Posted by Kate Willer - May 14, 2012 - Social Media
In order to best use social media, you need to understand how to capitalize on your presence on these networks. From Facebook to Twitter, social media can serve as a powerful tool to reach new customers and gain greater influence within a particular group online. If you have not yet launched your social media campaign, [...]
Read More Posted by Brianne Walter - April 28, 2012 - SEO
Search engines such as Google are smart. They appreciate websites with creative and original content, and reward them with high page rankings. SEO (search engine optimization) is followed by some quality websites to get rightfully noticed by search engines, while most websites use it as black art to try and trick search engines. You would [...]
Read More Posted by Jesse Langley - April 27, 2012 - SEO, Social Media
As anyone can tell from Google’s stock on the trade market, it’s not going anywhere anytime soon. Google+ is a testament to the new technology in search engine features, which Google continues to improve upon. This awesome Google software enables social media to reach new heights from either your smartphone or your computer. It’s a [...]
Read More Posted by Brian Patterson - April 26, 2012 - SEO, Social Media
For a business owner, reputation management is not getting easier. Twenty years ago it would have been really hard for a single customer with a bad experience (or just sour grapes) to single-handedly take down a business. But in this age of the Internet, it just takes one angry customer with knowledge of ComplaintsBoard or [...]
Read More Posted by Ada Ivanova - April 24, 2012 - SEM
We all hate spam but some guys and gals are making a living out of sending emails of the legitimate variety. Even if you don’t belong to this group because you send newsletters only occasionally, the tips in this article will be of great use to you.
1. Never Send Unsolicited Emails!
The most obvious approach to [...]
Read More Posted by Tom Mcloughlin - April 12, 2012 - SEO
Putting together a domestic SEO campaign can be an extremely complex affair and one which takes a lot of time and effort to put together. Add to that different languages, cultures and target markets and you can imagine how complicated an international SEO campaign can be.
Below are 5 tips which will help you on the [...]
Read More Posted by Alice Delore - March 29, 2012 - Ecommerce, SEO
Moving away from eBay and Amazon to sell your products on your own webstore is a fantastic strategy for most online retail businesses. Aside from not having marketplace fees butcher your profit margins, you also get away from the overwhelming level of competition that these marketplaces present.
However, most online retailers find that not getting traffic [...]
Read More Posted by Mark Thompson - March 15, 2012 - Analytics
While traditional marketing (on TV, radio and print) is still prevalent as ever, online marketing is slowly but steadily growing to become a strong marketing weapon. For one, online marketing – which includes video ads, expandable banners, floating ads, takeovers and tear-backs – has a wider reach. It expands your audience base to people from [...]
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