in the beginning. Life has so much to do also we are all trying to do more. I am curious what system you have implemented that you find success with? For me I try to post 3 times a week and leave 2 days for commenting. Alternate them and then need to leave room for guest posts and article marketing. I have some what of a schedule although what ever I did have is on hold with the holidays fast approaching. Lisa
You said it!!! Your money is most certainly going to waste if you do not have your web property optimized to its fullest potential. Everyone should check there on page SEO to ensure they have made the most of their hard work before its posted. Lisa My recent post Affordable Search Engine Optimization Means You Need To Be Organized
Agreed Search Engine Marketing is very important if you are looking at the paid part of SEM. I personally try to attract more visitors through free methods as much as possible to keep my costs down. Thank you for your comments. Lisa My recent post Affordable Search Engine Optimization Means You Need To Be Organized
Your welcome I happy that you can use them. Lisa My recent post Affordable Search Engine Optimization Means You Need To Be Organized
Search engine optimization basics are really simple but they are really much easier said than done. But this doesn't mean they are complicated. It just needs a lot of hard work and time. Success with SEO does not come overnight or with a few link building and keyword search that we do. It takes a LOT from us but the thing is, if we know them, we don't need to pay for them. This article pointed that out so brilliantly.
Thank you Extreme John for your comment, I don't mind paying for things that I do not know or am technically challenged with. For the most part SEO is something that can be done so simply if we would just take the time. At least for me sometimes I try to hurry up and make that post. I need to stop myself and look it over to ensure all my bases are covered before I hit submit. Lisa My recent post Affordable Search Engine Optimization Means You Need To Be Organized
The blog was really amazing and also very informative. I agree with you that content is very important for the web site or even the blog post. All the points needs to be followed in order to gain success in the business through online marketing. I really have to appreciate for the work you have done to post this amazing blog and please keep posting some good blogs like this one.
Awesome keep coming back to all the blogs mentioned in this post, they all have something to offer readers. Success comes by following all of the rules, hard work and persistence. Never give up it takes time and only those willing to keep up with the work will succeed. Lisa My recent post Affordable Search Engine Optimization Means You Need To Be Organized
Your right Michelle SEO definitely helps you to be on the front page of the search engines, which is one of our goals as internet marketers. With so much competition these days for the first page and then to be in the top 5 of the search engine listing means that every thing that we do on our web properties counts. Nice site Michelle you should check out this article to make some of your sections about ballet pop more for the readers Affordable Search Engine Optimization Techniques. Just a thought. Lisa My recent post Affordable Search Engine Optimization Means You Need To Be Organized
Thank you. You have to really nail it for it to go viral. Good luck to you and make sure you use the tips listed to ensure even greater success. You should check out the trends using Google trends for some help. Lisa My recent post Affordable Search Engine Optimization Means You Need To Be Organized
Your welcome. Technology makes these changes happen so fast I know. It is funny though how it all goes back to what you first learned in grade school though. Formulate an outline, create a great title, then have your topics and fill it in with content, and use some bold type to make words pop. I wrote an article about different techniques to use on your articles. Check it out. Affordable Search Engine Optimization Techniques. Lisa My recent post Affordable Search Engine Optimization Means You Need To Be Organized
SEO tips are always great to read. There is always possibility to find some new tips, because this industry change on daily basis. Thanks Lisa!
Hi Lisa Good tips, I've got to agree with tip number 1 regarding keyword research. I think this is a major part of the jigsaw to get right, especially when just starting out. Initially I'll target keywords that have low competition, get some traffic from these phrases, then through continued link building go after the more lucrative keywords. My recent post Does Your Ex Want You Back?
Hi Beth, Keyword research is your foundation to your success. If you have an over saturated word you will be working very hard for a long time for ranking. Then if a keyword does not have much traffic you have to really work hard for whatever traffic is out there, I tend to stay within 2,500-2,500,000 searches per keyword I choose. I like to use Google's free keyword tool, but I find that it takes a long time to find good words. I recently started to look at Wordtracker as a better solution. I haven't used it yet just tooling around to find something better right now. Lisa My recent post Affordable Search Engine Optimization Means You Need To Be Organized
As a blogger as well, it is very important to make sure that your posts are up to date. I agree on your tips here, as much as possible we have to give value and relevance on every information that we shared to make sure that the readers are coming back and for optimizing purpose as well. thanks!
Your welcome. There is so much information available to people today that is so important to remember and go back to the basics of SEO. Optimizing our data will make all of our efforts more effective to our readers. It will make them come back for more if a few of the techniques listed above are put in place. Lisa My recent post Affordable Search Engine Optimization Means You Need To Be Organized
Awesome glad this post can help you out. Check out my recent post on my blog as well; it is on how to be organized on your blog. It has some good and helpful tips as well. Just remember that free is good but there is a reason why you need to pay. Free tools can sometimes only take you so far. Lisa My recent post Affordable Search Engine Optimization Means You Need To Be Organized
Hey, I had been recently searching for some tips about finding the some affordable or even free search engine optimization since it would help me a lot on my blogs and articles. This tips of yours are in the view of being a success. Wanted to utilize them. :D My recent post Healthy Tips to Deal With Stress
Hi Chris, Thank you, I am happy to read that you liked my post. Often times we get so busy with learning and implementing new things that we forget the most basic and easy steps to take. Great article you wrote about blog commenting, I checked it out. I did not know about Comment Luv and how you can get an extra link out there. Lisa My recent post Affordable Search Engine Optimization Means You Need To Be Organized
Hey Lisa, As a blogger, I am hardly searching for affordable Search Engine Optimization and I am so glad that I had gone unto this article of yours. Even though it is a little expensive, it worth my price since it gives a lot of benefits for us blogger for its features and bonuses. Thanks. My recent post Can a Natural Bladder Infection Treatment Provide Relief?
Hi Lisa, Thank you for this post, it reminded me of a few items I had not thought of recently. I can sometimes lack with the fresh content on my niche sites and must correct this for them. I do always though look to have great on-page optimization and internal links as this is always essential for any webmaster... My recent post Writing blog comments that will get published
Hi Lisa, Thanks for an informative article. I have found keyword research to be huge factor in successful SEO. If you are a one-man (or woman) show it is extremely difficult to rank for the top competitive keywords. The companies that rank for the most competitive keywords likely have a team devoted to SEO or outsource it to experts. So if you’re a newbie, I’d target less competitive, long tail keywords until you get more experience. And don’t forget the panda! My recent post Life Is A Beach
Thank you for your comments I am happy to hear that you liked my article. I have pretty good success in using long tail keywords, but I am still new to online marketing learning something new everyday. I wish I had one of those big companies with the team of workers helping me. I am trying to find the time to complete just what I have now. I just went to your site its nice. I love scrapbooking, but now I am working online with no time for it. You can check out also my article about how to be more organized on your web property at Affordable Search Engine Optimization. Lisa My recent post Affordable Search Engine Optimization Means You Need To Be Organized